The Marketing PodCAST

How can the energy sector overcome a massive skills shortfall and inspire the next generation of talent? ⚡️ The sector is undergoing its biggest transformation in a generation, and solving the recruitment gap is a massive challenge. But with that challenge comes incredible opportunities. In the latest episode of The Marketing PodCAST, Stephen Barrett from Energy & Utility Skills breaks down t...

The Marketing PodCAST is officially back. Season 2, let's go. 🎙️ James Montgomery and Emma Crofts kick off the new season by asking why so many B2B organisations still sound like they're clearing their throats when it comes to brand voice. They sit down with our hosts Jodie Williams and Rosamund Wisdom Bull to discuss what's involved with developing a brand voice that's distinc...

Featuring Ellie Smith (Marketing Strategy Consultant)  What changes when you’ve sat on both sides of the table? In this episode, Ellie reflects on her move from in-house to agency life, and why client-side experience fundamentally changes how you show up as an agency partner. From navigating internal politics and compliance to anticipating stakeholder pressures before they’re said out loud, she un...

Featuring Alexander Costello (HubSpot Solutions Engineer) What if most of your business decisions are based on just 20% of the data available to you? Having attended HubSpot’s latest INBOUND conference in San Francisco, Al breaks down one of the event’s biggest messages: the hidden 80% of data sitting in conversations, calls, emails, tools and spreadsheets. And why ignoring it is holding B2B growt...

Featuring Ellie Smith (Marketing Strategy Consultant) and Emma Crofts (Head of Content & PR) Sustainability messaging is everywhere, and yet, audiences are tuning out. So how do B2B brands move beyond carbon claims, jargon and greenwashing accusations to tell stories that actually resonate? Recorded on the same day Ellie joined BusinessGreen’s Spotlight on Marketing panel on greenwashing, this...

Featuring Sara Burgess (PR Specialist, The Marketing Pod) and Mike Nicholls (PR Manager, The Marketing Pod) Another week, another headline-grabbing crisis. But while consumer brands are under constant scrutiny, are B2B businesses quietly assuming they’re immune? Recorded immediately following Brooklyn Peltz Beckham’s very public reminder of how fast reputations can unravel, this episode explores w...

What’s hot and what's cool in content and PR right now - and which trends are most likely to last? In this episode, the Marketing Pod team discusses some of the PR lessons we’ve learned this summer, why accountability and authenticity are always so important (but especially crucial right now) and what B2B copywriters can gain from new AI tools like Chat GPT.

Purpose-led marketing has emerged in the last few years as a powerful way to highlight a company’s values and mission – as well as its impact on the wider community. But how can you make sure a company’s purpose is authentic? And what are the best ways to express purpose in a way that truly resonates with your audience? In this episode, the Marketing Pod team discusses the shift from product-drive...

As the business to business marketing environment changes, pitch meetings with prospective new marketing agency partners are changing too. In this podcast episode Emma Crofts, Head of Content & PR at The Marketing Pod, is joined by Pod's Client Service Director Kate Garratt and Senior PR Specialist Sara Burgess, to discuss the questions they're being asked most right now, how they re...

The Marketing PodCAST returns with a new weekly format – who are we and why should you listen and subscribe? Each week, we'll be joined by guests, including our own wonderful B2B marketing experts to discuss hot topics, useful tips and the latest industry news.

Some say the best things come to those who wait but you won't have to - our new weekly podcast will feature the latest updates from our agency, along with discussions about the latest news, reviews and opinions on our weekly podcast.

Building a respected and resilient B2B brand is about so much more than getting your logo and website right. In this episode, Pod founders Jodie and Jen talk to sales and marketing specialist Glenn Smith about the role that internal culture plays in building successful B2B brands and why it's so important that employees buy into your overarching brand purpose. About Glenn Smith: Glenn is a B2...

The events of 2020 have renewed focus on the power of digital marketing, and have also crystalised the need for brands to build stronger, more enduring relationships with their customers; relationships built on trust. In this episode, Pod founders Jodie and Jen talk to marketing and communications specialist Jason Riseborough about the changes he thinks are ahead in digital marketing, about trust...

The Marketing Pod recently collaborated with B2B Marketing on research into the changing role of the CMO in B2B organisations. In this podcast episode, hear B2B Marketing’s Editor-in-chief Joel Harrison and The Pod’s founders Jodie Williams and Jen Hughes discuss some of the key findings of their research Hear about the key drivers behind major changes in business attitudes, including the impact o...

Every B2B business has had a different experience of Covid-19. As a global logistics business, GEFCO’s services have remained very much in-demand - but in recent months their primary focus has necessarily been keeping their people safe. It’s meant some significant operational changes, all of which have been made a little easier by meaningful support from HR and marketing. GEFCO has been extremely...

The coronavirus pandemic has had a deep impact on the professional lives of B2B marketers (and inevitably their personal lives too). In this episode, The Marketing Pod’s co-founders share their experiences and thoughts on what marketing teams can be doing to keep communication flowing with audiences and each other. Their tips will help B2B marketers prepare and plan for the future, even while unce...