The Marketing Madmen

Join Nick Constantino on Marketing Madmen as he and Josh Nelson , CEO of Nelson Elder Care Law, slice through the complexities of elder law in Atlanta. Discover the genuine care and smart strategies that set Nelson Elder Care Law apart in a bustling market. Key Takeaways: Elder law is more than contracts;  it’s about understanding and navigating the fine print of life. Josh Nelson offers a unique...

Moira sits down with guest Cesar Wurm, VP of Commercial Premium Brands at IHG Hotels. Moira and Cesar share a heartfelt conversation about rebirth and rebranding, both professionally and personally, and how adversity often brings opportunity. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/listener for privacy information.

Join the Marketing Mad Men as they delve into the transformative world of branding with Brett Player of Play Agency. Discover the art of efficacious design, the emotional power of packaging, and the future of sustainability in marketing. Tune in for a session that blends the artistry of design with the precision of marketing analytics, and learn how to tell your brand’s story in a way that resonat...

In this episode, Nick Constantino interviews Cassius Butts, an entrepreneur, business leader, and educator. Cassius shares insights from his diverse upbringing and experiences, emphasizing the importance of embracing different perspectives and the "grind and grit" required for entrepreneurship. The conversation explores how their backgrounds influenced their career paths, with one speaker initiall...

This episode features a meaningful discussion with Scott Johnson , the founder of  The Warrior Alliance , about the organization’s efforts to support veterans. The hosts,  Nick Constantino  and  Ed Kennedy , facilitated a conversation that shed light on the challenges veterans face when transitioning to civilian life and the common misconceptions about them. Scott shared his personal journey and t...

In this episode Nick and Trip take questions from listeners.  We cover budgets, the different marketing channels, full-proof strategies, and what NOT to do.  To submit questions for a future episode email madmen@xtra1063.com! patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/listener for privacy information.

Introduction & Personal Journeys: Nick Constantino hosts a vibrant episode of “Marketing Mad Men” with guest Freddy Carmichael, VP of Corporate Affairs for Georgia Power. Carmichael shares his background in radio and his path in the energy sector, including his time as an NCAA golfer and his transition from basketball to golf. Marketing Insights: Plant Vogtle:  Carmichael discusses the marketi...

Summary:  The marketing industry is undergoing significant transformations, with shorter tenures for CMOs and an influx of new agencies. Daniel Weiner, featured on “Marketing Mad,” has established himself as a vital link between marketing executives and agencies. The discussion covers the industry’s evolution, the critical role of relationships, and the challenges in a saturated market. Key points...

Unless you have been living under a rock you have undoubtabley felt the buzz around AI how it is going to revolutionize the world…. But also steal your jobs and eventually rise up against its carbon-based creators like Skynet.  I am not sure if all that is true, but I am sure that it is a powerful tool to help marketers plan, create, and publish content while removing redundant tasks.  I am sure o...

In this episode we talk with Jay Sarkar of Ryobi about the state of the power tool industry, what it is like to have an exclusive distribution deal with Home Depot, and how battery tech now allows us to power an entire tailgate without fuel!  patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/listener for privacy information.

The Marketing MadMen is officially moving from 3pm to 4pm every Saturday on XTRA 1063 ATLANTA . In this episode we speak with James Gilman , president of Perimeter Office Products . We talk about the #business boom in #Atlanta , how the #officeproducts industry has adapted to the #WFH and Hybrid model, and just what it takes to market and sell something as un-sexy (but essential) as office supplie...

In this episode, Moira is joined by fellow Modo Modo Agency Creative Team Member, Kirk Wells. They talk about getting into a creative career, the curse of the White Bull, Edward Tufte and what it means to “raise no chicken.” patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/listener for privacy information.

In Part 2 of our series on The Masters, Trip and Nick recap the tournament, how it fits in the overall sports world, and how to use sports and the LIFESTYLE that surrounds in your marketing! patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/listener for privacy information.

In this special episode, Nick interviews Jaron Solomon of Solomon Brothers Jewelers on the way to and from Augusta for (Nick’s First Time at!) The Masters.  They talk about what makes the tournament “A tradition like no other”, what to expect from the new Hospitality of Map and Flag, and why the jewelry industry and the gold lifestyle align so well. patreon.com/TheMarketingMadMen: https://www.nick...

It’s old home week for Moira as she catches up with former Modoer Jennifer Close, Marketing Director for LexisNexis Risk Solutions. Listen in as they talk about building a career, both agency and client-side. They cover product marketing, the surprising value of being a generalist, and cultivating mentor relationships and professional networks. patreon.com/TheMarketingMadMen: https://www.nick-cons...

In this episode We speak with Naki Nakama and Stephanie Nelson who are responsible for the events and customer experience of Pullman Yards.  We talk about the history of the venue, the wide variety of events that fill it on a weekly basis, and what to expect from 420 Fest making its debut at the venue this year. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/l...

We talk to Shane Quillin who left a corporate gig in supply chains to start his own cookie company.  What did he learn?  It’s all about the fat content in the butter, and it might take you a couple of dozen iterations before you get the PERFECT chocolate cookie. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/listener for privacy information.

This is a special episode covering the Intersect Watch Show in Atlanta!  The micro-brand trend in watches is growing quickly and it was great to be in a room with some of the biggest players, new and old! patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/listener for privacy information.

Julie Stewart's story of overcoming cancer, the pandemic, and yes... a building fire caused by Spontaneous Combustion, is one for the ages.  It is a also a story about entrepreneurship, resilience, perseverance, and the power of community. Guest: Julie Miller Stewart owner of Utopia Foot & Shoulder Massage patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/lis...

Current estimates indicate that close to 15 % of the general population have symptoms associated with sensory processing challenges.  Kulture City has been at the forefront of  creating accessibility and inclusion for people with sensory needs and Dan Vasquenza is leading that charge for Atlanta. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/listener for priv...

The world's of advertising and PR intersect often, and they should.... they are both parts of marketing!  In this episode we talk with Chad and Caren of Caren West PR about managing expectations, the thrill and exhaustion of working in entertainment, and advice for young professionals looking to get into PR.  patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/list...

Explore the wide-ranging world of corporate marketing with host Moira Vetter and Jo Ann Herold, member of the Fast Company Executive Board and former CMO of Honeybaked Ham. Uncover what it takes to maintain your own happiness and sense of self in a corporate landscape, plus the must-know “Ps of marketing” for a new generation — all from a best-selling author and Georgia State University executive...

By 2026, youth sports will be a $76 B illion dollar industry.  In this episode we talk with Greg Barckhoff, EVP of Partnerships for Lake Point Sports, about leveraging partnerships to help operate one of the largest youth athletic facilities in the Nation.  We also talk about the past, present, and future of the industry and what it's like to watch parents take the games more seriously than the ch...

In this episode Nick and Trip take questions from listeners.  We cover bugets, the different marketing channels, full-proff strategies, and what NOT to do.  To submit questions for a future episode email madmen@xtra1063.com! patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/listener for privacy information.

Nick and Trip talk with Chad Clarke and Drew King, executives with the Atlanta Braves Sponsorship Team.  We talk about the history of the team, the recent successes, and how sponsorship sales have evolved over the past decade. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/listener for privacy information.