The Marketing Voicenote

Send us Fan Mail This is part two of my Marketing Equation series. In part one, we looked at energy in, the foundations underneath your marketing, like your rest, boundaries, focus, and overall capacity. In this episode, we’re looking at energy out. This is the actual marketing you’re putting into the world. I break down the three core areas I believe every business needs: PR and visibility Social...

Send us Fan Mail If your marketing feels forced right now, your content isn’t landing, or everything feels a bit heavy… this is probably the part you need to focus on first. Not better hooks. Not more content. Not posting more. Your energy in. In this episode, I’m talking about why your marketing is always a reflection of what’s going on underneath it, and why rest, nourishment, boundaries, and ac...

Send us Fan Mail In this episode, I’m sharing what happened when Jen and I launched an event… and nobody bought. At first glance, it looked like a failure. But when we went to the venue anyway, everything changed. We got clear. We got inspired. We got aligned with what we actually wanted to create — and the next version of the event feels bigger, stronger and so much more exciting. This episode is...

Send us Fan Mail In this episode, I’m taking you behind the scenes of how I helped wellness brand Onyx generate £19,000 in sales over one Bank Holiday anniversary weekend through email marketing,  without pushy tactics, spammy discounts or shouting at their audience. I break down the exact strategy we used, including: • Why we didn’t start with sales emails  • How trust-building content increased...

Send us Fan Mail In this episode, I share what came up during a recent Visibility Call with a yoga teacher who wanted to market her offers without feeling “salesy.” We created a plan to help her show up authentically, talk about herself and her personal brand, and attract more of the right people through clearer messaging. Listen for practical ways to make your content feel natural, not forced.  M...

Send us Fan Mail This episode dives into another Visibility Call — this time with a personal trainer and gym owner who felt overwhelmed and unclear about her marketing. We explored how to make her messaging clearer, revive her engaged community using data she already has, and create a super-simple marketing plan she can actually stick to (plus how to outsource smartly).  Mentioned: Masterclass lin...

Send us Fan Mail If you’re using AI to create your content… this is your reminder to pause. Because there’s a big difference between using AI to enhance your marketing and using it to replace your thinking. And most people don’t realise when they’ve crossed that line. In this voice note, I’m sharing how I actually use AI in my marketing, not to create content for me, but to refine, sharpen, and el...

Send us Fan Mail Marketing advice is everywhere. Strategies, content ideas, formulas for what to post. But honestly… most business owners don’t struggle because they don’t know enough. They struggle because marketing requires self-leadership. Leading yourself to show up. Leading yourself to stay visible. Leading yourself to keep going even when the results aren’t immediate. That’s what I talk abou...

Send us Fan Mail In today’s episode, I’m walking you through the exact content system I use — and teach — to keep your marketing running smoothly, simply, and without burning out: the Blog-First Approach. If you ever feel like you’re posting randomly, overthinking captions, or constantly starting from scratch… this is going to feel like a big exhale. Inside the episode, we cover: Why most wellness...

Send us Fan Mail Here, I unpack what marketing strategy really means — and why it often feels so uncomfortable for wellness business owners. I explain how to create a wider plan and framework that still feels flexible, human, and aligned. It’s not about rigidity; it’s about seeing your marketing as a journey and long-term adventure. A mindset-shifting episode for anyone who wants strategy to feel...

Send us Fan Mail This episode explores our craving for real human connection in a world that’s increasingly automated. I share a personal story about trying to book my son’s swimming lessons — and how that experience revealed what people really want from businesses now. It’s a reminder that no AI tool can replace authenticity and genuine care. If you have any questions or want to come say hi, you...

Send us Fan Mail Email marketing gets a bad rep — but in this episode, I break down what it truly is and why it deserves a place in your wellness business. I tackle the common mindset blocks (“I don’t want to be annoying!”) and show you how to link social media and email together to simplify your marketing. Think of this as your permission slip to start (or restart) your email list. If you have an...

Send us Fan Mail Let’s talk energy. In this episode, I explain why relying purely on “energy” isn’t enough for a sustainable marketing plan — even though wellness business owners love the concept. I break down what’s missing and how to build something that actually lasts. For anyone who’s tired of the feast-or-famine energy cycle in business. If you have any questions or want to come say hi, you c...

Send us Fan Mail A more personal one! I share a life update — how I’m training to be a CrossFit coach, what human design has taught me, and why I’m saying “hell yes” to new opportunities (even when they’re scary). It’s a reminder to listen to your gut, follow your energy, and bring that same courage into your marketing. If you have any questions or want to come say hi, you can find me on socials w...

Send us Fan Mail If you’re someone who shows up for your workouts, makes time for your breathwork, or blends your smoothies with intention… but your marketing still feels chaotic or inconsistent—this one’s for you. Because your marketing deserves the same rhythm, care, and mindset you bring to your wellness routine. In this episode, I’m chatting about: • Why structure doesn't have to mean rig...

Send us Fan Mail Outsourcing your marketing can be a game-changer, but only if you do it right. In this episode, I’m breaking down the real talk no one tells you before you hand your strategy over to someone else. If you've ever hired help and still felt stuck, confused, or like you're not actually getting results... you are not alone. Here’s what we’ll dive into: • Why outsourcing isn’t...

Send us Fan Mail Let’s be honest, shame-based marketing has had its moment in the fitness world… and it’s not cute anymore. In this episode, I’m unpacking why guilt, fear, and “no excuses” messaging might get clicks—but they don’t build trust or long-term client loyalty. And if you’re a coach or fitness professional who genuinely wants to help people change, there’s a better way. We’ll talk about:...

Send us Fan Mail If you don’t fully know your people, your content won’t land. In this episode, I walk you through how to understand your audience on a deeper level—their challenges, desires, and language—so you can stop guessing and start creating content that clicks. It’s less about guessing, more about listening. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my web...

Send us Fan Mail If you’re only marketing to “get more clients,” you’re missing the full picture. This episode explores the entire customer journey from stranger to superfans and how your marketing can guide them at each step. This is where strategy meets connection, and where your audience really starts to trust you. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my w...

Send us Fan Mail Let’s break it down. No jargon, no overwhelm, just the core pieces every wellness or fitness biz needs to create a marketing strategy that’s clear, intentional, and yours. We’ll talk about your goals, offers, audience, and the 3 key questions your content should always answer. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.c...

Send us Fan Mail Marketing isn’t a one-hit wonder it’s your reputation, your rhythm, and your results over time. In this episode, I’ll share how to shift out of that frantic “what should I post today?” energy into a sustainable long-term mindset that builds trust, confidence, and actual growth. Spoiler: consistency beats viral every time. You can find me on socials www.instagram.com/gemmacliftonma...

Send us Fan Mail Client retention is so key and such an important factor when trying to build a fitness brand or a sports facility or a gym or anything like that. So trying to increase that is really, really crucial to many business owners. But how do we do that effectively? And the key way to do that is with the onboarding client experience and sort of making sure that your client journey or your...

Send us Fan Mail Your job is to show up for your clients, but who’s helping you show up for yourself? If marketing is stealing your energy, this episode will help you reclaim your time, simplify your systems, and get your marketing working in the background… so you can focus on what you love. Think: less chaos, more calm. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit...

Send us Fan Mail Let’s make one piece of content do the heavy lifting. If you’re tired of creating from scratch every week, this episode will show you how to turn one idea into ten across platforms—without it feeling repetitive or rigid. Work smarter, not harder. That’s the vibe. You can find me on socials www.instagram.com/gemmacliftonmarketing or visit my website www.gemmaclifton.co.uk If you ar...

Send us Fan Mail Ever sat staring at your screen thinking, “I’ve got nothing left to say”? This episode is your content cure. We’ll go into how to find content gold from your everyday life, the questions your clients are already asking, and how to create an ideas bank that keeps your content flowing, without burning out or sounding like everyone else online. You can find me on socials www.instagra...