The Marketing Mentor Podcast

Getting publicity can help you gain exposure to your prospects and it's a great way to enhance your other marketing efforts.  Ilise gives some tips on getting publicity for your business in today's tip.

Today, Ilise and Coleen talk about a common roadblock to cold calling.  The discuss the question:  Do you need to have something ready to send before you start cold calling?  Listen in to this short tip to find out. 

Things went slightly awry for Colleen this week because of life's surprises, (but she still managed to attend two formal events, a breakfast meeting, and business related socializing.)  She's paid attention to this week's lessons to move onward and upward.

Today's cold calling tidbit answers the question: Should you leave a voice mail message? Listen in to find out...

When it comes to taking the next step in marketing, Colleen realizes that a common pitfall is the idea that you'll never totally be ready. Accordingly, you might as well just get going!  If you're never quite ready, then what does it matter?  Marketing yourself is a work in progress.  What's the next step that you're not quite "ready" for?  Colleen says, just do it.  Listen in for a few ideas on t...

Today Ilise checks in with Jennifer Neal from K9 Design.  Has Jennifer's marketing efforts gotten her results this quarter?  Listen in to find out.

Colleen is really moving now.  And she's offering a different perspective on marketing this week-- Star Wars Marketing.  With her unique ability to keep marketing interesting, Colleen has certainly launched her efforts into a new realm this week.

Welcome to Week 13! Start Up followers will turn their newly launched website into promotional materials, Veteran's will use their newly re-launched website to inspire a press release. In this audio clip, Ilise talks about valuable resources that can help you get PR for business, whether you're a Start Up or a Veteran. Check it out...

Every small business owner gets their inspiration and support from somewhere, and in this week's post, Colleen shares where she gets hers from... The systems she has in place to keep herself productive and accountable... The people who keep her on track.  Like she says, a good support system really keeps you moving in the right direction. 

Are you hiding behind email?  Ilise talks about how picking up the phone this week has made a difference in her business, and how it can make a difference in yours. Listen in to see why...

Giving herself permission  to put the Grow your Business Marketing Plan + Calendar on hold, Colleen immerses herself in the South by Southwest Conferences this week-- and realizes that conferences are marketing too.  Here's what she found out.

This week, it's time to finish your marketing smart website.  Also in today's podcast, Ilise answers a question from a client: "We are behind in our research calls because we have been making lots and lots of calls to past and present clients trying to drum up business that way, but so far they are all feeling too poor to invest at this time. How do you stay upbeat when faced with so much rejectio...

This week, Colleen struggles to keep up her lofty goals for 2009 and finds herself slipping.  She realizes that the way things are going, it's impossible to maintain all of her committments. The good news is, she finds a solution... She finds ways to be more productive while spending less time doing work. Sounds good, right?  Listen in to see how Colleen's insight can help you be more productive. ...

How can you make sure your website is marketing smart?  How can you be more like Google?  And how can you use Facebook to better launch your website.  Listen to today's audio clip to find out. Ilise has also come up with a Marketing Smart website checklist to help you.  If you'd like a copy, email ilise@marketing-mentor.com with the subject "Marketing Smart Checklist."

This week, Colleen talks about the work in progress that is her website.  She also discusses the difficulties of being the (self-proclaimed) world's worst self-promoter.  She talks about testimonials-- Are they the  plague of the earth, or a useful marketing tool?  Listen to this entertaining episode to see how humor helps get her through, and allows her to make further progress in her marketing j...

Welcome to March! We've been spending a lot of time on our web presence.  Today, Ilise talks about how to get the most useful feedback on your site.  Who should you ask?  What should you ask?  Listen in to find out...

Goals, goals, goals!  Ilise gets personal and talks about her goals and how she's doing with them.  Listen in to find out. How far have you come towards your monthly goal for February?  The good news is, March is just around the corner-- a new month, a new chance to pinpoint a goal and work towards it.   

She's a self-proclaimed militant fanatic-maniac when it comes to newsletters.  This week, Colleen is rocking and rolling-- getting her newsletter archives in order and completing other web marketing tasks.  How are you doing with your marketing efforts?

We're into week 8 and making some serious progress!  Great job!  This week, it's time to wrap up your online presence.  Listen in for some guidance and inspiration.

Ah, the age old question... Blog or newsletter-- which one should you have for your business?  Ilise discusses the pro's and con's, and helps you decide what's right for you.

Following the Grow Your Business Marketing Plan + Calendar has inspired Colleen to get some longstanding goals checked off her list.  She's pulled together her " hire me " page, created a landing page for acting related sites, and created a contact form page!  Looks like the marketing calendar sparked some excellent progress!

Welcome to week 7! Do your clients ever ask for more information about exactly what you do?  A case study is the perfect way to tell them.  Here is the format that Bending Design uses for their case studies -Project, challenge, solution, results, testimonial from the client.  Check it out!

Want to see what a good links page looks like?  Check them out here!  Ilise talks about each page, and tells us why they're excellent.  If you're working on a resource page-- these are sure to help. Karen Zapp, Fundraising Copywriter: www.pkscribe.com Joan Damico, Integrated Marcom Copywriter: www.jdamico.net Ann Gallops, Feng Shui Expert: www.theorganizedlife.net Bob Bly, B2B Copywriter: www.bly....

Want to demonstrate your expertise and help people at the same time? Then it's time to make a resource page on your website! This week, Colleen talks about sharing information wisely via her resource page, and rounding up her past newsletters into one place.

Do you have a website?  If not, it's time to get started on making one.  If you do, it's time to refresh your content and develop a resource or links page. This week, Ilise talks about how to develop a resource page or links page that supports your positioning.