The Marketing Playbook with Mark Friedman

Patti Hughes, the Founder, Chief Executive Officer, and Chief Creative Officer of Natural Life, adds her page to the Marketing Playbook. Hear how to be ready to pivot, turn your hobby into a business, tell your brand’s story, create a culture of creativity, and Patti’s experience growing up with arts and crafts. Connect with Patti at NaturalLife.com and on Instagram at @NaturalLife and @NaturalLif...

Joe Yakuel, the Founder and Chief Executive Officer of WITHIN, adds his page to the Marketing Playbook. Hear how to be open to failure, deliver quick solutions during challenging times, get a handle on customer acquisition cost and customer lifetime value, what Joe learned from his early startups, and how his parents started their business as immigrants who barely spoke English. Connect with Joe a...

Joel Quadracci, the Chairman, President, and Chief Executive Officer of Quad, adds his page to the Marketing Playbook. Hear how to build strong working relationships, understand why your business is performing the way it is, find your core competency, how the printing industry has changed over time, and lessons from building a multi-billion dollar family business. Connect with Joel at Quad.com and...

Lisa Bodell, the Founder and CEO of FutureThink, and her son Jack Bodell, the IoT Specialist at TKS, add their page to the Marketing Playbook. Hear how to prioritize instead of multitask, why you should hire people with soft skills, how to give your teams the permission to innovate, how Lisa embraces innovation with FutureThink, and what Jack has learned about the IoT at TKS. Connect with Lisa on...

Pano Anthos, the Founder and Managing Director of XRC Labs, adds his page to the Marketing Playbook. Hear how to use available tools and resources to your advantage, how to sacrifice short-term profitability for long-term innovation, how to provide the best shopping experience possible, what the future of retail will look like, and Pano’s business lessons from the tennis world. Connect with Pano a...

Bernardine Wu, the Founder and Chief Executive Officer of FitForCommerce, adds her page to the Marketing Playbook. Hear how to use each step of your career as a building block, how to make tough personnel decisions, how to best serve your customers now, stories from Bernardine’s childhood in NYC, and lessons from the consulting world. Connect with Bernardine on Twitter and LinkedIn at @FitForComme...

Joe Megibow, the Chief Executive Officer of Purple, adds his page to the Marketing Playbook. Hear how to align with your supervisors and peers to prevent major mistakes, how to constantly shape your message and differentiate your offering, how to look for ways to fill the gaps in your knowledge, how Purple is taking a breakthrough approach to the mattress industry, and Joe’s lessons from his time...

Bob Wischusen, the Radio Play-by-Play Voice of the Jets and ESPN TV Broadcaster, adds his page to the Marketing Playbook. Hear how to be aggressive when finding internships, how to always strive to get better, how to know when to speak and when to listen, how Bob got his start in the broadcasting world, and the differences between radio and TV broadcasting. Connect with Bob by tuning in to your fa...

Fayez Mohamood, the Co-Founder and Chief Executive Officer of Bluecore, adds his page to the Marketing Playbook. Hear how to choose the right tactics and tools for your company, how to develop new roles to manage your new tools, how to continuously look to improve your skills, how to raise venture capital funding, and Fayez’s experience at AMD. Connect with Fayez on Twitter at @SideOfFayez

Kabir Shahani, the Chief Executive Officer of Amperity, adds his page to the Marketing Playbook. Hear how to use hard work and dedication to build your business, how to break down silos at your company, how to interpret data and use it to drive revenue, how Amperity runs the customer data platforms of Starbucks and Nordstrom, and the business lessons Kabir learned from his parents. Connect with Ka...

Doug Zarkin, the Chief Marketing Officer of Pearle Vision, adds his page to the Marketing Playbook. Hear how to use effective listening to be an effective leader, how to make decisions based on data and other factors, how to leverage what you’ve learned for the next step of your career, how graduate business school compares to undergrad, and the differences in working for an agency vs. client side...

Todd Saunders, the Co-Founder and CEO of AdHawk and CEO of FloorForce, adds his page to the Marketing Playbook. Hear how to use networking to advance your career, how to present your full plan and trajectory, how to create a great tool for a specific customer, how to attract investors to your business, and Todd’s journey from working at Google to building a multimillion-dollar startup. Connect wit...

Patty Steele, the Morning Show Co-Host on WCBS-FM 101.1, adds her page to the Marketing Playbook. Hear how to be a good listener, how to know your customers and listeners, how to know when to start fresh, how Patty overcame personal battles, and her experiences working with Elvis Duran, Scott Shannon, and Danny Bonaduce. Connect with Patty on Facebook and Instagram at @PattySteeleCBS and her podca...

Jodi Watson, the CMO, Marketing Consultant, and Board Member, adds her page to the Marketing Playbook. Hear how to unlock and apply customer insights, how to start new project teams, how to learn from failure, Jodi’s experiences leading Eddie Bauer, Williams-Sonoma, and Petco, and her digital nomad sailing journey. Connect with Jodi on LinkedIn and on Instagram at @Living_on_a_Boat

Monica Smith, the Founder and CEO of Marketsmith, adds her page to the Marketing Playbook. Hear how to conquer career roadblocks, how to network when you don’t need it, how to use data to your marketing advantage, how to master your marketing mix, and how to achieve work-life balance. Connect with Monica at MSmith@MarketsmithInc.com, MarketsmithInc.com, and @MarketsmithInc on social media

Chip Bergh, the President and CEO of Levi’s, adds his page to the Marketing Playbook. Hear why companies should make a positive impact on society, how to engage your consumer through advertising, why it’s critical to invest in innovation, how to prepare for the worst but hope for the best, and Chip’s journey from the U.S. Army to Procter and Gamble to Levi’s. Connect with Chip at Levi.com

Tim Peterson, the Chief Marketing and Digital Officer of SportsBiz, adds his page to the Marketing Playbook. Hear how to use the endless data at our fingertips, why flexibility is critical to your career success, why you should be and stay positive, how Macy’s disrupted the retail world with an escalator, and Tim’s passions for art and music. Connect with Tim on LinkedIn at @TimothyJPeterson

Matt Blonder, the Global Head of Marketing, Brand Management, and Digital Commerce at Reebok, adds his page to the Marketing Playbook. Hear how to know and listen to your customers, why data and analytics are relevant to all areas of business, how to create diverse and complementary teams, how Matt got into the digital marketing world, and what the Reebok and Adidas brands represent. Connect with...

Mitch Slater, the SVP Wealth Management at UBS and Host of Financially Speaking, adds his page to the Marketing Playbook. Hear why networking and personal branding are critical to success, why you need to collaborate with your peers, how to put yourself outside your comfort zone, the time Mitch got kicked out of Yankee Stadium, and his mom’s legendary moment at a Springsteen concert. Connect with...

Mark Friedman, the Host of The Marketing Playbook and President of Details Interactive, opens the Marketing Playbook. Hear Mark's background, the story behind The Marketing Playbook, what to expect in future episodes, Mark's passions of sports and Springsteen, and why the devil is in the details. Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn