The Marketing Madmen

Moira sits down with Jason Anthoine, a seasoned consultant and communications leader in workplace culture and employee engagement. They dive into the complexities of change management and why understanding employees—the people that are your brand—is as important as relationships with customers. Tune in for a thought-provoking conversation on driving positive change through meaningful e...

Join Nick Constantino on Marketing MadMen as he interviews Brian McGowan, President and CEO of Centennial Yards. Discover how this $6 billion, 50-acre mixed-use development will transform downtown Atlanta. Learn about Brian's journey from working with Barack Obama and Arnold Schwarzenegger to leading this monumental project, and explore the impact of Centennial Yards on Atlanta's future. Key Takea...

Join Nick Constantino on The Marketing MadMen as he sits down with Lauren Andrews, the dynamic founder of EVSO. Lauren's impressive journey from her roots in family business ownership to creating her own event solutions company offers invaluable insights. From learning client hospitality at the Ritz Carlton to mastering the art of high-stakes event management, Lauren shares her experiences with ho...

In this episode of Marketing MadMen, Nick Constantino and Trip Jobe speak with Dr. Denish Shah from Georgia State University about the evolution of marketing education. Dr.  Shah discusses the shift from creative-focused marketing to data-driven and technology-driven strategies, the importance of social media, and the need for responsible marketing. The conversation highlights the value of continu...

Moira Vetter catches up with Ishita Nagpal, a marketing PhD program participant at Georgia State University and an active networker. Ishita shares the story of her journey from a post-secondary education in India all the way to Atlanta, Georgia thanks to the example and active mentorship of Dr. Denish Shah. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/listen...

In this episode of Marketing MadMen, Nick Constantino and Chef Arnaldo Castillo of Tio Lucho's explore Peruvian cuisine. Chef Castillo highlights common misconceptions about Peruvian food, sharing his journey from starting in the restaurant industry at age 15 to creating the La Chingana pop-up during quarantine, and ultimately opening Tio Lucho's. They discuss the Atlanta pop-up scene and the impo...

In this episode of Marketing MadMen, Nick Constantino sits down with Tom DiGregorio, the founder of Aquaguard, to explore successful marketing strategies and the importance of brand building. They discuss the urgency of addressing water damage, the complexities of foundation repair, and the critical differences between damp proofing and waterproofing. Tom shares his experiences transitioning from ...

In this episode Nick is joined by Amanda Sypherd from the American Bible Society. They discuss the Hero Squad program, which provides military families with age-appropriate Bibles and activities to help children cope with the unique challenges they face. The conversation covers the mental health benefits of religious communities, the enduring relevance of the Bible, and personal stories of faith a...

Join us as we dive into the world of premium ready-to-drink cocktails with James Urycki, the mastermind behind Wolf and Spirit Cocktail Company. Discover how they blend culinary arts and science to create luxurious, shelf-stable cocktails that elevate classic recipes. Learn about their journey, the challenges they face in the competitive market, and their vision for the future. https://www.nick-co...

In this episode, meet Fintech & SaaS Marketing Executive Jennifer Lemming. Hear about taking a principled approach to marketing and how a disciplined alignment of strategy with core values benefits organizations as well as product integrity. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/listener for privacy information.

Join Nick Constantino on the MarketingMad Men as he interviews Greg Spencer, owner of Toccoa House Properties. Greg shares his journey from a master’s degree in planning to building a successful mountain retreat in Blue Ridge, GA. Learn about his hands-on approach to home inspections, the challenges he faced, and his philosophy of patience and passion in property development. Discover how personal...

Join hosts Nick Constantine and Trip Jobe as they dive into the vibrant world of food and wine with Jaamy Zarnegar, founder of Kitty Dare, and Chef Giuseppe Esposito. Discover the rich diversity of Mediterranean cuisine and the unique dining experience offered at Kitty Dare. Key Takeaways The diversity within Mediterranean cuisine, from Greek to Moroccan influences. Jaamy Zarnegar’s extensive expe...

Join the Marketing Mad Men as they dive into the entrepreneurial journey of Jed Strange, founder of Gather Grills. Discover how a pandemic hobby turned into a thriving business, the challenges of raising investment, and the strategic marketing plans that are setting Gather Grills apart in a crowded market. https://www.nick-constantino.com/from-fire-pits-to-gather-grills/ Key Takeaways: Origin Stor...

Dive into the compelling conversation between marketing experts Nick Constantino and Heather Heydet as they explore the transformative power of strategic marketing. From aligning company culture with business objectives to understanding the pivotal role of value over price, this discussion unveils the essential components for scaling a business and fostering a growth mindset. Discover how transpar...

This episode of “Marketing Madman” delves into the relationship between food quality and capitalism, the importance of education in making healthy food choices, and the benefits of traditional cooking methods. Chef Boyan shares his personal journey and insights into the food industry, advocating for organic, scratch-cooked meals. Key Takeaways: Capitalism’s focus on profit can negatively impact fo...

Dive into the dynamic world of the NFL with former NFL player Brian Finneran.  Discover how the league has transformed into a marketing juggernaut, the role of video games like Madden NFL in fan engagement, and the potential for international expansion. Gain personal insights from Finneran’s career and the impact of sports on community and business. https://www.nick-constantino.com/nfls-marketing-...

Dive into the dynamic world of golf and entrepreneurship with PGA golfer Jamie Arnold on the Marketing Madmen podcast. The crew explores Jamie’s journey from the corporate world to founding Golf House Academy, the impact of golf’s evolution on business, and practical tips for both the boardroom and the fairway. Key Takeaways: Transitioning from corporate life to entrepreneurship can lead to fulfil...

The show features a comprehensive discussion on the state of the marketing industry with Brooke MacClean from MarketWake. The conversation covered the emergence of intermediaries in agency-CEO relationships, the need for a balance between creativity and data analytics, and the challenges of short-term contracts and industry fragmentation. The importance of building strong client relationships and...

Dive into the dynamic world of marketing with Jeff Jenkins, as he shares his journey from biochemistry to CMO, his international marketing experiences, and the innovative strategies at Taco Bell and Carters. Explore the evolving role of CMOs, the impact of AI on marketing, and the importance of brand adaptability across generations. Key Takeaways: The role of CMOs is evolving, with a renewed focus...

Description: Join us with guest Todd Brown, Vice President, Marketing Strategy & Enablement at Fiserv. We talk about the journey to being your full self and how that honesty can translate to success in business and in life. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/listener for privacy information.

Title:  “Inside Hospitality: Cesar Wurm’s Journey to IHG’s Premium Brands” Description:  Join us as we dive into the dynamic world of hospitality with Cesar Wurm, VP of Commercial Premium Brands at IHG. Discover Cesar’s unique path from a rooms division intern to a marketing maestro, the evolution of IHG’s premium brands, and the innovative strategies behind their loyalty program revamp. Tune in f...

- Google algorithm leak revealed over 600 pages of code, providing insights into how website rankings are determined - Link building has diminished in importance, with Google now emphasizing content quality and freshness - Businesses should focus on creating unique, relevant, engaging content that provides value to users - User engagement metrics like bounce rate and session duration signal websit...

Description:  Join the Marketing Madmen, Nick Constantino and Trip Jobe, as they dive into the intoxicating world of wine marketing with Beth Nowak and Michael Smith from Copper Cane Wines. Discover the blend of tradition and innovation that makes Joe Wagner’s wines a hit and learn how the hospitality industry is adapting to the evolving tastes and expectations of today’s consumers. Key Takeaways:...

Dive into the dynamic world of pickleball and the entrepreneurial spirit of Michael Gottfried, founder of PCKL, in our latest podcast episode. Discover the strategies that transformed a passion for manufacturing into a thriving sports equipment brand, and explore the marketing insights that are shaping the future of this rapidly growing sport. Key Takeaways: Pickleball’s explosive growth is creati...

Join host Moira Vetter and guest Zakia "Kia" Holland, VP Brand Marketing of Sony Pictures Television. They discuss how Kia's path led her to the exciting world of entertainment marketing, the importance of taking time to reflect, and focusing on the things that matter.   patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/ See omnystudio.com/listener for privacy information.