The Marketing Meeting with Itir Eraslan

We explore LinkedIn features and strategies with the relentlessly helpful LinkedIn nerd, John Espirian. He also shares useful tips and types of content that works on the platform. John is a web content writer and a LinkedIn consultant. He helps B2B companies on their web content and he also helps thousands of individuals on LinkedIn through his posts, newsletters and his community Espresso+. He is...

On this episode, we explore the world of Content Marketing.  • How to build a content plan & calendar • Where and how do we start creating content? • What is the role of a content marketer?    • What kind of a copy should we write?    • And some email marketing tips My guest is Stewart Hillhouse, the head of content at Mutiny. Stewart writes about growth & content marketing also on LinkedIn and on...

Building your personal brand on social media. How we communicate ourselves, our jobs, experiences to the world makes our brand. With our personal brand, we establish an image, impression, and position. I am meeting with Ella Orr. Ella is the owner of Much More Social. She is an expert on social media and personal branding. She delivers 1-1 and group training as well as consultancy on how to create...

Why is brand data important? How can we decide which data are critical for us? How should we interpret the collected data & inform better marketing decisions? We discuss the topic with Clay Ostrom. Clay is a brand strategist. He is the founder of Map&Fire, a Los Angeles based brand and marketing consultancy. https://mapandfire.com/

What's the success formula of emerging-market multinationals? Our discussion is based on the award winning book 'The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands' Professor Ayşegül Özsomer Tunalı is one of the world's foremost thinkers on marketing and brand building. She has over 20 years of experience in research, consulting and teaching in the U...

Want to improve results from your ads? Looking for ad strategies you can implement today?  I interview Alexander Ferenczi, Founder & Chief Problem Solver of Advocaczi. Advocaczi is a digital advertising agency specialized in driving revenue via paid-media. We talk about paid social and explore techniques that you can use to increase conversions. Alexander is experienced in managing all stages of c...

With Zineb Layachi, we look back on 2021 and share our predictions for Marketing in 2022. Zineb is the founder of Raise the Runway and co-founder of PitchSLAP. She is an active player in the startup ecosystem as a marketing strategy consultant and mentor to early-stage startups. Recent picks & recommendations from the show: Book (Zineb): SuperFans by Pat Flynn Book (Itir): How Brands Grow by Byron...

Small and medium businesses (SMEs) are vulnerable to economic downturns. What actions they can take to navigate the crisis. What marketing strategies they can apply during these times. Professor Ayşegül Özsomer Tunalı is one of the world's foremost thinkers on marketing and brand building. She has over 20 years of experience in research, consulting and teaching in the US and Turkey. She has many p...

Markalar hangi araştırma yöntemlerini kullanmalı? Etnografik araştırma nedir? İnsan odaklı araştırma neden önemli? Algoritmalar insanı anlamaya yeter mi? Habitus Research kurucu ortağı Dr. Aybil Göker ile bu konuları değerlendiriyoruz.

We talk about website development and podcast processes with Jesus McDonald, the founder & CEO of JRM Web Marketing. JRM Web Marketing provides website solutions for B2B SaaS companies. Jesus is also the host of Mastering B2B Marketing Podcast. A few questions that we've explored on this episode are: When is it a good time for a B2B company to outsource web development? How does a winning website...

Bu bölüm konuğum Egemen Özcan. Egemen 20 senedir etkinlik yönetimi, deneyim tasarımı ve deneyim pazarlaması üzerine çalışıyor.  5 sene önce HeyMo ®️ The Experience Design Company şirketini kurdu ve şirketine  Omnicom Experiential Group & TBWA Group ortak oldu. Ekibiyle beraber hem yerli hem yabancı birçok etkinliği yönetiyor. Egemen ile konuştuğumuz konular: Pandemi ve dijitalleşme ile deneyim & e...

We explore brand creative processes and the importance of cultural connections with Balwant Ahira, founder of Studio Ahira. Balwant is a creative brand director with a special expertise in fashion, lifestyle and beauty. Early in his career, he worked with leading editors, artists, photographers, writers and fashion editors, at renowned national newspapers and magazines. He helped shape the identit...

Dijitalleşme ve pazarlamanın değişimi PR'ı nasıl etkiledi? Yeni dünyada kriz iletişimi yönetimi nasıl yapılmalı? PR nasıl ölçümlenebilir? Bir marka PR'a ne zaman başlamalı? Bu ilk ve heyecanlı bölümde değerli meslektaşım ve yakın arkadaşım Serhat Tunçay'ı ağırlıyorum. Serhat çok uzun yıllardır PR ve Pazarlama İletişimi sektöründe çalışıyor. 12 sene önce ise kendi kurduğı Labrand PR şirketiyle yerl...

The Marketing Meeting podcast combines interviews with marketing and business experts, together with the latest news, tools and strategies to improve your marketing knowledge. Just like the real life marketing meetings, we talk about everything related to marketing & brand management; from brand strategy to customer journey, advertising, PR, events, content marketing, social media, and performance...