The Marketing Playbook with Mark Friedman

Rose Hamilton, the Founder and Principal Consultant at Compass Rose Ventures, adds her page to the Marketing Playbook. Hear how to know your metrics, why collaboration is key, how to focus on the North Star, the beauty of storytelling in the retail space,   and Rose's favorite podcasts. Connect with Rose on LinkedIn and CompassRoseVentures.com

Ujjwal Dhoot, the President and Chief Executive Officer of Allivet, adds his page to the Marketing Playbook. Hear how to have the basics covered, push yourself outside your comfort zone, find inspiration with your mentees, the future of the CMO title, and   Ujjwal's lessons from growing up in a big city and small town in India. Connect with Ujjwal on LinkedIn

Vijay Talwar, the multinational sports and retail business leader, adds his page to the Marketing Playbook. Hear how to understand your finances, focus on the bottom line, why it's okay to stretch yourself, where Vijay first found inspiration to be an executive, and his lessons from Nike, Foot Locker, Bain, and beyond. Connect with Vijay on LinkedIn

Jason "Retailgeek" Goldberg, the Chief Commerce Strategy Officer of Publicis and Co-Host of The Jason & Scot Show, adds his page to the Marketing Playbook. Hear how to use each job as a learning experience, update your strategies and tactics to refl ect the consumer, determine whether an AI (Artificial Intelligence) solution is right for you, takeaways from NRF, and Jason's latest retail predictio...

Kim Miller, the Global Chief Marketing Officer of Toys"R"Us at WHP Global, adds her page to the Marketing Playbook. Hear how to craft and deliver your story, know your target audience, execute an asset-light strategy, what a TV producer actually does, a nd Kim's stories from working with Billy Crystal, Rosie O'Donnell, and Martha Stewart. Connect with Kim on LinkedIn

Ben Chodor, the Online Communications Serial Entrepreneur and Author, adds his page to the Marketing Playbook. Hear how to get out of your comfort zone, focus on what you will do after the exit, use your failures as a learning experience, Ben's approach  to training for a triathlon, and the family detail he and Mark have in common. Connect with Ben on LinkedIn

Adam Stambleck, the President and Chief Client Officer of Movable Ink, adds his page to the Marketing Playbook. Hear how to find a professional role model, provide incredible customer service, start a side hustle, work with AI (Artificial Intelligence), a nd develop an incredible work ethic. Connect with Adam on LinkedIn

David Zucker, the Chief Marketing Officer and Senior Vice President eCommerce at Perdue Farms, adds his page to the Marketing Playbook. Hear how to sell directly to the customer online, know your KPIs (Key Performance Indicators), be open to new verticals, David's career across several verticals, and how the role of the CMO has changed. Connect with David on LinkedIn

Melissa Feemster, a Co-Founder of Team Bespoke, adds her page to the Marketing Playbook. Hear how to determine how quickly you want to grow, make others around you better, establish and maintain genuine relationships, whether to go the MBA route, and how  to get into angel investing. Connect with Melissa on LinkedIn and Instagram @Team. Bespoke

Rob Garf, the Vice President and General Manager, Retail at Salesforce, adds his page to the Marketing Playbook. Hear why margin will be the Grinch that steals Christmas, how to use data to tell a story, why the physical store matters in retail, the lates t research on online shopping, and the story behind the Garfie. Connect with Rob on Twitter @RetailRobGarf and LinkedIn

Erik Lautier, a Director at AlixPartners, adds his page to the Marketing Playbook. Hear how to reduce friction for customers, leverage your personal experiences to build your career, think through options and establish a game plan, Erik's previous career  as a professional actor and opera singer, and life in the South of France. Connect with Erik on LinkedIn and Facebook

Karilyn Anderson, the Group Vice President, Digital Marketing and CRM at SPARC Group, adds her page to the Marketing Playbook. Hear how to create tactics to retain customers, why you should work for a company that's ambitious and innovative, how to lever age networking and tackle something new, how Karilyn switched from finance and accounting to marketing, and what she learned in the early days of...

Max Branstetter, the Founder and Podcast Producer at MaxPodcasting, adds his page to the Marketing Playbook. Hear how to take time to prepare and plan, cultivate relationships, explore interests and start creating content, Max's top podcasting tips, and his personal favorite episodes of the Wild Business Growth Podcast. Connect with Max at MaxPodcasting.com

Scott Hilton, the Chief Executive Officer of Wonder, adds his page to the Marketing Playbook. Hear how to capitalize on opportunities, aggressively seek out customer feedback, push yourself to take some reasonable risks, what it's like working with Marc  Lore, and what he learned from his family clothing stores. Connect with Scott at Wonder.com and LinkedIn

Kyle Widrick, the Founder and Chief Executive Officer of Win Brands Group, adds his page to the Marketing Playbook. Hear how to plan for the future, establish a playbook up front, invest in people, the various jobs Kyle had as a teen, and what he learned  from Chris Burch. Connect with Kyle at WinBG.com and social media @KyleWidrick

Bill Adler, the Co-Founder, Chief Executive Officer, and President of True Fit, adds his page to the Marketing Playbook. Hear how to be clear about the problem you're trying to solve, stay disciplined and focused on your core product and competency, meas ure your ROI in a clear and concise manner, what Bill learned working at Timberland, and his advice for early-stage entrepreneurs. Connect with B...

William Harris, the Founder and Chief Executive Officer of Elumynt, adds his page to the Marketing Playbook. Hear how to maintain a reasonable work-life balance, identify key metrics and measures, make time for compelling content, William's thoughts on T ikTok advertising, and his previous career as a nurse. Connect with William on LinkedIn @WMHarris and Twitter @WMHarris101

Alan Kraft, the Founder and Chief Revenue Officer of Media Horizons, adds his page to the Marketing Playbook. Hear how to be flexible and evolve, disconnect from your business, test new marketing channels, how Alan started Media Horizons in 1988, and his  trips to 9 Super Bowls. Connect with Alan on LinkedIn

Rob Smith, the Chief Executive Officer and Founder of The Phluid Project, adds his page to the Marketing Playbook. Hear how to be thoughtful about the role you're looking for, get ahead of change, continue to evolve, how retailers should market to Gen Z, and what Rob learned during his sabbatical. Connect with Rob at ThePhluidProject.com, Instagram @RobGarrettSmith, and LinkedIn

Cindy Marshall, the Founder and Chief Executive Officer of SHINE Strategy, adds her page to the Marketing Playbook. Hear how to block out some thinking time, leverage your business superpower, stay current, what Cindy learned about customer service in her  first job, and the powerful story behind her new book. Connect with Cindy on LinkedIn and Shine-Strategy.com

Dawn Robertson, the Chief Executive Officer of On Campus Marketing (OCM), adds her page to the Marketing Playbook. Hear how to focus on your employees, be a good listener, develop strong marketing lifecycle tactics, what Dawn learned from working at Macy 's, and the benefits of international work experience. Connect with Dawn on LinkedIn and Instagram

Nilay Shah, the VP, Digital Marketing for the New York Giants, adds his page to the Marketing Playbook. Hear how to be persistent in your career, leverage your assets, thrive in a job for several years through respect and trust, the behind-the-scenes of The Eli Manning Show and Giants NFT Collection, and how Nilay started working for the Giants in the first place. Connect with Nilay on LinkedIn

Fan Bi, the Angel Investor and Co-Founder of The Hedgehog Company, adds his page to the Marketing Playbook. Hear how to invest in consumer brands, start a portfolio company, create revenue that's not completely ad-driven, what Fan looks for in companies  to invest in, and how he became an investor in the first place. Connect with Fan at TheHedgehogCompany.com and LinkedIn and Twitter

Sean Phaler, the Director of Digital Marketing for Tepper Sports and Entertainment, adds his page to the Marketing Playbook. Hear how to turn your passion into a career, look for opportunities to move to different verticals, bring new ideas into your job,  the most fun parts of working in the sports business world, and the time Sean won a full-time job in a contest as a 14-year-old. Connect with S...

Steve Goldberg, the President of SGG + Associates, adds his page to the Marketing Playbook. Hear how to understand the consumer and competitive marketplace you're entering, embrace new marketing technology, focus on sustainability, collaborate with other companies, and what Steve learned growing up in a retail store. Connect with Steve on LinkedIn and SGGAndAssociates.com