The Marketing Shakedown

In this episode of  Marketing Shakedown , we’re getting real about what happens when everything goes wrong. What started as a strange charge quickly turned into a full-blown crisis. Accounts were hacked, clients were affected, money was lost, and access to Meta disappeared overnight. No warning. No clear support. Just chaos. We’re walking you through the entire experience: How the hack actually ha...

On this episode of Marketing Shakedown, Brandy and Jody break down the part of marketing most business owners ignore until it starts costing them leads: local visibility. This is not the flashy side of marketing, but it is the part that helps your business get found when people search for what you do near them. They talk about why social media is only one small piece of the puzzle and why your Goo...

If your marketing plan is basically “post when I remember and hope for the best,” this episode is for you. Brandy and Jodi break down how to move from chaos to calendar with a simple, repeatable marketing rhythm that small business owners can actually stick to. They talk through what chaotic marketing really looks like, why a weekly marketing huddle matters, and how to build a content calendar wit...

If your marketing feels like a messy junk drawer full of half used tools, random tactics, and things you started but never finished, this episode is for you. This month on our social media we have been talking about  spring cleaning your marketing , and today Brandy and Jody break it down in a simple way any business owner can do without a marketing degree. Spring cleaning your marketing does not...

In this episode of The Marketing Shakedown, Brandy and Jodi walk you through a simple weekend audit to fix the basics of your online presence before you spend another dollar on ads. Most small businesses are leaking leads because of confusing websites, neglected social media, and weak Google Business Profiles. Use this episode as a coffee-and-couch checklist to clean it up fast. You’ll learn how t...

In this episode, Brandy and Jodi kick off the new year with new standards for your brand. Not the “pick a color palette and a cute logo” kind of brand, but the kind people actually remember, talk about, and trust with their money. They break down what a brand really is, why personality matters, the four questions every buyer is quietly asking, and a simple exercise you can do today to tighten up y...

In this kickoff to our  Fix Your Foundation  January series, Brandy and Jodi break down why most “marketing problems” are actually  foundation problems . If last year felt chaotic, random, or like you were constantly “trying more content” with not much to show for it, this one’s your wake-up call. We walk through: Why guessing at your numbers is quietly killing your confidence The 3 non-negotiable...

Today we’re talking real-world guerrilla marketing that actually gets remembered. Tennessee’s Choice Plumbing rolls into parades with an 8-foot inflatable toilet, a mini-van go-kart, and rubber ducks instead of candy. And yes, it works. We swap parade stories (including the time Jodi dressed as a gorilla for Christmas), and we get into how “serious” industries ( like law firms ) can still play wit...

This week on  The Marketing Shakedown , we trade swag bags for moments that actually get remembered. From “cookies over cards” to pet-powered posts, memes, and a dash of zombie-walk lore, Brandy and Jodi break down why experiences beat pens and brochures every time and how to spin low-budget ideas into high-impact buzz.

This week on  The Marketing Shakedown , we’re proving you don’t need deep pockets to make a big splash. From chocolate feet that get you in the door to rubber chickens with QR codes, we’re talking guerrilla marketing at its weirdest (and most effective). For about $50, you can create laughs, loyalty, and a whole lot of buzz. Cookies over coupons? Chalk over billboards? You’ll never look at “low bu...

Class is almost out, but we’re not done with you. If your business ghosted your audience this month, consider this your sarcastic little wake-up call. In this episode, Brandy & Jodi break down: The  5-5-5 routine  (10 minutes to stay visible) How to  sell without being salesy Why  quarterly planning beats yearly guessing Smart  client touchpoints  (yes, even caramel apples) A no-BS  marketing...

Grab your notebooks (and maybe a strong coffee)—Brandy and Jodi are laying down the rules of Marketing 101. From turning customer FAQs into content to ditching overdesigned fluff, we’ll show you how to stop winging it and start teaching your audience something useful. Expect smart-ass commentary, a little tough love, and zero tolerance for Comic Sans.

Think your business is too “boring” for social media? Wrong. Brandy and Jodi call BS on the excuse parade and show you how to turn everyday moments—client wins, behind-the-scenes, even what you had for supper—into content people actually want to see. We’ll talk brand voice (stop sounding like three different people), why your About section probably stinks, and why showing your face matters. Spoile...

Welcome back to  The Marketing Shakedown , where Brandy and Jodi trade lesson plans for snark and strategy. This week, we’re throwing shade at ghost-posters, aimless hashtags, and businesses with the personality of a potato. If you're only showing up online once a quarter or your posts have zero direction, consider this your wake-up bell. We’re breaking down why consistency, calls-to-action, a...

In this episode of  The Marketing Shakedown , Brandy and Jodi pull back the curtain on what really happens when your business starts growing faster than your sanity. From account juggling to DISC assessments (yes, we’re those people now), they share how a messy workload turned into a smoother, way-more-fun team dynamic. If you’ve ever wondered how to keep your crew from hitting the burnout wall—or...

In this episode of  The Marketing Shakedown , Brandy and Jodi spill the truth about marketing yourself as a business owner — the good, the bad, and the painfully awkward. We break down the difference between personal and business branding (yes, they’re different), why showing your face matters, and how networking  doesn’t  have to feel like selling your soul. Whether you’re hiding behind your logo...

In this episode of  The Marketing Shakedown , we take a fictional (but kinda genius?) product idea — edible tape to keep your tacos together — and walk it through the real-life steps of building a business from scratch. This glorious mess of an idea came from one of our audience polls. Spoiler alert: apparently, edible taco tape  does  exist. No, we’re not paid by Taco Bell. Yes, we’re still proud...

Brandy and Jodi are back — and this time, they’re dragging the wildest AI conspiracies the internet has to offer. From lizard people running ChatGPT to Alexa ghost-hunting in your living room, nothing is off limits. But one theory actually makes sense… and it might change how you use (or don’t use) AI in your business. Stick around to hear the real announcement: Kemp Marketing is launching a brand...

This week, Brandy and Jodi give you the lowdown on  Kempville —their vision for building a connected community of business owners who get marketing  and  each other. They break down why short-form video is your not-so-secret weapon (no, it doesn’t need to be perfect), and why surprising your customers with a little gift might just be your best marketing move yet. Intro and Outro music provided by...

In this episode, Brandy and Jodi from  Kemp Marketing , a  digital marketing agency for home service businesses in West Tennessee , pull back the curtain on the real-life chaos of running a  marketing consulting firm . They talk  burnout , breaking up with pointless trends, and how  creative content marketing  can actually  save  your energy. You can find us at www.brandykemp.com

Guest: Jacqueline Denton, Owner of Denton Grange Summary: In this episode of The Marketing Shakedown, Brandy sits down with Jacqueline Denton, the owner of Denton Grange, a seasonal greenhouse in Bradford, Tennessee. Jacqueline shares her journey of navigating the challenges of a seasonal business, especially in the wake of a major setback this year due to target drift. Despite losing her entire c...

Join us for an episode of "Engaging Conversations" as Brandy, the owner of Kemp Marketing, sits down with Jodi, her administrative assistant and wingman. In this episode, we dive into the world of social media engagement, sharing insider tips and proven strategies to boost your online presence and connect with your audience like never before. Brandy and Jodi reveal some of the methods th...

In this episode of The Marketing Shakedown, hosts Brandy and Jodi dive into a heartfelt and nostalgic discussion about the history of their friendship and the exciting future of Kemp Marketing. Brandy and Jodi begin by taking listeners on a journey through their early days, filled with chaos and adventure. Their shared passion for marketing and creativity sparked a friendship that would eventually...

In this eye-opening episode, I sit down with Kendall from Dragonfly Hemp Company to explore the ins and outs of the hemp industry. Kendall shares her firsthand experiences with hemp farming, the innovative marketing strategies she employs, and the unique challenges she faces selling hemp products in the conservative climate of the Bible Belt. Whether you're curious about the hemp business or l...

In this episode of "The Marketing Shakedown," hosted by Brandy Kemp of Kemp Marketing, we're joined by Nicci Gano, the recognized guru of forest bathing in West Tennessee. Broadcasting directly from Tulum, Nicci shares the transformative experience of forest bathing, explaining how her business leverages educational content to engage and captivate her audience. Discover how thorough...