The Marketing Corner with Shawn Campbell

In this video, Aaron, Wyatt, Shawn, and Lily discuss the importance of video in your online marketing strategy. In today's fast-paced digital landscape, the power of video cannot be overstated when it comes to enhancing a small business's digital marketing strategy. Video has transformed from a mere entertainment medium to a dynamic tool that holds immense potential for engaging audiences,...

In this episode, we discuss the importance of continuing your self-advancement (or education) as an entrepreneur or small business owner. One of the most effective ways to do so is to join others in your industry and compare notes on what works well and what doesn't. However, there are some obvious limitations to this strategy. What's something that you do to help you improve yourself and...

In this episode, we have a special guest, Gordy Siewert, local networking and sales extraordinaire as the three of us talk about what it takes to close the deal with potential clients. As a small business owner or entrepreneur, the importance of being a good networker and salesperson in your local market cannot be overstated. In today's competitive business landscape, the ability to effectivel...

It's been awhile since we've cut a podcast and we are back with a splash! Since the last episode, we've created our very own podcast studio at CS Design Studios and, boy, does it have ALL the bells and whistles. In this "alpha test" episode, Wyatt and I talk about some of the things that are affecting the world of marketing today, including our take on the hottest topic of th...

In this episode, we discuss the importance of knowing how much you need to set aside for your marketing budget each year, whether you've been in business many years or if you're a start-up. As a small business owner, it's crucial to know how to set a marketing budget. Many entrepreneurs focus solely on increasing sales, but without a clear budget, it's impossible to determine which marketing strat...

In this episode with special guests Christina Calderon and Ray Smith, they reveal their entrepreneurial "superpowers". Entrepreneurship is a journey that requires hard work, dedication, and passion. It is not just about coming up with an idea and implementing it. It's about the long-term vision, risk-taking, and willingness to embrace uncertainty. The journey of an entrepreneur starts with an idea...

In this episode, we have an amazing entrepreneur who has been in the game for 2+ decades, Colin Reilly, and one just starting his journey in Dante Smith, former linebacker for the University of Arizona football team! Topic of this show, the journey of the entrepreneur. Entrepreneurship is a journey that requires hard work, dedication, and passion. It is not just about coming up with an idea and im...

In this episode we talk about how AI has effected today's marketing strategy! Be sure to have your pen and paper handy because Wyatt Chambers from CS Design Studios sure does offer you a TON of good information that you can implement right now!    In today's fast-paced business world, it is essential for small business owners to stay on top of the latest marketing trends. Marketing trend...

This week we had a number of special guests, including Joe Zaragoza from Code 1 Maintenance.   During our discussion with Joe, we talked about the importance of mindset for entrepreneurs.  Entrepreneurship is a challenging journey that requires a lot of hard work, perseverance, and resilience. One of the most critical factors that determine an entrepreneur's success is their mindset...

Things get a little crazy with very Special Guests Bill Spurbeck and Andres Ruiz as we talk about their businesses and what makes or breaks an entrepreneur in today's world - all while losing three market segments and butchering names along the way.  The Marketing Corner is a weekly radio show featured on KVOI 1030 AM in Tucson, Arizona. Listen in every Sunday at 4:00 PM as we talk everything...

In Episode 2 of The Marketing Corner, our guest was Ron Arenas of Picture Rocks Cooling Heating & Plumbing, and we discuss what he looks for in a new employee as well as his secrets to business networking.  The Marketing Corner is a weekly radio show featured on KVOI 1030 AM in Tucson, Arizona. Listen in every Sunday at 4:00 PM as we talk everything marketing, small business, and entrepre...

In this very special episode, our guest Erin Frame from Ascent Real Estate Team tells us what they look for when building a team, the importance of maintaining a strong partnership, and a little bit about what separates her team from other Realtors in Southern Arizona.  The Marketing Corner is a weekly radio show featured on KVOI 1030 AM in Tucson, Arizona. Listen in every Sunday at 4:00 PM a...

In this very first episode of The Marketing Corner, a weekly radio show featured on KVOI 1030 AM in Tucson, Arizona, we have special guest, Bill Netherton give us some insight on customer service, branding, and what makes him so huggable.  Special thanks to co-host, Jon McLane, host of The Common Good Radio Show and CEO of Veteran Rescue Mission. 

Good energy and good mindset brings good things.  In the beginning of this year, I was sluggish and low on my energy. And my business, frankly, mirrored that. But as I've begun to get back on my feet and back with good energy and a good mindset, things are turning around.  Coincidence?  Nope. 

Do you know an entrepreneur that may simply be involved in too many projects? And these projects have absolutely nothing to do with one another? Staying in your lane as an entrepreneur isn't putting shackles on yourself - it's playing the game the smart way. 

In this extra special episode, we bring back Guy Welsh, co-founder of Empower Financial Group, as we talk about Top Gun, ways to beat inflation a little baseball while on-site at the Arizona Sands Club. 

Do you still have the same habits that made your business what it is today?  Sometimes we need to go back to the minors to regain our fundamentals. 

One thing I see quite often are online programs that are being sold to aspiring entrepreneurs or business owners that promise an easy, get-rich-quick scheme that'll lead to all your aspirations, dreams and goals.  This is all 💩 Success is earned.  Learn more about my most recent experience of an program I see online to aspiring entrepreneurs that I don't agree with. 

While out and about networking and at a local event, I couldn't help but notice a couple glaring mistakes two business owners made.  One is about consistency around your brand.  Another is about actually being an expert at what you say you do.  What's a mistake you've seen lately? 

Is "added value" a part of your marketing vocabulary? For many small business owners, it's not. However, for the best of the best out there, added value is on the forefront of their marketing strategies. 

Yes, your network should consist of those who you do business with - that being your clients and strategic partners. But, in this episode, I talk about a part of your network that you probably overlook - those who are like-minded and an outlier as you are. 

Ever heard the statement, "It's not what you know, it's who you know"? Well, I heard that statement updated yesterday and this new version can, and should, shine a new light on your marketing efforts today. 

A recent trade in the NBA got me thinking about personal branding. Check out how I've recently made an easy decision to keep my brand protected from a bad rap and how I think some pro athletes today are mismanaging theirs. 

What is marketing? It's not just sales. It encompasses a lot more than that!  Here's a great first look into what marketing is and a nice refresher for those who've had their business for a while now. 

You just quit your job and now you're starting your own business. Where do you start? Here are a few things to think about as you start your entrepreneurial journey!