The Marketing for the Uninhibited Podcast

This episode is the first in a 3 part series where I sit down with my accountant and CPA, Theresa Rubino of Rubino Tax . In today's episode, Theresa defines the business structure options (sole proprietorship, LLC, S Corp and C corp), how to pick the best one for you, and some do's and don'ts at each level. A huge thank you to Theresa Rubino for answering all of our business structure selection qu...

Woohoo! We made it to October and to the last quarter of the year. You have to choices: 1. Finish on a high note or 2. Throw in the towel early No judgement. You decide. If you're ready to finish on a high note then let's get to work! Grab your pen and paper because we're analyzing, evaluating, resetting and creating a plan for the final three months of the year. ***** If you're ready to take cont...

We build regular rest days into our workout schedules and personal lives, but what about building them into our marketing plan as well? If you find yourself feeling burnt out lately, overwhelmed or making more mistakes than usual, then this episode is for you! Join me as I talk about the importance of rest day and for a collective pause with a short breathing exercise at the end. ***** If you're r...

Do you feel like you're more concerned about stepping on other people's toes than with your own emotions? What if it's okay to step on emotional toes ESPECIALLY as you navigate running a new business? This theme of other people's emotions has been coming up a lot lately in client meetings so, in this episode, I'm going to help you figure out why other people's emotions are of such concern to you,...

Consistency is key to a successful marketing plan because being consistent is how we build TRUST with our target audience. So, what does it mean to be consistent in your business? It means that every single part of your business is working together in harmony and that requires you to be crystal clear on the who, what and why driving your biz. Tune into this episode to learn about consistency and h...

Business owners thinking they need "authentic marketing" is one of the most popular reasons clients seek me out and today, I'm going to define what Authentic Marketing really means and how you can achieve it. At the end of the day, as an entrepreneur, you're just one human being trying to make a connection with another human being and you can't fully do that without first understanding who you are...

Do you have business boundaries? Do you stick to your business boundaries? Business boundaries help us to communicate what is ok and what is not ok in our businesses. By clearly communicating our business boundaries, we can set expectations with clients, mitigate conflict, and strengthen the trust in our business relationships. Tune in for a brief explanation exercise to help you set and stick to...

Stop right there! Have you listened to Ep. 57: Defining Your Customer's Journey? You'll want to start there so you have a better understanding of the steps your customer takes in your business. Today, I have a few little exercises for you to help you define the structure that you'll use to build organic and authentic client relationships. Once you understand how relationships are built (like any o...

Client follow-up is one of the most common questions I get asked so today, I'm finally answering that question! I'm also sharing tips for how to build a basic sales process so you can take the guess work out of your client follow-ups. I also ask you the very important question, "who do you want to work with?" You control who you work with and who you attract to your business. ***** If you're ready...

Running a business and executing a marketing plan are hard enough without additional opinions and advice from the peanut gallery. In today's episode, I discuss how I got to a place of being able to say, "thank you for your opinion" and simply moving on when I get into these situations. Having a core list of people that I reach out to for business advice has saved me from time wasted trying to sift...

When you have a question about how to do something, is your first instinct to sit down and figure it out or to reach out to someone else to do it for you?   Here's a tip, other people's marketing plans won't work for your business because they're not specific enough. While they may help you figure out some marketing basics, nothing will move your business along faster like a customized marketing p...

Celebrating is an important part of every marketing plan! Having a plan and sticking to it means achieving your goals. It means doing the things you said you were going to do. That's why celebrating is an important part of the plan. It's the time where you get to pause, acknowledge, and honor all the work you've put in, how far you've come, and what you're capable of. Pour yourself a glass of bubb...

The marketing actions you take in your business should be working together to lead your customers on a path to working with you, just like little breadcrumbs, each step getting them closer to your final destination (paying you). Today, I walk you through how to define and map out a seven step customer journey. YOU are in charge of your relationship with your customers so make sure the path you're...

In this episode, I discuss a few different options for turning your hobby into a business. I also share a big learning experience that I went through and why I'm an advocate for trademarking your name and log.   We discuss naming your business and the research involved in that, incorporating your business, the difference between trademark vs. copyright vs. patent AND who to call for help when you...

If you struggle with tracking your numbers, aren't sure what your gross monthly income is or even how to figure it out, or how much your spending each month, then this episode is for you! In this episode, I explain why we need to track our numbers and walk you through how to set-up a basic tracking tool that you can use monthly, quarterly, and annually.    Book a free marketing coaching consultati...

Kids are transitioning back to school/elearning and working parents and teachers are trying to manage yet another scheduling change (thanks 2020!). Today's episode is all about understanding that WE CHOOSE HOW WE SPEND OUR TIME and that our worth is not tied to the number of hours worked. Tune in for the 4 step exercise that will have re-evaluating how you spend your time, streamlining your activi...

This Goals Exercise is the 6th installment in our Build a One Page Marketing Plan.    Be sure to go back and check out the 5 previous episodes so you're fully prepared to discuss your short term and long term goals during today's episode.    For full show notes or to schedule a free 30 minute Coffee Chat, visit marketinguninhibited.com or find me on social media @marketinguninhibited

The fifth episode in our Build a One Page Marketing Plan series is all about building a content strategy that works for you and gets you in front of your target audience.    The two most important things to keep in mind as you create your own content strategy are to 1. Deliver Value and 2. Be Consistent   For full show notes or to schedule a free 30 minute Coffee Chat, visit marketinguninhibited.c...

I don't know about you, but we have really missed being able to go to the library lately, especially as a kid-friendly activity during the summer months. That's why Krista Danis, Events and Program Coordinator at the Aurora Public Library, joins me to give us an update on the library's summer activities. Krista specializes in planning and development of library-wide events, coordinating programs f...

In this episode, we'll answer one of the most challenging questions you'll face while building your business: whose problems are you solving? Often times when it comes to narrowing down your target audience, there's this fear of missing out in the back of your mind. You don't want to say no because: you need the money, you want the experience, you want a full schedule...the list goes on. But what...

Today we're diving into one of my FAVORITE exercises to do with clients. Before you begin, if you haven't already listened to the Mission and Vision episodes, please go back and do so now before you begin this one. Brand pillars are three to four words/characteristics/emotions that you can use to describe your brand - at all times. For example, Marketing for the Uninhibited is marketing that is SI...

How can you plan for the future if you don't know what you want your future to look like? Grab your journal, clear some time on your calendar and let's get started! In this episode, I'm discussing vision statements, dreams, and future self - the importance of them, setting aside time for them, and some other ideas that will get your mind thinking ahead in your business and in your personal life. T...

In this episode, I'm discussing mission statements: What are they? How do you create one? And why is it important? This is the first episode in a 7 part series where I'll be walking you through exercises that I do with my clients and in group workshops to build a simple one page marketing plan that you can use as a roadmap for your business (and decision making). If you don't have a marketing plan...

On this episode I'm joined by special guest Sharris Wilson-Salazar. Sharris is a Creative Recruiter at Vitamin T and the owner and event planner at Canvas Wedding and Event Design in Chicago, Illinois. She joins me on this episode to discuss diversity and inclusion: what each word means, ways to incorporate more diversity and inclusion in our marketing, and the personal work we can do as business...

Often times clients come to me with what they think are "marketing problems." In reality, a lot of the problems they're having are just decisions that need to be made in their business. In this episode I talk about decision fatigue, getting stuck in indecision, and my process for confidently making decisions that are right for you and your business. Learn more at marketinguninhibited.com or on soc...