The Marketing Bytes

We're live with Episode 4 of The Marketing Bytes with Evgenia Papageorgiou! Season 2 is spotlighting Women in Marketing, and this one is a masterclass you didn't know you needed. Evgenia Papageorgiou has spent her career chasing curiosity across six countries and four categories — from Cadbury in Greece to Mars in Australia to Coca-Cola across Asia Pacific, and most recently rebuilding a snacking...

We're live with Episode 3 of The Marketing Bytes with Myreine Abdel Massih! Season 2 is spotlighting Women in Marketing, and this conversation is one you don't want to miss. Myreine Abdel Massih has built her career across consulting, fashion, beauty, and luxury jewelry — from Deloitte to Damas — and in this episode, she gets into what it really takes to lead brand transformation that actually mea...

We’re live with Episode 2 of The Marketing Bytes with Vishakha Mehra!   Season 2 is all about the people redefining marketing — and we're starting with the women leading the charge.   Here’s to the women shaping industries, challenging norms, and building brands that actually mean something. In this episode, Vishakha Mehra breaks down what it really takes to market beyond the metrics. From tacklin...

We’re live with Episode 1 of The Marketing Bytes with Lara Sous! Season 2 spotlighting Women in Marketing — and what better day to launch than International Women’s Day. Here’s wishing all the incredible women leaders a very Happy Women’s Day. In this episode, Lara shares her honest perspective on what it takes to stand out in a room — especially in industries that are often male-dominated. She ta...

How do you scale a homegrown brand in the UAE? It’s not just about launching or getting noticed—it’s about growing it in a market that moves fast and expects a lot. In the latest episode of The Marketing Bytes, our guest Yavar Khan breaks down what it truly takes to build and grow local brands in the region. He talks about the realities of the UAE market and how trust and loyalty are built here. H...

Episode 05 of The Marketing Bytes with Shamim Akhtar is now live. In this episode, Shamim shares insights from his journey of growing e-commerce brands in the GCC. He speaks about the role of logistics in earning customer trust, the idea of One GCC and how community and influencer-led commerce are driving real sales in the Middle East. If you are looking to understand what scaling e-commerce in th...

Episode 04 of The Marketing Bytes with Abhinav Daharwal is now live! In this episode, Abhinav uncovers what truly shapes loyalty today. He dives into how customer behaviour is shifting, why personalisation matters more than ever and what brands must get right to keep customers coming back. He also shares how to design meaningful CRM journeys, create seamless omnichannel experiences, and use data a...

We’re live with Episode 03! From localising global fashion brands to creating collaborations that genuinely connect, this episode with Maud Labro Grison explores what it really takes for fashion brands to resonate in new markets. She takes us behind the scenes of global fashion, from how she’s helped brands like Benetton, Guess, Diesel, Scotch & Soda, Fred Perry, Pinko, and more find their cul...

On this episode of The Marketing Bytes, we're joined by Ayesha Shaheen, a marketing powerhouse whose career journey is as diverse as the regions she's worked in. She shares fresh perspective on how to create compelling brand communication that resonates with different cultures and audiences. We also dive into the balance between performance-driven marketing and creating genuine customer experience...

In Episode 01 of The Marketing Bytes, retail design expert Tyron Joseph breaks down the secrets behind visual merchandising, retain design, and customer experience that make people not just look, but walk in. From campaign strategy to store design, Tyron shares insights every marketer, retail professional, and brand storyteller needs to hear. • If you work in marketing, retail, or branding, this e...