The Marketing Gateway

Let's take a road trip and learn more about outdoor advertising and billboards, one of the most reliable strategies for getting eyeballs from everyday people... but also one of the least-used among many types of products, brands and organizations! Sean in St. Louis makes the case for why outdoor advertising is useful... and how to do it right! NOTE: No motorists were harmed in the collection of th...

Ever wondered why it's called "Black Friday"? Let's find out in today's episode! SOURCE: https://www.visualthesaurus.com/cm/wordroutes/the-origins-of-black-friday/ ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of  https://www.researchplan.com/ ) and featuring guests from the St. Louis area and beyond. Every...

From a family day, to a shopping day, and now back to a family day! Let's talk about the shift in the meaning of Thanksgiving in today's episode! ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of  https://www.researchplan.com/ ) and featuring guests from the St. Louis area and beyond. Every week, Sean shares...

Ever wondered what makes Coca-Cola so irresistible? Dive into the secrets behind the world’s favorite drink with us! Coca-Cola has thrived not just on its recipe but on clever marketing. It’s a product people want, not need! ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of  https://www.researchplan.com/ ) a...

Misinformation isn't always malicious. Sometimes you're just that, misinformed! Today's episode is all about Dr. Herta Herzog and how we are giving her her rightful spot in the history of insights research! Links to what was mentioned in the episode: https://www.academia.edu/5878704/The_Founding_Mothers_of_Communication_Research_Toward_A_History_of_a_Gendered_Assemblage?auto=download&auto_down...

How important is art in marketing? How is marketing evolving? And how is technology evolving the marketing landscape?   Find out this and more in my interview with Wes Morgan!   Adventures in Advertising Wes invested the first 15 years of his career fine-tuning skills as a marketer in full-service advertising agency environments in New York, Los Angeles, Raleigh (NC), Miami and St. Louis. Brand as...

Our trilogy of episodes concludes with the lessons Sony learned from the disastrous launch of the PlayStation 3 allowing them to find huge success with the PlayStation 4... ...and Microsoft failing to learn the same lessons from the botched launch of the Xbox One, leading to a situation today where the once-valuable Xbox brand is now permanently tarnished while the PlayStation brand is still ridin...

Ever wondered how the Xbox 360 became a gaming powerhouse? It all started with a bold marketing strategy that shifted the gaming landscape! Find out how Microsoft turned what many would consider a massive loss on the original Xbox into a monumental win with the Xbox 360! What’s your take on the evolution of gaming consoles? ---------------------------------------- The Marketing Gateway is a weekly...

Did you know that Microsoft once tried to compete with the iPod? In this week's episode, we dive into the story of the Zune and what went wrong for Microsoft. The key takeaway? Just throwing money at a product doesn’t guarantee success. Understanding your audience is everything! ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J....

What lead Jolene to the MBA program at SIUE, and what big idea did her group have for Little Debbie? Find out this, and more, in part 2 of our interview! Jolene Sherman is a longtime digital advertising and media leader who’s passionate about helping businesses grow smarter. With nearly two decades of experience across media sales, ad-tech, and business development, she now serves as Senior Direct...

How does someone with an Elementary Education degree pivot into marketing? What was marketing like at the beginning of the internet age? Let's find out in today's interview with Jolene Sherman! Contact information: Jolene Sherman https://www.linkedin.com/in/jolene-sherman/   The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of  The Research & Plan...

Southwest Airlines used to be one of the most beloved airlines in North America and one of the poster children of business school case studies. But recently, they've been under the control of an activist investor hedge fund and have been forced to become like every other airline... a move customers hate and that is ruining their brand. Why did Southwest make these decisions, and what should they d...

How do you find time for you passion projects? What is the best way to look for advice? How different is marketing in real life versus the classroom? Today we are concluding our chat with Vu Violet Do! CONTACT INFORMATION: Vu Violet Do https://www.linkedin.com/in/vudosgvn/   The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of  The Research & Plan...

Have you ever wondered how a company or brand decides if it's going to keep a product on the shelves, sell it off to another company or put a lot of marketing dollars into making sure it's a success? Wonder no more! The logic is all explained by the Growth-Share Matrix, aka the Boston Consulting Group Matrix or BCG Matrix. And it's a really useful tool that you can use for just about any context (...

How different is marketing from the corporate side versus the agency side? How does your language affect everyone’s understanding? Today we are getting to hear from someone who has been on both sides of the research!   From marketing beginnings all the way in Vietnam, to expanding her horizons here in the Greater St. Louis area. This week, we are interviewing Vu Violet Do, one of the best Insights...

The Ansoff Matrix is one of the golden oldies of marketing and management strategy, and if you're not familiar with it, you should be! And even if you are, it's always a good idea to brush up on the fundamentals! The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of The Research & Planning Group, Inc. ) and featuring guests from the St. Louis area...

There are many frameworks for defining what is conventionally known as the "marketing mix," and if you thought it was just 4 P's - Product, Price, Promotion and Place - you're going to learn a lot from this overview of some of the alternatives, like the 7 (or 8) P's, the 4 C's, the 5 C's, the 7 T's, the 5 A's... and more! Be sure to read Philip Kotler's 2024 piece "The Past, Present and Future of...

Are you ready to learn more from one of the seasoned pros? Do you want to know why it's important to have professional moderators run focus groups? Why is it important to talk to your customers? What can St. Louis marketers do to boost their profile? And how can aspiring marketers position themselves for success? We're kicking off our interview series with this interview with Lisa Richter, an expe...

Have you watched KPOP Demon Hunters yet? It's not only the biggest streaming movie of the year, but the biggest movie in the history of streaming, with a huge cultural impact to match it! But nobody thought this film was going to be as big as it's become, and Netlfix and Sony Pictures Animation were as caught off guard as anyone. Were they asleep at the wheel... or is this just part of what happen...

Are you ready to learn from one of the seasoned pros? Have you ever wondered what phytoplankton are, or how research can be controversial, or how the St. Louis Cardinals can learn a thing or two from the LA Dodgers about engaging fans? We're kicking off our interview series with this interview with Lisa Richter, an experienced marketing researcher who's full of interesting insights to share! In fa...

Are you a good listener? You need to be if you want to be successful at marketing! And Sean takes some time in this solo episode to talk about why listening is one of a marketer's most important skills and how everyone can be better at it. The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of The Research & Planning Group, Inc. ) and featuring gues...