The Marketing Minute with EDGE Marketing

When someone is thinking about hiring you, they don’t start by calling. They Google you. They check your website. And most of the time, they check your LinkedIn. If they find nothing, or what they do find feels generic, they may hesitate to want to do business with you. They’ll ask themselves: “Can I trust this person?” In this episode of the Marketing Minute Podcast, host Peter DeWit sits down wi...

You’ve already invested in the hardest part of marketing: getting people to raise their hands. Past clients, quote requests, and warm inquiries are a goldmine sitting in your CRM or an old spreadsheet… and most businesses never use it. In this episode of the Marketing Minute Podcast, we break down a simple, non-salesy way to reactivate old contacts and turn them back into real conversations withou...

Someone visits your website, checks you out… and leaves. No call. No quote request. Does that mean they weren’t a good lead? Not necessarily. They just might not be ready to buy today. In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Mark DeWit (EasyLeads CRM’s Success Manager) to break down how to capture and follow up with “not-yet-ready” website visitors so you c...

You already know your business needs video. But between worrying about quality, not having the right gear, and not knowing what to even make, most business owners never actually hit record. In this episode of the Marketing Minute Podcast, host Mark DeWit sits down with Stuart Reece—photographer, videographer, and longtime EDGE collaborator—to give you the practical advice you need to finally get s...

AI is turning online marketing on its head. Customers are starting to search differently: less Googling, more asking ChatGPT, Gemini, Perplexity, and AI Overviews for recommendations and answers. In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with EDGE’s SEO expert Haytham Mahir to break down what’s happening and what small businesses should do next. What you’ll learn...

If you’ve ever caught yourself thinking “Do I even need a website anymore?”, you’re not alone. In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Jason Neil, EDGE’s web developer, to break down what a website actually needs to do today—beyond “looking nice.” A modern website is your main online foundation; it’s the place your ads, social media, Google Business Profile...

In this episode of the Marketing Minute Podcast, Peter DeWit sits down with our graphic designer, Peter Luong, to unpack what branding really means and why consistency is the secret behind professional‑looking businesses that stand out and earn trust. Too many small businesses think branding ends with a logo file. But mismatched colours, DIY designs, and off‑brand visuals quietly cost you credibil...

Advertising online doesn’t have to drain your budget—or your patience. In this episode of the EDGE Marketing Minute Podcast, Peter DeWit sits down with Robert Van Ginkel, Project Manager and Digital Marketing Strategist, to break down what really works with Google Ads, Facebook Ads, and PPC campaigns. Too many businesses waste money on ads that don’t convert. In this conversation, we uncover how t...

Creating consistent, high-quality content can feel nearly impossible when you’re running a small business—but AI is solving the “blank page syndrome”. In this episode of the Marketing Minute Podcast, we unpack the real-world ways artificial intelligence is reshaping how businesses create blogs, social posts, and digital marketing content. We’re cutting through the hype to show you exactly how to u...

Struggling to get customer reviews? You're not alone. In this episode of Marketing Minute Podcast, we reveal the exact system one business used to get dozens of Google reviews and transform their online reputation. Join host Peter Dewit, from EDGE Marketing & Design, and special guest Kurtis Hewson, from Jigsaw Learning, as they dive deep into the practical strategies behind getting more...

Are you spending money on your website, social media posts, and Google ads but have no idea if any of it actually works? You're not alone. In this episode of Marketing Minute, we’re tackling the overwhelming world of measuring your marketing and reporting. You’ll discover how to cut through the confusion of different platforms’ numbers and focus on the metrics that truly matter to your busine...

Small business owners are jumping straight into Facebook posts, email campaigns, and Google ads without any real strategy behind their efforts. If you’re guilty of doing this, you're essentially throwing marketing spaghetti at the wall and hoping something sticks. This approach is expensive, exhausting, and rarely effective. In this episode of the Marketing Minute podcast, we are exploring wh...

Are robots going to take your job? Can AI handle your marketing on its own? It might feel like AI is everywhere, but most info is for tech experts. Where’s the advice for regular small business owners? After this Marketing Minute Podcast episode, you’ll come away with practical ways AI can help your business. See it as an opportunity, not a threat. We’ll give you simple tips you can use right away...