The Media Buying Podcast

Welcome back to The Media Buying Podcast. In today’s episode, Jim and Rob are joined by Alex Weinberger, General Manager of Digital Out of Home at Adroll. They dive into the fast-moving world of digital out of home advertising (DooH), exploring how the shift from traditional billboards to programmatic, data-driven screen placements is transforming media strategies for both major brands and local b...

In this episode, the Media Buying Podcast hosts Jim Banks and Rob Adler welcome industry leaders Amanda Faris and Sara Malo of LinkUnite to unpack the biggest trends shaping the future of media buying and affiliate marketing events in 2026. The group reflects on Affiliate Summit and Lead Gen World, revealing how increased event costs, overlapping schedules, and a shift toward ROI-driven attendance...

In this episode, you’ll get actionable insights on: 🔹 Meta & Google Q3 Financials Get the inside scoop on Meta and Google’s latest quarterly reports—how increased ad revenue, AI investments, and tax policy are shaping their business models. The hosts break down what media buyers need to know and why it matters if you’re running Facebook or YouTube ad campaigns. 🔹 E-commerce & Real-Time A...

Are you looking to transform your agency or in-house marketing team with cutting-edge programmatic advertising strategies ? Curious how AI in media buying is changing the landscape for independent digital agencies? This episode dives deep with guest Mike Hauptman, founder of AdLib, as he shares actionable approaches for media buyers , ad tech specialists , and marketing agencies eager to elevate t...

Welcome to another episode of The Media Buying Podcast. Today, Jim Banks sits down with industry veteran Bob Regular, a true pioneer who’s been navigating the digital world since the mid-90s. Together, they take a nostalgic yet insightful tour through the evolution of online media buying—from the early days of banner ads to the current seismic shifts brought on by AI and automation. Bob Regular re...

In this episode of the Media Buying Podcast, we discuss various topics related to media buying, industry changes, and the impact of AI. Rob shares his recent experiences at Affiliate Summit and Mailcon, highlighting changes in event security and his presentation on leveraging AI in email marketing. The hosts also discuss the importance of data management, customer engagement strategies, and optimi...

Are you leaving money on the table with your media buying strategy? In this episode of The Media Buying Podcast, hosts Jim Banks and Rob Adler are joined by Scott Shou, co-founder of Boardwalk Marketing, to dissect performance marketing’s most overlooked profit engines, recapture and decline traffic, multi-channel monetization, and leveraging AI for personalized revenue optimization. Scott draws o...

Are you spending more on your call tracking platform than you should? Want to understand the real economics behind media buying, lead generation, and affiliate marketing in today’s landscape? This episode is packed with actionable tips, hard-won lessons, and top strategies you can implement right away to boost ROI and sidestep common pitfalls. Key Insights in this Episode: Understanding Call Track...

Unlock the secret world behind ad platform reports, attribution models, and performance optimization in this value-packed episode of The Media Buying Podcast. Jim and Rob pick apart the latest Alphabet/Google and upcoming Meta/Facebook earnings via the 10Q's, revealing how shareholder interests shape ad products and bidding ecosystems – and what that means for your business. Key takeaways this wee...

Are you a digital marketer, affiliate media buyer, or agency pro looking to master the art of industry networking and maximize your ROI at conferences like Affiliate Summit, Mailcon, and Mailer Meetup? In this episode of The Media Buying Podcast, Jim Banks and Rob Adler break down the REAL differences between major affiliate events, revealing how to turn every handshake, hallway chat, and session...

Jim Banks and Rob Adler unravel the complexities of seasonality in digital marketing , sharing proven strategies for weathering both the high and low cycles in paid traffic and affiliate offers. Discover how to future-proof your media buying with robust workload planning, strategic pivots, and by always having a backup buyer for your leads. They break down the crucial difference between targeting...

Episode Resources Milled - Competitor Analysis for Email Jim's Brand Advertiser Analysis Tool - Analyse competitors or prospects to find the gaps in their media buying strategies. The Pay Per Call Revolution by Adam Young - The "bible" for the pay per call industry and a blueprint for how to conduct yourself in the affiliate industry. The Media Buying Podcast - Official site for resources, show no...

Spades Media Boardwalk Marketing We hope you enjoy listening to this first episode of the Media Buying Podcast. If you have friends or colleagues interested in the subject be sure to point them in the direction of the podcast. Just search for the Media Buying Podcast wherever you listen to your podcast episodes. And don't forget to subscribe so you can be notified when new episodes get published.

The show for media buyers of any level. New episodes published weekly on Thursday at 2PM EST. Tips, tactics and strategies for media buying on Meta Ads, TikTok Ads, Google Ads, Programmatic Display, Native Ads and any other type of media buying you are currently involved in. Tell your media buying friends to follow the podcast. wsRX1qMBzUXs1SHu2wbT