The Marketing Starter Podcast

Ryan Paul Gibson founder of ContentLift. Io, shares why marketing starters must position their offerings with a qualitative research approach for a successful GTM plan. Connect with Ryan at contentlift.io Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

Angela Lee, founder of Formation Marketing, shares why marketing starters need to be demand-oriented vs lead-oriented to succeed with CEOs. Connect with Angela at formation-marketing.co Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

From getting started at Apple, to working with startups for over 15 years, Uana Coccoloni has mastered how to maintain a helicopter view within the organization and understand how marketing can contribute to solving departmental challenges. Connect with Uana at uanacoccoloni.com Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

Believe it or not, direct mail isn't dead! Neither is TV, radio, or any other forgotten channel in this age of digital marketing. Phil Goodhart, fractional CMO and marketing leader, shares how marketing starters can stand out with old-school channels of marketing. Connect with Phil on Linkedin Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adch...

Marketing starters have many challenges and balancing being strategic and creative may take the top spot. Chris Green, fCMO and founder of Maverick & Co., sat down to share how he approaches working with startups and scale-ups to lead the way while coming up with fresh ideas. Connect with Chris on LinkedIn and at maverickandco.io Get Tim's book, The Marketing Starter on Amazon Learn more about you...

Just like a weatherman, marketing starters must be able to properly forecast where the business is heading in order to build strategies that work. Lindsey Breitwieser has mastered just that and she shares her tactics in this episode Connect with Dana on LinkedIn or at thecmolab.co Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

B2B full lifecycle marketing leader, Dana Salman, shares how she tackles doing all things multi-channel as a team of one and how to make it successful. From planning, to tactics, to hiring; she's done it all. Connect with Dana at danasalman.com Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

Agency founder, event marketer, and customer whisperer, Oliver Osborne, shared his take on how to capture, understand and take action with customer insights. Connect with Oliver on LInkedIn or ohcool.ca Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

Dorothea Bozicolona-Volpe, founder of Social Espionage, shares how marketers must be mindful and heed caution when deploying AI. She shares how AI leads to great efficiencies, but less great for authenticity. Connect with Dorothea at Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

Founder of RevUp Marketing and thought leader, Aaron Branson shares why marketers must be focused on elevating their role within the organization by working on the CEO/CMO relationship, focusing on OKRs, and setting clear attribution pathways. Connect with Aaron on LinkedIn and check out RevUp Marketing at revup.marketing Get Tim's book, The Marketing Starter on Amazon Learn more about your ad cho...

Boss marketing founder and once upon a time, my boss at a digital marketing agency, Danielle Johnson shares her take on how marketers need to look at the bigger picture about the business and not just the marketing campaign. Connect with Danielle and ASYMM Digital at asymmdigital.com Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

Event manager and planner extraordinaire, Event Manager at Intuit, Evan Babbins, shares why he believes events are back and are the most important marketing channel in 2024 and beyond. Connect with Evan on LinkedIn Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

Expert product marketer, VP of Product Marketing at Amplience, and all-around good guy Ali Hanyaloglu, shares how he has stepped up to get organized and bring new products to market with a small and scrappy team Connect with Ali on LinkedIn Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

The 'father of H2H,' TED Speaker, and world-renowned marketer, Bryan Kramer joined me to discuss building trust in a increasing distrusting world. Connect with Bryan at bryankramer.com Get Bryan's book, There is No B2B or B2C: It's Human to Human #H2H on Amazon Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

Former CMO at an international social media university and CMO of a Hollywood startup, Steve MacDonald shares why believes that content is at the core of building trust with your audience. Connect with Steve at contentstrategies.io or on LinkedIn Get Tim's book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

CMO at ZoomInfo, Bryan Law, has a significant background and has worked with large tech companies lie Salesforce, Tablau, and Google. He shares some interesting thoughts on why distinction is greater than differentiation in marketing Connect with Bryan on LinkedIn. Get Tim's book, The Marketing Starter, on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

The Experience Maker, Dan Gingis, shares his take on what marketers should know about customer experience and how important it is to everything they do. Connect with Dan at dangingiss.com and get his book on Amazon. Get Tim's book, The Marketing Starter, on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

Ethan Buete drops in to discuss how human communications, experiences, demand gen, and trust are a few of the things that chief evangelists focus on to help the marketing playbook. Connect with Ethan at chiefevangelist.com or on LinkedIn and get his book on Amazon Get Tim's book, The Marketing Starter, on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

Karla Jo Helms, Founder & CEO at JOTO PR Disruptors and host of the Disruption Interruption Podcast, shares her take on PR should be causative and not reactive, even in a crisis to own your marketing starter narrative. Connect with Karla at jotopr.com and disruptioninterruption.com Get Tim's book, The Marketing Starter, on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

Be the person who influences cross-functional teams and makes an impact. That's what Craig Kessler, Senior Product Marketing Manager at Industrial Scientific, believes. He shares how clear communication is the key to taking the lead in a marketing starter role. Connect with Craig on LinkedIn Get Tim's book, The Marketing Starter, on Amazon Learn more about your ad choices. Visit megaphone.fm/adcho...

Referrals are a bit of give and take, but if you have true believers in what you do - partners, customers, employees - your referral channel has real potential. Michael Cole, SVP of Marketing at Everflow, shares his insights on building a strong referral program from the ground up. Connect with Michael on LinkedIn or at michael@everflow.io Get Tim's book, The Marketing Starter, on Amazon Learn mor...

Budgets are like an orange, you gotta squeeze til the last drop to make a lasting impact. Henry Adaso, Head of Marketing at CEMEX USA, shares his tips on how entrepreneurial-minded marketers should go about managing their budgets. Connect with Henry at henryadaso.com and get The Art of Messaging on Amazon. Get Tim's book, The Marketing Starter, on Amazon Learn more about your ad choices. Visit meg...

Whole-brain marketer, Lauren Fitzhugh, Head of Marketing at Ledger Investing, shares her take on how the starter-minded, end-to-end marketer can succeed in the fast-paced marketing game. Connect with Lauren on LinkedIn Get Tim's book, The Marketing Starter, on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

What came first... product, marketing, or the egg? Manan Modi product guru and author of his new book The Startup Product Manager, shares his take on how marketers and product managers can collaborate to make great things happen around a solid vision. Connect with Manan at mananmodi.com Get Tim's book, The Marketing Starter, on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices

Suresh is the CMO at Meridian Link and he unpacks how whatever marketers do upstream can help them be more successful downstream in their campaign planning. Connect with Suresh on LinkedIn Get Tim's book, The Marketing Starter, on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices