The McFarland Method

Most people talk about what they do. Very few can explain the value it creates. In this episode, Alex and Byron use a simple real-world situation (a coworking space door that wouldn’t open after a power outage) to unpack a bigger point: value is often won or lost in the “small” details—customer experience, contingency planning, and the ability to anticipate problems before they become expensive. T...

If you’re working inside a business and considering buying it, the first question isn’t “How do I structure the deal?” It’s “Am I actually ready for what ownership requires?” In this episode, Alex and Byron break down the real-world path to buying the business you work in, using a veterinary practice example to keep it practical. They introduce Byron’s ICBM framework (Individual capability, Bankab...

Most owners think they know what their business is worth. Buyers usually see a very different number. In this episode, Alex and Byron get into  transferable value , the part of the business a buyer can trust will survive without the owner. They share why traditional business advice misses the mark for small and mid-sized companies, and why people, leadership, and team dynamics end up driving more...

Manufactured roles drive away A-players and tank your business valuation—here's how to fix it. When family members get plugged into leadership positions they're not qualified for, everyone suffers: the family member, the team, and ultimately your exit options. In this episode, Byron and Alex break down why these "manufactured roles" happen, how they quietly push out top talent, a...

Most management buyouts fail before they even reach the bank. Why? Because owners haven't transferred the most critical asset: client relationships. In this episode of The McFarland Method, Byron McFarland and Alex tackle the uncomfortable truth about business succession. If you walked away tomorrow, would your clients stay? Would the bank finance the buyout? Most owners assume their managemen...

In episode two of The McFarland Method, Alex and Byron unpack the story of a single construction employee who created roughly $15 million in enterprise value without owning a single share of the business. They explore how this key player took a company from $40 to $90 million in revenue by cracking complex, committee-based B2B sales, upgrading project management, and quietly transforming the firm’...

In this inaugural episode of "The McFarland Method," Alex and Byron McFarland delve into the critical role of business valuation and the factors that influence it. They explore why business coaches prioritize valuation, the importance of predictability in earnings, and how buy-in from key employees can significantly impact a company's value. Through engaging discussions, they highlig...