The Marketing Mirror Podcast

Most marketing problems are actually organizational problems in disguise. In this episode, I am sitting down with marketing and communications strategist Jenna Van Dusen. We are having the uncomfortable conversations that most people only whisper about in private - the ones where we grow the most. We are giving away the core insights right here so you know exactly what to expect: The Request Depar...

Community isn’t a tactic. It isn’t a quarterly push. And it definitely isn’t a campaign. In this conversation with Tara Crymble , we unpack why so much local marketing feels distant - and what it actually looks like to participate in a community instead of perform for one. We hear “support local” all the time. But here’s the harder question - are businesses supporting their communities back? We ta...

Ever wonder why so much marketing feels exhausting, overwhelming, or manipulative - even when it technically “works”? Curious what’s actually happening in the brain when people are overloaded, stressed, and constantly marketed to? In this episode of the Marketing Mirror Podcast, I sit down with neuroscience-trained marketer Chantaille Ash to explore how the human brain really makes decisions, how...

Why Multipotentiality Might Be the Superpower Your Marketing Team Is Missing Guest: Neel Singh, Co-Founder of Tropoly What if your greatest marketing asset isn’t a specialist - but someone who’s done a little bit of everything? This episode is a powerful reminder that curiosity, adaptability, and the ability to wear multiple hats might be exactly what your team needs right now. I sat down with Nee...

🎧 The LinkedIn Mindset Shift: From Résumés to Real Relationships With Max Murphy, Founder of Duppy Digital I used to think LinkedIn was just a brag board. Another place to post accomplishments and call it connection. But then something shifted. This episode is for anyone who’s looked at LinkedIn and thought: "What am I even doing here?" "How do I start?" "How do I show up...

What Makes a Marketing Agency Worth Trusting? A Candid Conversation with Jordan West I’ve been wanting to have this conversation for a long time. Jordan West is someone I’ve known of for years - and recently reconnected with through LinkedIn. He’s worn many hats but is currently the CEO of Social Commerce Club , the founder of UpGrowth Commerce, host of the Secrets to Scaling podcast, and someone...

Reclaiming Creativity: How Optimism Can Save Your Marketing Team With guest: Tiana Langedyk, Digital Marketing Specialist at Okanagan College Let’s be honest - marketing teams are tired. Creative energy is getting drained. And in a world that pushes for “faster, cheaper, more,” optimism feels like a luxury. But what if optimism isn’t fluff ? What if it’s the exact tool we need to protect creativit...

AI is everywhere. It’s powerful. It’s efficient.  But is it changing your brand’s voice? Be honest: when was the last time you read a brand’s post and thought, 💭  “Wow. That actually speaks to me.” Can’t remember?  You’re not alone. 🔹 Here’s the hard truth: AI-generated content is EVERYWHERE. And while AI is an  incredible  tool,  brands are falling into the trap of outsourcing their voice to ma...

AI, Content, and the Listening Gap – Why Most Marketing Falls Flat (And How to Fix It) You’re putting out content. Running ads. Maybe even using AI to crank out posts at scale. But engagement?  Crickets. 🔥 Here’s the truth : It’s NOT your content. It’s NOT the algorithm. And you don’t need to post more or dump more money into ads. The real issue?  You’ve skipped the most important step in marketi...

In this episode, we're diving headfirst into a question that's buzzing through the minds of countless small and medium-sized business owners: Who holds the keys to navigating the wild world of social media chaos? If you're like many SMB owners, you're swamped with tasks and juggling multiple responsibilities. Social media education, discovery or monitoring might not be high on your...

Join us on the Marketing Mirror Podcast for an eye-opening episode as we delve into the invaluable lessons our failures teach us. In the fast-paced world of social media marketing, mistakes are inevitable – but they're also the catalyst for growth. Discover how analyzing past blunders can fuel your strategies to new heights. From embracing negative feedback to leveraging analytics and staying...

Join us as we dive deep into the dynamic world of "Pitching and Collaboration" in this captivating episode. Ever wondered what makes social media collaborations truly effective? It's all about creating shared value for everyone involved, including your audience. Discover how collaborations can open doors to new perspectives and content, amplifying your reach in ways you never imagine...

It's easy to forget that the "social" in "social media" isn't just a buzzword – it's the essence of the platform. Too often, SMBs overlook the power of being genuinely social. But fret not, as we're here to remind you of the magic that happens when you embrace authentic interactions. From tackling the time crunch of responding to comments and messages to sparkin...

Welcome to the Marketing Mirror Podcast!  Ever wondered why some die-hard fans ink their favourite brand's logo onto their skin?  Join us as we explore the fascinating world of brand loyalty through the lens of tattoos. From Harley Davidson to Nike, discover why customers feel such a profound connection to certain brands that they're willing to permanently mark themselves. We'll delve...

Feeling like your social media needs a total makeover before you hit post?  Spoiler alert: your audience doesn't want perfect, they want YOU!  This episode flips the script on perfectionism in marketing, showing how embracing your “authentic self” can actually build trust and connection. We're talking authenticity, vulnerability, and why imperfection is actually your secret weapon . Learn...

Ever wonder what impression your Brand leaves on your target audience or your existing audience? How everything you are doing, saying, creating and sharing leaves them feeling? What about the actions of your employees and how that represents your Brand? In this episode of The Marketing Mirror Podcast, we dive deep into what your Brand is saying about you (intentionally or not!) . We talk about int...

In this episode of the Marketing Mirror Podcast, we dive deep into the world of storytelling, what it is and how to use it in your social media marketing efforts. Join us as we unravel the secrets behind crafting compelling narratives that resonate with your audience and drive unparalleled engagement. Whether you're a seasoned marketer or just starting, this episode is your guide to transformi...

In this episode of the Marketing Mirror Podcast, we explore the hidden magic of listening, transforming it from a passive act into an active force that drives engagement, fosters connection, and builds a community that resonates with your brand. True listening goes beyond hearing words; it's about discerning the unspoken, deciphering the underlying messages in their actions, and empathizing wi...