The Marketing Mentor Podcast

This week, Colleen takes to the road!  She learns how she's grown, and also  where there's still room to do so.  She calls the week of traveling "wildly illuminating."  Listen to find out why...

This week's sound advice is the first 10 minutes of the workshop Ilise gave for creative freelancers at the recent HOW Conference in Austin. It starts with her perspective on what's happening now in the economy (and why it's the best time for freelancers to build a business), followed by the myths and realities of being a successful freelancer, including why getting word of mouth isn't such a good...

Colleen makes personal marketing history this week!  She calls week 29 the week when everything finally came together. She's really beginning to notice that doing her marketing consistently could make a real difference both in how she felt and how things actually worked.  Listen for more...

Type-A personality?  This week Colleen offers a new perspective on business, and demonstrates how she's growing and changing.

Welcome to week 27!  This week, Ilise talks to Jonathan Cleveland of Cleveland Design.  He recently got a project from a travel company with no travel experience by submitting a few designs!  But is it spec work?  Listen in for Ilise's interview with Jonathan.

At the halfway point in the year, Colleen takes a moment to reflect.  She shares what she's learned about marketing by doing it every day for the past 6 months.  Listen in...

Today is the first day of 3rd quarter. We are half way through the year, the perfect time to look back and look forward to realistically assess what we've done and what we need to be improve. Listen in for Ilise's second quarter results.

This week was all about support for Colleen, both learning the difference it made for her personally, and realizing what a difference it would make if she applied some of the lessons to her own business and her marketing in particular.  Listen in!

When Ilise was in Boston last week, she had dinner with longtime client Jonathan Cleveland. He told her a great story about how he got a project for a travel company without any history of travel related work.  Check it out here!

Watch out for Colleen, she's really building stamina now. In addition to its cumulative positive effect on your business and cashflow, this week, Colleen benefits from the stamina of doing her marketing chores regularly.    

How can you really set yourself apart from the competition?  In this week's sound advice tip, Ilise will share what is making people stand out and getting them jobs.

Ilise has been on a cold calling roll this week.  Listen in to hear her strategy.

Now that we're about halfway through the year, Colleen takes a look at the question of how to measure all this marketing and networking.  How is it converting into dollars? How do you decide how much time to put in, and when (and how) do you decide whether it's working or not?  Let's take a look...

This week, Colleen shares her renewed appreciation of the Grow Your Business Marketing Plan & Calendar, and the art of planning in general.  Here's why...

Everyone's asking: what markets are growing (or declining the least)?  An article in the New York Times gives some insight to one market that might still be going strong, and could be relevant for your business. Check it out.

As Colleen got back in the saddle, she had a great, productive, FUN week of work and marketing. To discover the "why" behind it, she takes some time to reflect.  Listen in!

Hope you had a good Memorial Day weekend-- and now it's back to work!  Listen in to get some inspriration from Ilise.

Blind spots and struggles.  We all have them.  And this week, Colleen  realizes that by sharing openly with people, you can get some great help seeing where your own blind spots are, and advice on how to get out of them.

Welcome to Week 20! How is the marketing plan + calendar working for you?  This week, Start Up Plan users should be cold calling, and Veterans should be crafting a newsletter (in addition to their continued calling).  Listen in for more...

Still recovering, Colleen talks about what she did accomplish this week (which would seem to be an impressive work load to anybody else!).  She also talks about why she's grateful for her marketing machine.  Do you have a marketing machine that has carried you through less productive times?

Even when she's sick in bed, Colleen still manages to see the bright side, providing 3 great tips to help anyone's self employment journey.  Check them out.

Welcome to May!  How was April for you... did you reach your April goal?  This month, it's time for Veterans to work on their "un-newsletter" and Start Up's to begin their research calling.  Listen in for details.

In this week's episode, Colleen discusses the cold, harsh realities of what happens when things go haywire. The truth is, we learn some of our best marketing and planning lessons when the road gets rocky. With her humor always in tact, she refers to the Odd Couple episode where Felix shows the group what happens when you A-S-S-U-M-E... Tune in to find out what Colleen learned this week... 

In the third audio cupcake, Ilise and Colleen talk about the realistic and unrealisitc expectations that go along with cold calling... none of which actually happen.  Listen in to find out if prospects ever really hang up on you.

A jam packed week of travel had Colleen thinking a lot about her marketing. Reinspired, she asks the question: Can marketing be a tool for changing the world?