Tim Hines
The Marketing Starter Podcast
The Marketing Starter Podcast is the go-to show for travel, meetings, hospitality, and event industry marketers. We interview entrepreneurial-minded thought leaders from around the world to explore innovative strategies and discuss how to stay ahead of trends and become a more savvy, pioneering marketer. Hosted by Tim Hines, marketing evangelist, keynote speaker, and author of the book The Marketing Starter. Look for a new episode twice per month.
Where to listen?
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Episodes
From Marketing Novice to CMO with Michael Robin 11.07.2023 34:20
Michael Robin, VP of Marketing at Significo, CEO of Team CMO, and creator of the CMO Show shares what it takes to get from novice to CMO by building trust and focusing on revenue. Connect with Michael on LinkedIn or at Team CMO Get Tim's book, The Marketing Starter, on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
Building the Foundation Before the GTM with Garrett Jestice 06.06.2023 38:16
Fractional CMO, leadership coach, Garrett Jestice, shares his tips on how marketers can successfully build their foundations before they go to market. Connect with Garrett on LinkedIn or his website preludemarketing.com Get Tim's book, The Marketing Starter, on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
Embracing Ambiguity with Hema Thanki 17.05.2023 34:29
Being comfortable with the unknown is something that marketing starters must embrace and Hema Thanki, EMEA Product Marketing leader at Segment, dives into how she has done this working for B2B startups and well-known brands like L’Oréal and Philips, and the Amazon Alexa team. Connect with Hema on LinkedIn and Twitter. Get Tim's book, The Marketing Starter, on Amazon Learn more about your ad choic...
Building Your Marketing like a Swiss Army Knife with Airon White 05.05.2023 31:31
Airon White, Manager of Product Marketing at BigCommerce, shares her take on how marketing starters can build our teams to function like a Swiss Army Knife by doing many things while also doing them well. Connect with Airon on LinkedIn Get Tim's book, The Marketing Starter, on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
Making the Leap from Individual Contributor to Leader with Megan Pratt 19.04.2023 32:40
Fractional product marketing leader and consultant, Megan Pratt, shares her tips on how marketing leaders can grow from individual contributors to leaders. Connect with Megan on LinkedIn or her site productmarketinghouse.com Get her PMM Foundations Deck HERE Get Tim's book, The Marketing Starter, on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
Know Yourself to Understand if a Pivot is Right for You with Cece Lee 04.04.2023 33:07
Cece Lee is the CMO at Enable Us, has led multiple product marketing organizations, and specializes in building and growing new product marketing initiatives in high-growth markets. In this episode, she shares her experience getting to know herself and how she learned to pivot in her marketing career. Connect with Cece on LinkedIn Get Tim's book, The Marketing Starter, on Amazon Learn more about y...
Leveraging Your Quick Wits with Impact Marketing with Kent Lewis 24.03.2023 40:40
CMO, speaker, and author on digital marketing & entrepreneurship, Kent Lewis, shares his unique ideas around Impact Marketing and how we can leave a lasting impression. Connect with Kent on LinkedIn or on Twitter @kentklewis Get Tim's book, The Marketing Starter, on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
Perfectionism is the Enemy of the Starter with Amy Rosenberg 08.03.2023 43:18
Amy Rosenberg, the founder of PR agency, Veracity, author, and podcaster, shares how to set aside the quest for perfection for the better interest of getting things done. Connect with Patty at Veracityagency and listen to her show, PR Talk Podcast on MPN and get her book on Amazon. Get Tim's book, The Marketing Starter, on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketers Should Think of Themselves as the Product with Patty K 21.02.2023 32:24
It may not be easy at times for marketers to differentiate themselves, but Patty K tells us how. Patty is a marketing consultant & messaging specialist, e-learning specialist, and failed stand-up comic and author of the book You-Shaped Business: Authentic Marketing for Solo-Entrepreneurs. Connect with Patty at pattyk.com and get her book on Amazon Get Tim's book, The Marketing Starter, on Amazon L...
Removing Tension Between Building and Delivering Results with Robin Daniels 07.02.2023 38:00
Robin Daniels Is a 3x CMOE and has spent more than 20 years in marketing leadership roles at Salesforce, Box, LinkedIn, Matterport, and WeWork. Robin has done 2.5 IPOs and is now an advisor to fast-growing companies around the world where he helps them bridge the gap between building and results Connect with Robin on LinkedIn Get Tim's book, The Marketing Starter, on Amazon Learn more about your a...
Your Unique Selling Proposition Makes You Irresistible to the Media with Mickie Kennedy 24.01.2023 32:53
Ever wonder how you can get more attention from the media? Mickie Kenney, founder of E-Releases says that you need to focus on your unique selling proposition (USP). Connect with Mickie at ereleases.com Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
Selling (Marketing) Through Service with Drew Neisser 11.01.2023 44:37
Drew Neisser, Founder of Renegade and CMO Huddles, author of the new book Renegade Marketing, named LinkedIn Top Voices Marketing 2022 shares his CATS framework and how marketers can sell through service. Check out CMO Huddles Get Tim's new book, The Marketing Starter, on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices
The Power of Building Your Personal Brand with Dilya Abushayeva 29.11.2022 36:18
Founder of Mavuus, Dilya is a strategic marketing professional with 15+ years of experience in various industries and shares her takes on the importance of building your personal brand. Connect with Dilya and get more info on the master class at Mavuus.com and go.mavuus.com/masterclass. Get Tim's new book, The Marketing Starter, on Amazon. Learn more about your ad choices. Visit megaphone.fm/adcho...
Things You Should do to Achieve Marketing Operational Excellence with Heather McLeod 09.11.2022 37:24
What is the sexiest part of marketing? Did you guess operations?! Heather McLeod, CMO at Authority Brands thinks so, and she has some great tips to share with the marketing world on how we can better operationalize what we do. Connect with Heather on LinkedIn and check out open positions on Authority Brand's website. Get Tim's new book, The Marketing Starter, on Amazon. Learn more about your ad ch...
The Future of Marketing in a Pro-Sumer Age with Jon Wuebben 26.10.2022 38:01
Jon Wuebben is the Founder & CEO of Content Launch, keynote speaker, author, and foremost expert in prosumerism which he dives into within this episode. Connect with Jon at contentlaunch.com and get his book on Amazon. Get Tim's new book, The Marketing Starter, on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Leverage the Power of a Fractional CMO with Brett Shcklar 11.10.2022 36:50
Brett is the founder and Managing Partner of Grow Powerful where he places fractional CMO's, so he knows all about how to leverage the power of a fractional CMO. Connect with Brett at growpowerful.io and on LinkedIn. Get Tim's new book, The Marketing Starter, on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketers Must Exert More Influence in Shaping the Internal Brand with Mark Mears 20.09.2022 46:03
Mark Mears speaker, CGO at Leaf growth ventures, and author of the new book, The Purposeful Growth Revolution, shares why it is imperative for marketers to be more influential in shaping the internal brand. Connect with Mark and get his book at markamears.com. Get Tim's new book, The Marketing Starter, on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices
Be Present Online Without Burning Out with Seth Goldstein 09.09.2022 31:26
After extreme burnout, Seth Goldstein returned to school to get his web design certificate and started Goldstein Media. Today he's the host popular podcast, Entrepreneur's Enigma, and editor of Marketing Junto a newsletter, and fellow member of MPN. Connect with Seth on LinkedIn. Get Tim's new book, The Marketing Starter on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices
The BIGGEST Mistake Marketers Can Make with Laura Rubenstein 23.08.2022 34:19
Coach Laura Rubinstein is an award-winning social media and marketing strategist, certified hypnotherapist, speaker and bestselling author of the book Social Media Myths BUSTED: The Small Business Guide To Online Revenue. She graciously shares her take on the biggest mistake that marketers can make and should avoid. Connect with Laura at laurarubenstein.com and get her book on Amazon. Get Tim's ne...
Use Entrepreneurial Thinking to Navigate New Market Dynamics with Scott Vaughan 11.08.2022 35:36
CMO, marketing advisor, Gartner CMO Council member, speaker, and writer, Scott Vaughan shares his tips on how marketers can use entrepreneurial thinking to stay ahead of B2B market dynamics. Connect with Scott on LinkedIn Get Tim's new book, The Marketing Starter on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing From the Ground Up Without Existing Data with Clayton Pritchard 26.07.2022 31:42
Instagram foodie and Head of Marketing at Momentum, Clayton Pritchard shares his best bites on how to build marketing from the ground up without having any data to back it up. Connect with Clayton at instagram.com/thebobanerd. Get Tim's new book, The Marketing Starter on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices
Create a Simplified Strategy that Allows for a Multi-Channel Approach with Steph Weber 12.07.2022 35:03
Steph is a brand coach and marketing strategist that helps entrepreneurs create authority brands in their industry. She shares her insights on influencers and how creating a simple strategy will make setting up your channels easier and more successful. Connect with Steph at theweberco.com. Get Tim's new book, The Marketing Starter on Amazon. Learn more about your ad choices. Visit megaphone.fm/adc...
Marketing with the Younger Generations with Allie Danziger 28.06.2022 44:48
Allie Danziger, the founder of Ampersand, a leader in the Houston marketing scene, and an expert in multi-generational workforces shares her strategies to capitalize on the energy of Gen Z's as they take over the workforce. Connect with Allie at ampersandpro.com. Get Tim's new book, The Marketing Starter on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketers Must Learn to be More CRO-Centric with Warren Zenna 16.06.2022 47:06
Marketers and revenue leaders have always butted heads, but in today's more analytical world, they need to learn to come together and share mutual respect. Warren Zenna, founder of CRO Collective shares his perspective on building and maintaining this very important bridge. Connect with Warren at thecrocollective.com. Get Tim's new book, The Marketing Starter on Amazon. Learn more about your ad ch...
How to be More Prospect Centric with Kevin Freidberg 02.06.2022 33:59
More often than not, we make our websites and other marketing materials about us instead of the customer or prospect. Kevin Freidberg, certified story brand guide and award-wining copywriter has some ways we can overcome this. Connect with Kevin at 7secondwebsites.com Get Tim's new book, The Marketing Starter on Amazon. Learn more about your ad choices. Visit megaphone.fm/adchoices
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