The Marketing Playbook with Mark Friedman

Ryan Babenzien, the Founder of Jolie Skin and Greats, adds his page to the Marketing Playbook. Hear how to take the road less traveled, establish the pillars for your business, market in the channels where the customers are, Ryan's top startup tips, and his New Year's resolutions. Connect with Ryan on LinkedIn and JolieSkinCo.com

Tom Shipley, the Serial Entrepreneur and Co-Founder of Foundry, adds his page to the Marketing Playbook. Hear how to build a great culture, guide your team to think differently, leverage what's available to you to achieve your goals, the business lessons  Tom learned in the Israeli Special Forces, and what it was like working for a Fortune 100 company coming from an entrepreneurial family. Connect...

Rick Watson, the Founder and Chief Executive Officer of RMW Commerce Consulting, adds his page to the Marketing Playbook. Hear how to move to voice commerce, stay educated on current events and public companies, bring in qualified consultants, whether your company should set up a marketplace, and what it was like growing up in New Orleans. Connect with Rick on LinkedIn

Devon Pike, the President of Baggallini, adds her page to the Marketing Playbook. Hear how to listen to your customers, push out of your comfort zone, use your balanced scorecard in your career, Devon's love of storytelling, and her valuable conversation s with the real Ralph Lauren. Connect with Devon on LinkedIn

Cathy Halligan, the Independent Board Director of Publicly-Held Companies, adds her page to the Marketing Playbook. Hear how to establish your company culture, know when to leave your current role, be a first mover or fast follower, what Cathy learned as CMO of Walmart, and her upbringing in a scrappy, hard-working family. Connect with Cathy on LinkedIn

Jamie Gutfreund, the Consumer Marketing Executive and Strategic Advisor, adds her page to the Marketing Playbook. Hear how Ai can help humans make decisions at scale, how to use pester power to your advantage, interpret data and formulate a plan to execut e your strategies, Jamie's lessons from the early days of the internet, and the email she got from Bill Gates. Connect with Jamie on Twitter at...

Brian Rainey, the Co-Founder and Chief Executive Officer of Path2Response, adds his page to the Marketing Playbook. Hear why direct marketing is an important part of the marketing mix, how to leverage data to convert customers, what Brian learned working for Sharper Image, why he decided not to retire early, and the impact of Wayne Gretzky on his first job. Connect with Brian on Twitter and Linked...

Jeffrey Slater, the Chief Listening Officer of The Marketing Sage, adds his page to the Marketing Playbook. Hear how to take your shot and be bold, remake yourself, evaluate your productivity, what Jeffrey learned from building Rachel's Brownies, and his memories of working with "Macho Man" Randy Savage for Slim Jim. Connect with Jeffrey at  TheMarketingSage.com  and on LinkedIn

Kerel Cooper, the Chief Marketing Officer of LiveIntent, adds his page to the Marketing Playbook. Hear how to enjoy every building block of your career, be a good account manager, navigate changes in data privacy, how ad operations works, and attribution when it comes to email marketing. Connect with Kerel on LinkedIn, Twitter, and Instagram at @KerelCooper

John Shea, the President and Founder of Momentum Commerce, adds his page to the Marketing Playbook. Hear how to be direct and open with your team, hire incredible people, establish and review business metrics, what you can learn from Amazon Prime Day, and John's experience at Google. Connect with John at MomentumCommerce.com and on LinkedIn

Emily Griffith, the Founder and Chief Executive Officer of Lil Bucks, adds her page to the Marketing Playbook. Hear how to clearly communicate your message to customers, wear many hats while staying productive, be patient and allow time for unforeseen circumstances, raise crowdfunding, and how Emily is introducing sprouted buckwheat to the US. Try Lil Bucks at LoveLilBucks.com and on social media...

Nate Checketts, the Co-Founder and CEO of Rhone, adds his page to the Marketing Playbook. Hear how to follow your heart and pursue your dreams, give it your all, focus on the day-to-day tactics and details, what Nate learned working for the NFL, and tales from growing up with a dad who was an NBA executive. Connect with Nate on LinkedIn and Instagram at @NateChecketts

Adam Siegel, the Founder and CEO of Recurate, adds his page to the Marketing Playbook. Hear how to listen and learn, cannibalize your own business before others do, make sustainability part of your core strategy, Adam's fundraising tips, and his years st udying aerospace engineering. Connect with Adam on LinkedIn and on Twitter at @Recurate

Sabir Semerkant, the Founder of GROWTH by SABIR, adds his page to the Marketing Playbook. Hear how to optimize your website for mobile, smooth out your behind-the-scenes operations, plan your media mix with the customer journey in mind, Sabir's experience leading VaynerCommerce, and how his first computer changed his life. Connect with Sabir at GROWTHbySABIR.com and on social media

Mike Dupuis, the Chief Digital Officer of SPARC Group, adds his page to the Marketing Playbook. Hear how to develop your technology, eCommerce, and data capabilities, build teams with strong soft skills, venture into roles that stretch your skills, Mike's experience at agencies and clients, and how digital marketing efforts have evolved over time. Connect with Mike on LinkedIn

Brian Long, the Chief Executive Officer and Co-Founder of Attentive, adds his page to the Marketing Playbook. Hear how to fundraise to fuel your business, focus on creating the best product, set goals and manage your team, why Brian dropped out of busines s school, and the snack he eats every single day. Connect with Brian at AttentiveMobile.com and on Twitter at @BrianCLong

Sam Norpel, the Chief Digital Officer of Juvenescence, adds her page to the Marketing Playbook. Hear how to pay it forward, analyze and interpret data for actionable insights, craft your leadership style, Sam's breakdown of the marketing tactics that actually work as times change, and the inspiring mission behind Juvenescence. Connect with Sam on LinkedIn and at JuvLabs.com

Brian Berger, the Founder and CEO of Mack Weldon, adds his page to the Marketing Playbook. Hear how to know when to change up your team, fulfill your various roles as CEO, continue to challenge yourself, what Brian learned from working at early Internet companies, and how Mack Weldon pivots while maintaining simple shopping. Connect with Brian at MackWeldon.com, on Twitter at @BBerger3, and on Ins...

Caroline and Jake Danehy, the Co-Founders of Fair Harbor, add their page to the Marketing Playbook. Hear how to use customer feedback to make important changes to your products, turn a passion and frustration into a business, surround yourself with talented people, how the siblings started their business in high school and college, and their Shark Tank-style experience with Jessica Alba. Connect w...

Chloe Songer and Stuart Ahlum, the Co-Founders of Thousand Fell, add their page to the Marketing Playbook. Hear how to learn from some of the top retailers and CPG companies, surround yourself with great people as soon as you can, tell your brand story to the consumer, how Chloe and Stuart met in China, and what she learned from the GAP training program. Connect with Chloe and Stuart at ThousandFe...

Lucille DeHart, the Senior Marketing and Branding Executive, adds her page to the Marketing Playbook. Hear how to learn from your mistakes, nail the pre-meet, measure success, Lucille's lessons from working at Polo Ralph Lauren and Bed Bath and Beyond, a nd what she learned going to malls as a kid. Connect with Lucille on LinkedIn and at MKTmarketingServices.com

Matt Blumberg, the Co-Founder and Chief Executive Officer of Bolster, adds his page to the Marketing Playbook. Hear how to create an outstanding company culture, learn from your mistakes and stay positive, clearly communicate the problem you solve, lesson s from his book Startup CEO and successful exit Return Path, and the important technology he was tasked with building in 2020. Connect with Matt...

Sucharita Kodali, the VP, Principal Analyst at Forrester Research, adds her page to the Marketing Playbook. Hear what to expect with the future of retail, how retailers have adjusted their strategies in 2020, how to pivot to an eCommerce focus, detect the shiny object that is worth pursuing, and Sucharita's experience starting her career at Disney and Saks Fifth Avenue. Connect with Sucharita on T...

Craig Brommers, the Chief Marketing Officer of American Eagle Outfitters, adds his page to the Marketing Playbook. Hear how to practice kindness, maintain healthy tension between marketing and product teams, use data to make actionable decisions, the lessons Craig has learned in CMO and senior marketing roles throughout the fashion industry, and his once-in-a-lifetime experience at the 2008 Beijin...

Rodney Woodruff, the VP, Engineering at WW, adds his page to the Marketing Playbook. Hear how to embrace mistakes, decide whether to build or buy tech solutions, find answers to any problem, practice empathy with your team, and what Rodney learned from growing up with 15 siblings. Connect with Rodney on LinkedIn