The Marketing Mirror

#TheMarketingMirror is bringing YouTube's latest stats and smart girl chats with the incredible Jaime Shine of Clearly Conveyed Communications as we investigate the powerhouse media platform, YouTube. We're determined to crack the code to conquer YouTube for our businesses and clients. Join our journey to build aloud, embracing new ideas, experimenting, sharing, and learning more as we go. This is...

Everything you do reflects your business and brand... Brought to you by Write Mix for Business: https://writemixforbusiness.com OR https://www.buymeacoffee.com/themarketingmirror ******************************************* Let’s connect on Social… ✅ LinkedIn: https://www.linkedin.com/in/writemixforbusiness ✅ Facebook: https://www.facebook.com/WriteMixforBusiness ✅ Pinterest: https://www.pintere...

Sabbatical or "Sadical": a Note From Me to You You haven’t heard from The Marketing Mirror and me lately, so I hope you’ll tune in… and here’s what AI has to say about this new season mini opener: In this heartfelt update, Sue-Ann shares a personal journey through a “sadacle”—a time of deep loss and reflection—and how she’s working to get back into the ‘creative saddle.’ She opens up about the imp...

We'll discuss what AI can and cannot do to enhance your marketing toolkit, helping you reach your target market and create effective content and digital assets. This show's just a 'between you and me' kind of chat and I'd love to hear your opinions on the topics I bring you in this LIVE-streamed video podcast. View it on YouTube here: https://youtube.com/live/j0ity7f2epw Connect with The Marketing...

In this episode of The Marketing Mirror, we dive deep into leveraging personal and company profiles on LinkedIn to maximize your impact! This episode features insights from the exceptional Jaime Shine of Clearly Conveyed Communications and clarifies top LinkedIn strategies to put to use today to grow your personal image and company brand. This is a revised edition of our LIVE discussion from 10/2/...

Whether you're just starting your newsletter journey or looking to fine-tune your current strategies, Sharon's insights will guide you towards success. Tune in to hear her stories, tips, and about the supportive community she's building around her SARN (Sharon's Anti-racism Newsletter) topics and other projects with passion and diligence, and through paid support. Sharon points out that "asking" i...

Social Smithereens... Ready to Blow Up Your Social Media Strategy? Social Media Reimagined has taken roads near and far and in unexpected places leading to interesting chats and interactions with you! So for today's episode of The Marketing Mirror Podcast and interactive LIVE Event, I'm coming to you on VIDEO... I know, shocking!! But I want to thank so many of you who have dropped in to share, gi...

Is Twitter Dead or are the rumors greatly exaggerated? In this week’s interactive chat, Lisa Sicard of Inspire to Thrive, shares tons of new and valuable information and tips Tune in to learn about the benefits of advertising on Twitter right now and her experience, how-to’s, and results for Twitter ads for business. Lisa’s an amazing long-time friend and colleague. We do a Twitter/X autopsy to re...

In this 4th LIVE Audio Event on LinkedIn, The Marketing Mirror investigates the keys to unlock interactivity and engagement, integral to your social media marketing strategy and more. Special Guests Peter Lisoskie and Jim Fuhs explain the Relatable App that Peter founded and Jim acts as Affiliate Marketing Manager for, leaving guests enlightened and amazed with new and exciting information around...

Social Media Reimagined: Top Tips for How It was so fun discussing social media topics with Jim Fuhs, Jaime Shine, Lisa Sicard, and other friends and listeners on LinkedInLive a couple of weeks ago. The ever-changing landscape for social media brought us to a few key topics to chat about including these 3 takeaways: 🔑 Tailored Content is King: One size doesn't fit all in social media marketing. E...

In this LIVE interactive episode from LinkedIn Audio, Jaime Shine of Clearly Conveyed Communications, special guest cohost, offers usable insights to test right away for social media marketing while working on your bigger, better, bolder new strategies (discussed last show) to shake up your social feeds! GRAB my Social Media Guide for a step-by-step strategy build: https://dashboard.mailerlite.com...

The Shifting Foundations of Social Media are being felt more deeply and intensely than ever. For the first time in a decade, it feels like it’s time to rethink and possibly overhaul many long-standing strategies and previously sure-fire tactics for a whole new and fresh approach to everything social media.  So, in a candid conversation with veteran social media Superstar, Joie Gharrity, of JoieG11...

In this episode, Sue-Ann talks candidly about the videos on The Marketing Mirror published so far in 2024, connecting the dots for how and why they apply to YOUR digital marketing. She gives you practical tips and strategies to make the connections along with the tactics to apply them throughout your digital marketing outreach. You'll also get a quick review of concepts covered on The Marketing Mi...

Uncovering all the deets from her new book, "Ultimate Guide to Influencer Marketing" co-authored with Eric Butow, Stephanie Garcia is ready to reveal absolutely ALL so you can understand everything there is to know about Influencer Marketing.  A powerful marketing channel, there are still so many questions both agencies and influencers have in understanding, strategizing, and implementing highly s...

Empower Your Marketing by Fully Leveraging Your Content and Building Relationships and Community… the Castmagic Story…  Greg Wasserman is on a mission to empower your Marketing by fully leveraging your content. Use the Castmagic AI software— one of the best there is— to optimize your time and productivity while delivering customized content repurposed in a shockingly personalized and unique way. T...

In today's interview, Joie Gharrity shares all the inside secrets and scoops from PODFEST 2024. Joie, founder of the SWE-- Superstar Women Entrepreneurs Media Network-- a Livestream and Podcast Destination created by and for women entrepreneurs. Every week, they deliver 15-minute segments from amazing content creators who are successful women entrepreneurs, sharing insights and tips on business, h...

When I'm creating anything or writing to connect with people, I keep this framework— the Octalysis Principle— in mind. Especially if you want a person to take an action after experiencing your content, this theory will serve you well, so it's worth learning a little bit about. I'm excited to introduce you to Yu-kia Chou's Octalysis Framework so you begin to think about how to design things to serv...

The Marketing Mirror with Sue-Ann brings you world-class UX Design professional, Philip Wallage of https://btng.studio in the Netherlands, to uncover the answer to questions like: ❓What is UX (user experience) Design; and how can you optimize it? 📝 Here is the outline of the questions Philip was gracious enough to explain, explore, discuss, and share intriguing stories around: a. What part does...

Learn the reasons WHY Castmagic isn’t your usual AI tool; and is therefore my preferred choice for repurposing media content. The reasons I love Castmagic are many but, here are the top 3: 1- The real magic that sparks Castmagic and ignites your AI content output is one unique ingredient: YOU! 2- Customization and personalization are built right into Castmagic allowing your voice to shine in a way...

Remember that “connecting is the magic,” whether you are creating content for your blog, your YouTube channel, podcasts, events, or whatever… AND for your website, your blog is the core content hub and activity center for engaging with people, introducing them 24/7 to your business, products/services, industry, and brand. Your blog gives you SEO (or search engine optimization) juice to help people...

Lee Love is a brilliant proponent for Creativity in Business and shares a thoughtful conversation drawn from his extensive background and experience in creative and business roles. Creativity belongs in business and is an everyday thing, but Lee shares a whole bunch of valuable information for how your business can adopt and foster a creative mindset. Optimizing creativity for your business and br...

How will blogging fare in 2024? The Future of Blogging with Lisa Sicard of Inspire to Thrive, and featuring Henneke Duistermaat of Enchanting Marketing, discusses the relevance of blogging, noting the challenges and expectations for 2024's blogging outlook. Many thanks to these top bloggers and fabulous colleagues!! Following are the important links from today's discussion on best practices and in...

In The Marketing Mirror Predictions Episode Sue-Ann shares her 2024 Prediction for the "100 Livestreaming and Digital Predictions" 4th edition by Ross Brand. Grab Ross' trilogy: https://amzn.to/3IVERDi  I’m sticking with this thought; technology is about connecting with humans, making things easier for people through automated systems and processes, and speeding up things to save the most precious...

Your audio brand strategy, sonic logo (audio tagline), and other key audio components central to your marketing efforts and establishing your brand voice (literally) are often overlooked by businesses, explains Jodi Krangle in today’s episode of The Marketing Mirror. For Jodi’s business, one of the audio components for marketing her brand is hosting a podcast, appropriately called Audio Branding…...

When you flip your marketing mindset, marketing is a whole lot easier! And Sue-Ann Bubacz explains why in this first Episode of The Marketing Mirror, a brand new podcast filled with insightful marketing discussions backed by tons of real-world marketing experience, data, and resources. Just a few gems from Sue-Ann's introductory show: The Marketing Mirror... because everything you do reflects your...