The Marketing Medic

In this episode of The Marketing Medic Podcast , Anthony Clarke breaks down three restaurant headlines and the marketing lessons operators can apply immediately. 1) Starbucks: Why licensed locations (airports, hospitals, etc.) can create inconsistent customer experiences, and how Starbucks is using a new performance system to evaluate, rank, and improve stores to create a more consistent brand exp...

In this solo episode , Anthony Clarke shares an update on where the podcast is headed,adding a new layer of restaurant news , broken down through a digital marketing lens , so operators can pull real lessons from what’s happening in the industry. He also talks about potentially adjusting the show name so it better matches what the podcast is becoming. Then we jump into three headlines: AI in resta...

On this episode of The Marketing Medic Podcast , Anthony Clarke sits down with Cassidy Jones , Founder & CEO of LOL Burger Bar in Atlanta, to break down how she built a brand designed for scale before having dozens of locations. Cassidy shares her path from project management and a hookah lounge concept to buying a burger spot, pivoting the entire brand for scalability , and creating a marketi...

On this episode of The Marketing Medic Podcast , Anthony Clark sits down with Chris Minadakis , founder of DaVinci Gelato Miami , to unpack how a Greek-born, New York–hustle background turned into one of Lincoln Road’s most eye-catching dessert experiences. Chris shares why he built DaVinci around in-house made gelato and a mission that started at home: finding a frozen treat his family could enjo...

In this guest episode of The Marketing Medic Podcast , Anthony Clark sits down with Zach Buccolo , the owner of Ital Bowls in Stuart, FL, to break down what it really takes to build a lifestyle brand with staying power. Zach shares how “Ital” (inspired by island + reggae culture) became the foundation of his clean-food mission, why he chose a food truck as the lowest-investment path, and how consi...

In this Q&A episode of The Marketing Medic , Anthony Clarke answers three real questions restaurant owners are asking right now: how to market your restaurant when you don’t have time to be on social media every day, whether you should prioritize new customer acquisition or reactivating existing guests , and what to do this month if you want more traffic fast . Anthony breaks down practical wa...

In this Q&A episode of The Marketing Medic , Anthony Clarke breaks down what’s working right now for restaurant marketing on social media: whether you should post polished “pro” content or raw iPhone videos, how often to post without worrying about “burnout,” and what to fix first when your marketing feels all over the place. You’ll learn why the algorithm rewards content quality (not follower...

Restaurant owners wrote in with real marketing problems. Low engagement, slow days, influencer confusion, and unclear results. In this episode, Anthony breaks down what’s actually working right now, what’s a waste of time, and how to market with intention instead of guesswork.

On this episode of The Marketing Medic Podcast , we sit down with Eddie Esteves , Founder of Don Eddie’s Kitchen a Latin-Cuban concept in Delray Beach. Eddie shares his journey from Miami to Manhattan to the Bahamas , decades of restaurant leadership, and what finally pushed him to launch his own business—starting as a food truck in March 2025 . In this conversation, we cover: How living in Puerto...

Welcome to our first ever Q&A episode! Anthony is answering restaurant marketing questions with insight, strategy and guidance. Be sure to send your questions in to be featured on the next Q&A episode. Peace, blessings, cheers!

In this episode of The Marketing Medic , Anthony Clarke sits down with the founder of Lit Miami Sandwiches and Arepas , Tomas Iglesias one of the hottest new food trucks turning heads and taste buds in South Florida.

In this episode of The Marketing Medic , host Anthony Clarke sits down with Jorge Llapur , co-founder of Cuban Guys , to unpack the bold leap from corporate leadership to carving out a legacy in South Florida’s fast-casual food scene. Jorge opens up about: Walking away from a stable corporate career to build something of his own The mindset shift required to go from managing systems to starting fr...

Anthony Clarke’s journey started with $15 flyer gigs and a front-row seat to his parents’ work ethic. That foundation shaped how he thinks, works, and serves. And today, he leads an award-winning agency helping restaurants grow through smart, relentless marketing. In this episode, he shares how he found his calling, why "unlimited" value is non-negotiable, and the lessons he learned the...

In this episode of The Marketing Medic, host Anthony Clarke sits down with Flower, the powerhouse behind Shangul’s a Jamaican restaurant and juice bar that's been serving the Margate, FL community for nearly a decade. Flower shares how she went from creative design school to carving out a unique space in South Florida’s Caribbean food scene offering not just traditional Jamaican meals, but als...

In this inspiring episode of the Marketing Medic Podcast , host Anthony Clark sits down with Tia Doster, founder and CEO of Juice Defined, Opa-Locka’s first and only full-service cold-pressed juice bar. What started as a personal wellness journey to combat preeclampsia and kidney failure became a thriving business grounded in purpose, resilience, and community.

In this inspiring episode of The Marketing Medic, host Anthony Clark sits down with Anna, co-founder of Dora’s Bakery & Bistro—Miami’s only 100% gluten-free bakery. Named after her husband’s grandmother who unknowingly pioneered gluten-free baking out of necessity, Dora’s is more than a bakery, it’s a mission-driven brand built from love, legacy, and health awareness. Anna shares how she trans...

In this delicious episode of The Marketing Medic, Anthony sits down with Monika, the visionary behind Trattoria Di Vakis, a handcrafted pasta concept born from pure passion and culinary heritage. Monica shares how she turned a weekend hobby into a thriving artisan pasta brand inside the Yellow Green Farmers Market in Hollywood, Florida. Learn how her Dominican roots, a love for fresh ingredients,...

In this flavorful episode of The Marketing Medic, host Anthony Clarke sits down with Richard Charleston, Managing Director of A'Lu Mexican Cuisine in Boynton Beach, Florida. Richard shares his unexpected journey from his Midwestern roots and California upbringing to creating one of South Florida’s most intentional and authentic Mexican restaurants. Discover how a love for family dinners, a str...

In this flavorful episode of The Marketing Medic , host Anthony Clarke sits down with Danny Omari, Co-owner of Happeas Mediterranean Grill, a vibrant, fast-casual concept bringing fresh, health-forward Mediterranean cuisine to South Florida. Danny shares the journey from early brand experiments to launching their flagship location built with intention, family energy, and a love for real food. From...

In this episode of The Marketing Medic, we sit down with Nicole Lopez, founder of Mama Chea Café — a 100% premium vegan specialty café, juice bar, market, and commissary kitchen that’s redefining conscious living in South Florida. Nicole opens up about walking away from her 9–5 during the height of the pandemic to follow a calling rooted in wellness, culture, and community. She shares the challeng...

In this high-energy episode of The Marketing Medic , host Anthony Clarke reconnects with longtime friends and powerhouse entrepreneurs Kevin Hadden and Steven Dacres the duo behind the booming Shisha Lounge brand in South Florida.     The visionary/integrator dynamic that powers their partnership How they built a day-party culture that reflects their evolving audience Overcoming a major licensing...

In this heartfelt episode of The Marketing Medic , we sit down with Estefania Salazar , the inspiring owner of Caprichos Mexicanos a vibrant dessert café bringing the bold flavors and traditions of Mexico to South Florida. Estefania opens up about her upbringing, the roots of her entrepreneurial spirit, and the personal challenges she’s faced along the way. From heartbreaking losses to moments of...

In this powerful and emotional episode of The Marketing Medic, host Anthony Clarke sits down with Greg George, co-owner and CEO of the Peach Cobbler Factory. From selling notepads in the 4th grade to battling a 45-year addiction and becoming a national franchising leader, Greg shares his raw, unfiltered journey of redemption, resilience, and reinvention. He opens up about the turning point that sa...

In this episode of The Marketing Medic , we sit down with Pai Dayan , owner and CEO of Dr. Juice Cafe and Everest Wellness , to uncover the secrets behind building two thriving health-focused brands. Pai shares how Dr. Juice Cafe has remained a staple in the community for over a decade, the lessons learned from balancing entrepreneurship with family life, and how his passion for wellness has led t...

In this episode of The Marketing Medic , we sit down with Buddy Sherman , co-owner of Fort Lauderdale’s oldest raw bar — a beloved institution with deep roots and an even deeper history. Buddy started working at the bar in the 1970s as a young Busboy and never left. Over the decades, he climbed the ranks, weathered industry storms, and eventually earned his place as one of the owners. Now, with ov...