The Marketing Meeting with Itir Eraslan

In this episode, Itır talks to Irit Levi, founder of Day by Day, about how marketers can optimize software selection and automation. Irit introduces the "Three Ps"—Purpose, Process, and People—framework for choosing software and stresses the need for automation to follow defined processes. They discuss ethical email list building, choosing email marketing platforms, and the importance of maintaini...

Harvard professor Iavor Bojinov joins the show to discuss how businesses should experiment to learn how AI can best support their efforts. The conversation also touches on how AI models are developed, the importance of trust, and the fundamental shift in marketers' roles in the AI era. Iavor is an Assistant Professor of Business Administration and the Richard Hodgson Fellow at Harvard Business Sch...

In this episode, Reid Robinson, Lead AI Product Manager at Zapier and self-proclaimed "student of social media," discusses the impact of AI and automation on marketing. He explores how AI can help us personalize customer communication, repurpose content, and streamline internal processes. You'll learn about the importance of providing context to AI models to drive more valuable outputs—and what ca...

In this thought-provoking episode, Itır Eraslan interviews Jason Fulton, an old friend and colleague and expert in consumer insights. They delve into the significance of qualitative research, emphasizing empathy, human-centric strategies, and storytelling in understanding consumer behavior. Fulton shares experiences from his agency, This Memento, discussing innovative approaches to marketing and i...

Nemanja Zivkovic, founder of Funky Marketing , joins the podcast to discuss trends and best practices in B2B marketing, what it means to be a fractional CMO, why a relationship-based approach is the way to win, and how he leverages AI tools for success in his business. Nemanja is a B2B tech and SaaS growth strategist and the founder of Funky Marketing, a strategic marketing company that uses resea...

Today's guest is Cathy McPhillips, Chief Growth Officer at Marketing AI Institute, and she's passionate about sharing how AI can power today's marketing efforts. We discuss the role of AI in marketing, particularly in the context of Cathy's work at Marketing AI Institute; where AI will have the most impact on marketing in the next few years; and why Cleveland is the place to be when it comes to AI...

Liza Adams of GrowthPath Partners joins the podcast to talk about applied AI—moving beyond tactical uses and applying AI to improve efficiency, derive data-driven strategic insights, and personalize customer experiences. Liza shares the differences between generative AI and applied AI, what she teaches at her applied AI workshops, and how applied AI can help enhance go-to-market and strategic mark...

In an era when AI tools are being used to create better content every day, how a creative can stay relevant and grow? We discuss how branding has evolved (for better or worse!), as well as techniques and habits to unlock creativity, Radim's book writing process, and practical tips for new writers. Radim Malinic is a creative director, designer and bestselling author. Living and working in South We...

In this episode of our AI series, we discuss the future of marketing, the evolution of the marketer's role with AI, and the challenges and limitations of AI that marketers should keep in mind. How will AI tools be used to generate and optimize marketing content? Will we still need human creativity? how can we build trust with consumers regarding the use of AI in their marketing experiences? Christ...

We discuss the future of marketing teams in the age of AI, as well as the fate of privacy, trust, and the user journey in light of machine learning advances. Paul Meinshausen is the founder and CEO of Aampe, a marketing automation platform for mobile apps. Paul Meinshausen on LinkedIn: https://www.linkedin.com/in/paulmeinshausen/ If you have any questions about brands and marketing, connect with t...

In today's episode, we talk to Chris Hare about brand narrative—why it's a crucial part of strategy work, how it links to marketing, and how to build a narrative. Chris is the founder of The Storied Future, and he builds narratives that help CEOs advance their business strategies, elevate their executive brands, and transform their leadership. Chris Hare on LinkedIn: https://www.linkedin.com/in/ha...

This is the start of a special series on AI. Felix Oberholzer-Gee is sharing his thoughts on how AI will shift the way we do business and strategy. Felix Oberholzer-Gee is the Professor of Business Administration in the Strategy Unit at Harvard Business School. He is the author of the book 'Better Simpler Strategy' and the co-host of the podcast 'After Hours'. Felix Oberholzer-Gee on LinkedIn: htt...

What are the questions you should ask yourself before you go solo at work. Self-employment is a tempting career path, but it's not for everyone. Listen to this solo episode from Itir Eraslan if you are considering to start your own business. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn https://www.linkedin.com/in/itireraslan/

We discuss brand strategy methodologies with Steph Egger. Steph shares a step-by-step process he follows on strategy projects as well as some great examples of brand positioning. Steph is a brand strategist with a background in human sciences, linguistics, and communications. Follow Steph Egger on LinkedIn . If you have any questions about brands and marketing, connect with the host of this channe...

Brand strategist Massimo Giunco joins the show to ask the important question: can marketing save the world? What has changed in marketing over the years? How can brands and marketing teams be a catalyst for positive impact? Why do brands need to stop greenwashing?   Massimo worked for 25 years at Nike in various brand, marketing, and communications leadership roles. He is now helping other brands...

We discuss influencer marketing with Patrick Janelle, the founder of Untitled Secret, a New York City-based talent management and creative agency. Patrick Janelle is best known for his lifestyle-focused Instagram account, @aguynamedpatrick. He was recently named Chairman of the American Influencer Council, a not-for-profit trade association led by and for career creators. He has been recognized by...

We discuss omnichannel experience and B2B marketing with Gwen Lafage, VP of Brand and Content at one of the fastest growing tech companies in the world, Sinch. Gwen is a creative, global marketing leader who has dedicated her career to building strong brands around the world. She spent 10 years in advertising, working on the world's leading B2C brands, before focusing on B2B marketing for tech com...

We discuss how brands, strategy, differentiation, positioning is evolving in the new fast-paced era of marketing with brand expert Allen Adamson.  Allen Adamson is an expert in all disciplines of brand. He is the Co-Founder and Managing Partner of Metaforce, a marketing and brand consultancy. For the past several years, Allen has been an Adjunct Professor at New York University's Stern School of B...

We discuss the Creative Strategy Framework with Emmy Award-winning strategist Douglas Davis. He has a unique approach to bridging strategy, design, and execution.   Douglas Davis is the principal of the Davis Group LLC and the author of the book Creative Strategy and the Business of Design. He is the former Chair of the B.F.A. in Communication Design program at New York City College of Technology...

With Zineb Layachi, we look back on 2022 and share our predictions for Marketing in 2023. Zineb is the founder of Raise the Runway, co-founder of Mavens of Merch and PitchSLAP. She is an active player in the startup ecosystem as a marketing strategy consultant and mentor to early-stage startups. Follow Zineb on LinkedIn https://www.linkedin.com/in/zineblayachi/ If you have any questions about bran...

B2B tech copywriter James Laurain joins us for an educational and entertaining episode. We talked about his research process, AI copywriting, templates, short vs. long copy, dealing with ADHD as a copywriter, industry misconceptions, and suggestions for every marketer dealing with copy. Follow James on LinkedIn If you have any questions about brands and marketing, connect with the host of this cha...

Sara Lattanzio joins to discuss all things B2B marketing, including the differences between B2B and B2C marketing, how startups can build a marketing plan, mistakes many B2B brands make, and much more. Sara is the Senior Marketing Manager at Adnovum, a software development company. She has several years of international experience in B2B Marketing (Services & SaaS) and sales. Get in touch with Sar...

We talk about Twitter Fundamentals with award-winning Twitter expert Samantha Kelly. Samantha is the founder of the Women's Inspire Network and the program director at Wedo. She is known as the Tweeting Goddess. She's also the author of the book The Tweeting Goddess' Little Book Of Twitter Magic: How to shine, spread your message and build authentic relationships online . Get in touch with Samanth...

We explore Amazon marketing with Elan Amir. Elan is the founder of EPA marketing. He is an Amazon consultant. With his team, he helps brands scale their businesses through Amazon and e-commerce. Topics we've discussed: • How to stand out as a brand in the platform • Mistakes that brands do • Type of products or categories that sell better on Amazon • Hacks that are harmful for brands  • Some tacti...

We talk about TikTok ads with Sven Muchow.  Sven is the founder of Muchow Marketing. He helps e-commerce businesses scale with TikTok, Facebook and Google Ads. Some of the topics that we cover: • ROAS & deciding on the budget • Choosing the goal • Selecting audience • Designing the ad • Creators If you have any question about TikTok ads, contact/follow Sven: •         LinkedIn •         TikTok If...