The Marketing Couch

In this episode of The Marketing Couch, Jaydip Sikdar speaks with Archana Chopra, Vice President of Marketing at greytHR, a leading HRMS SaaS platform. The conversation focuses on revenue marketing in B2B, why modern marketing leaders must own revenue outcomes, and how buyer behavior matters more than traditional funnel metrics. Archana explains key differences between enterprise and startup marke...

Meet Naveen Malhotra, the Global Head of Marketing at EdgeVerve AI Next, an Infosys subsidiary pioneering AI and automation solutions. With over 30 years in sales, marketing, and product management across B2C and B2B sectors, he has shaped brands at Infosys, Mahindra, Eicher (Royal Enfield), Foton, and Satyam. A passionate leader driving enterprise transformation, Naveen champions continuous learn...

Ashwin is the CMO at Innovapptive, but his journey from business development to sales to marketing gives him a rare perspective on the entire customer lifecycle. Before Innovapptive, Ashwin spent nearly seven years at MoEngage, where he built its marketing function from scratch as the company grew from $4M to one of India's leading customer engagement platforms. In this conversation, Ashwin sh...

Meet Praval Singh, Head of Marketing at Zoho, who has spent 13 years building one of the most successful bootstrapped SaaS companies in the world. From managing a single product (Zoho Social) to now overseeing brand marketing, enterprise GTM, and customer advocacy across 55+ products, Praval has witnessed Zoho's remarkable journey from 6 million to 130 million users globally. In this episode o...

Meet Krishnan Chatterjee, Head of Marketing for Google Cloud India, who has spent over two decades spotting discontinuities and turning them into business breakthroughs. From launching Bristol Menthol on a bicycle in Jodhpur to building "Employees First, Customers Second" at HCL, and from creating GST solutions at SAP to now driving AI transformation at Google Cloud, Krishnan brings a un...

Paroma Sen joined Astera Labs as VP of Corporate Marketing in January 2024—just two months before the company's $2B IPO. Here's how she built a marketing organization from scratch during one of the most intense periods in a company's lifecycle, and what she learned about making "boring" industries cool again. We discuss:1. The "Tiramisu Strategy" for building market...

Meet Adithya Krishnaswamy, Director of Marketing at Everstage, who built a 15-person marketing team without any traditional marketing background. From processing sales commissions in Excel at Freshworks to leading marketing at a Series B startup, Adithya brings a RevOps lens to B2B marketing that challenges every conventional playbook. In this episode of The Marketing Couch, Adithya shares how Eve...

Meet Ranga Jagannath, Senior Director-Growth at Agora, who has spent over 9 years building markets from zero while defying every conventional career rule. From customer support roles to leading sales for a tech startup, Ranga brings a unique perspective on what actually drives sustainable professional growth—and why most people get career loyalty completely wrong. In this episode of The Marketing...

Meet Ayush Poddar, GTM strategist and founder, who has spent nearly a decade building and scaling go-to-market strategies across SaaS, marketplace, and services businesses. From launching 4 bootstrapped companies to now helping 150+ founders refine their GTM playbooks, Ayush brings a unique perspective on what actually moves the needle in AI-powered marketing. In this episode of The Marketing Couc...

Meet Atmaram Gunupudi, Global Head of Professional Services at ThoughtSpot and Research Fellow at the Indian School of Business, who has spent over 20 years turning customer success into a revenue engine. From scaling post-sales teams at Salesforce across global markets to driving 10x revenue growth at MoEngage, Atma has cracked the code on transforming customer success from a cost center into the...

The Marketing Couch: Episode 11Meet Ambi Parameswaran, Brand Strategist, CEO Coach, and former CEO of FCB Ulka, who has spent 40 years building legendary brands across India. From being one of the first IIT-IIM graduates to choose advertising in the 1970s to turning FCB Ulka into a top-three marketing communications group, Ambi brings an unmatched perspective on what actually builds lasting brands...

Meet Anshul Kaushesh, Head of Global Marketing at Ness Digital Engineering, who has spent 20 years leading B2B marketing across enterprise giants like IBM, Dell, and Tata Communications. From leading global product marketing at Tata Communications to now driving strategic account growth at Ness, Anshul brings a unique perspective on what actually moves the needle in enterprise marketing. In this e...

Meet Prakash Ramnath, Vice President of Global Marketing & Partnerships at Pando, who built and scaled the marketing engine to build a global brand, create a new product category, and drive 70% of the sales pipeline. From acquiring global multinationals as customers to achieving "visionary" positioning in Gartner's Magic Quadrant on their debut, Prakash has transformed how B2B Sa...

Meet Avinash Deepak, a business builder and growth strategist with over 30 years of B2B leadership experience. From managing $200M+ in enterprise business to transforming Airtel from a traditional telecom provider into a technology-focused B2B solutions company, Avinash has been on the receiving end of countless marketing campaigns—and knows exactly what works and what doesn't. In this episode...

Meet Rahul Koul, an entrepreneur and co-founder of Zensciences, a leading B2B Marketing agency. From a water cooler conversation to building India's largest marketing agency, Rahul Koul's entrepreneurial journey is a masterclass on Entrepreneurship and Marketing Strategy. In this episode of The Marketing Couch, Rahul shares how he and his co-founder built Zensciences from two people in 2015 to a 2...

New episode with Suryadeep Verma, Chief Marketing Officer at Comviva, a 25-year-old company serving telecom operators across 100+ countries with digital payment platforms and martech solutions. From navigating global B2B complexities to building marketing engines that span diverse emerging markets, this is the strategic playbook for enterprise marketing at scale. What you'll learn: 🔸 Why the...

New episode with Sairam Krishnan, Head of Marketing at Atomicwork, an agentic AI startup that raised $40M in Series A from Khosla Ventures, among other investors. From employee #8 at Freshworks to building his third zero-to-one marketing machine, this is the unfiltered playbook for startup marketing that actually works. What you'll learn: 🔸 Why your first marketing hire should be a content market...

Vinod Kumar is a seasoned B2B marketing leader with over 20 years of experience, currently serving as Head of Marketing at 24/7.ai, a global customer experience management company with 15,000 people across 10 countries. At 24/7, he oversees innovative programs like SAGE (Strategic Account Growth Engagement) and CAMP (Customer Advocacy Marketing Program), balancing creative marketing fundamentals w...

Join The Marketing Couch with Lakshmipathy Bhat, a seasoned advertising veteran and marketing communications leader at Robosoft Technologies, with a career spanning across iconic agencies like Trikaya Grey, HTA Direct, and FCB Ulka. Dive deep into the art, science, and evolution of advertising and B2B marketing from someone who's truly seen it all. In this insightful and nostalgic conversation...

Join The Marketing Couch with Sanjay Gopinath, a marketing leader with 25+ years of experience across IBM, Ernst & Young, and now heading marketing at MathWorks India. Discover powerful B2B marketing strategies and leadership insights from his journey. In this conversation, you'll learn: 1. Why B2B buying decisions are primarily emotional, not just rational - and how to leverage this psych...

In this inaugural episode of The Marketing Couch, I sit down with Ayushi Mona Singh, a full-stack marketer with over a decade of experience across retail, pharma, banking, venture capital, and logistics. Ayushi has worked with brands like Novartis, Future Group, Axis Bank, and most recently, Delhivery, where she led marketing efforts focused on SMBs. What sets Ayushi apart is her unique toolbox an...