Profound

The Marketing Engineer

Business EN ↓ 4 episodes

The show for marketers who build. Marketing Engineers pair creativity with systems thinking. They have a marketer’s instincts and creativity with the technical ability to bring their ideas to life. They’re architects, agentic operators, and craftspeople with high taste. Hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before. From Profound, the company building the workbench for the Marketing Engineer. New episodes every two weeks.

Author

Profound

Episodes

Building 90 AI Agents Inside a $2B ARR Marketing Team | Holly Chen, Samsara 09.07.2026 24:27

Samsara is one of the most advanced examples of AI adoption inside the marketing team of a large public company. Holly Chen, VP of Growth Marketing, shares the marketing team’s approach. A big part of their success came from a deliberate three-phase rollout that moved the marketing organization from a leadership mandate to company-wide enablement and, ultimately, sustained momentum. The whole appr...

Why Figma is Winning in the Age of AI Search with Reema Batta 24.06.2026 28:36

Figma is shipping products at a pace most marketing teams can barely track. Reema Batta, VP of Growth Marketing, is the person responsible for making sure they can actually keep up. Part of how they do it: a context layer. Every product Figma launches now comes with structured positioning, messaging, and value props that channel teams can reference directly, without a meeting or Slack chain. The c...

Inside the AI Marketing OS Running Wispr Flow's Growth Team with Matt Swulinski 10.06.2026 42:38

Until recently, Matt was the only person running all of Wispr Flow’s marketing execution solo. Meta and Google Ads, newsletter sponsorships, landing pages… it was all on him, and the company was growing fast. Handling everything manually became impossible. But instead of hiring, Matt decided to build. The result? An agent-powered marketing OS that now runs across a team of nearly 20. It handles 1...

Introducing: The Marketing Engineer 08.06.2026 1:02

Meet the marketer who builds. Marketing Engineers pair creativity with systems thinking, combining a marketer's instincts with technical ability to bring ideas to life. They're architects, agentic operators, and craftspeople with high taste. In the episodes ahead, you'll hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and...