The Marketing Insider: A Claritas Podcast

In this 25-minute episode of The Marketing Insider , we welcome Heather Roestamadji , Senior Director of Growth Strategy at Claritas, for a deep dive into what modern campaign measurement should really look like. Heather explains why clicks alone don’t tell the full story, how attribution and incrementality uncover true campaign impact, and how audience-level insights can drive smarter media plann...

The U.S. market is changing faster than most brands realize and The 2025 Hispanic Market Report from Claritas reveals just how pivotal the Hispanic consumer has become. For this episode we welcome Ron Cohen , SVP of Practice Leadership at Claritas to discuss the insights behind the numbers and explore the broader story of cultural and economic transformation shaping America. You’ll hear about the...

In this episode of The Marketing Insider | A Claritas Podcast , we bring together two perspectives on the power of data partnerships and consumer identification by way of modern segmentation. First, Claritas’ own Steve Mehnert shares how segmentation, analytics, and geospatial insights empower organizations to better understand and connect with their audiences. Then, Joel Nadelman , Chief Growth O...

On this episode of The Marketing Insider | A Claritas Podcast, we welcomed Claritas VP of Channel Partners, Steve Mehnert , and the CEO and Founder of Segment Ninja , Jim Kalogerakos for a conversation focused on the competitive retail landscape. In an age where your business literally can't afford to market to the wrong customers, these two share how to focus your time and energy on finding, targ...

Designed specifically for the technology and telecommunications industry, ConneXions® Premier is the latest innovation in audience segmentation, delivering unparalleled precision in identifying and targeting your best technology customers. This next-generation system provides deeper insights into consumer behavior, helping marketers refine their outreach strategies for maximum impact.   Claritas V...

Broadcast attribution helps marketers determine which tactics within broadcast media are contributing to sales or conversions. This unique to market offering is the only measurement solution that can provide this level of insight across these channels. Join Claritas' VP of Partner Success, Caleb Mansfield, and Audacy's SVP of Advertising and Audience Products, Kevin Greenwald, as they discuss meas...

As the year comes to a close, it's the perfect opportunity to reflect on where your marketing soared in 2024, and where it could be improved for a positive 2025 performance. This month on The Marketing Insider | A Claritas Podcast , we sit down with the VP of Marketing and PR at Claritas, Cort Irish , as he shares marketing best practices based on our experience working with hundreds of clients an...

Finding new and improved ways to understand and reach your target audiences is one of the highest priorities for marketers today. That's why we've expanded our ongoing partnership with MRI Simmons to be able to offer four of their datasets through the lens of our industry-leading segmentation. Join Claritas VP of Identify Products, Catherine Spisszak, as she talks more about the Claritas Premium P...

To coincide with Claritas' annual U.S. Hispanic Market Report, we sat down with Ron Cohen, SVP of Practice Leadership at Claritas, and one of the masterminds behind this nearly 40-page treasure trove of data surrounding one of the fastest-growing population segments in the U.S. Listen to this short and sweet, 15-minute episode of The Marketing Insider | A Claritas Podcast, to learn about the poten...

One of the best and worst things about the digital ecosystem is the wealth of data available. The flow of information can lead to personalized browsing experiences, but it can also attract nefarious entities who mishandle or abuse what they’re freely able to access. How can companies uncover data usually reserved for walled gardens, while also keeping their customers' privacy up front and center?...

Digital audio advertising revenue is expected to grow to over $7B this year and account for more than 40% of all audio ad revenue, according to eMarketer. Those aren't numbers you want to leave on the table for your competitors to enjoy, so if you're looking for new media channels to add to your marketing mix, or looking for ways to justify an increase in budget for digital audio advertising, you'...

Despite some kids already back in school, we're still in the middle of the summer, which means it's the height of the travel season. Even after summer ends, people will be booking or preparing for their holiday travel to take them away from their homes in just another couple of months. In fact, last year, AAA predicted there to be 115 million U.S. travelers over the holidays.   On this episode of...

The streaming industry doesn't grow due to new subscribers. That's a thing of the past. Today, it grows when churn is stemmed and when share is stolen. More importantly, growth comes when streaming platforms understand the value and opportunity each individual subscriber offers. On this episode of The Marketing Insider | A Claritas Podcast, the EVP of Global Media and Entertainment at Magid, Mike...

AI goes beyond data crunching – it delivers hyper-personalized experiences. Every message, every channel, every touchpoint is laser-focused in real-time to ignite engagement and boost ROI. It’s a symphony of personalization, where data dances with intelligence to deliver experiences so relevant, they feel tailor-made for each individual. On this episode of The Marketing Insider | A Claritas Podcas...

Claritas VP of Partner Success, Caleb Mansfield , joins The Marketing Insider | A Claritas Podcast for the first time to share what's new, what's evolved, and what's upcoming in the world of digital marketing. He covers some of the hottest channels for ROAS (return on ad spend), including podcast, digital audio, and broadcast media.    Listen to the 25-minute episode to hear Caleb answer questions...

This month on the podcast, we're joined by two repeat guests - Al Gadbut , CTO at Claritas, and Ben Isaacson , Principal at In-House Privacy , an on-demand privacy counsel and consulting firm. The two joined us for an extra long discussion - 40 minutes! - on how the consumer privacy landscape has evolved since our last podcast on the subject, and what marketers can expect in the future. Listen to...

This month on The Marketing Insider | A Claritas Podcast we're joined by the VP of Data Science, Sarah Anderson , to discuss that very topic - Data Science. It's one where, if you're not immersed in that world, may seem overwhelming or very technical, but Sarah has a way of breaking it down so it's easily digestible for marketers of all levels of knowledge.  Listen to the 20(ish) minute episode to...

We're back after a short hiatus and are excited to welcome Claritas VP of Strategic Consulting, Omry Ravid to  join us and discuss analytics and consulting, including why now is the best time to start conversations with a strategic consulting team if you want to ensure a strong kickoff of your 2024 marketing strategy.     Listen to the episode to hear Omry talk about: What a strategic consulting t...

If the episode title seems familiar, it's because this episode is a continuation of the one we released a week prior. Guest Don Carli , President and co-founder of Nima Hunter, Inc. had so much to talk about when it came to the topics of audiences, activation, and acquisition that we couldn't limit the conversation to just one podcast. In case you missed it, we're diving into a little bit of who a...

This month we welcome guest Don Carli , President and co-founder of Nima Hunter, Inc.  to talk audiences, activation, and acquisition. What do these three themes mean to marketers? It's a little bit of who are your best customers and prospects? What does it take to pique their interests and shuffle them down the marketing funnel from awareness to consideration? And how do you convert them to payin...

Take a look at the calendar. Can you believe we are already midway through May? Q1 flew by and now we're headed into the busy summer season. This month on The Marketing Insider | A Claritas Podcast we welcome Claritas SVP of Email Products, Quinn Jalli to join us. He answers some of the biggest questions marketers have about making sure brand messages stand out, the metrics that truly matter, and...

One of the most popular topics on the podcast has been anything and everything related to podcast and digital audio advertising, and for good reason. A few years ago, the ad revenue forecasts for podcast advertising were estimated to pass the $1B mark in 2023, but that actually happened in 2021. What used to be an industry dominated by startup and direct-to-consumer advertisements has finally caug...

Welcome to the 2023 season of The Marketing Insider | A Claritas Podcast ! For our first episode of the year, we welcome two experts in the world of privacy: Claritas CTO, Al Gadbut , and the CEO and Founder of BlueSky Privacy , Teresa Troester-Falk . Together, they share the details on the new consumer privacy legislations that go into effect this year and what that means for marketers, how the c...

As we close the chapter on the book of 2022, marketers across the country are in a state of planning and evaluation. What campaigns performed above expectation? Which ones underperformed? Were you able to truly understand the impact of your marketing efforts, with accurate measurement solutions?  In our final episode of our 2022 season, podcast favorite Omer Jilani joins us to talk about the advan...

Claritas just released its annual U.S. Hispanic Market Report and in this 34-page compilation of data on the fastest-growing consumer market in the country, we cover everything from population growth to cultural demographics, consumer spending, technology behaviors, banking, and insurance behaviors. To help us understand the opportunity for marketers across industries, we welcome back repeat guest...