Douglas Burdett

The Marketing Book Podcast

Business EN ↓ 579 episodes

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Author

Douglas Burdett

Episodes

028 Welcome to the Funnel by Jason Miller 24.07.2015 31:32

"Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11" by Jason Miller https://www.salesartillery.com/marketing-book-podcast/welcome-to-the-funnel-jason-miller

027 The Big Data-Driven Business by Russell Glass and Sean Callahan 17.07.2015 26:54

"The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits" by Russell Glass and Sean Callahan https://www.salesartillery.com/marketing-book-podcast/the-big-data-driven-business-russell-glass-sean-callahan

026 Marketing Above the Noise by Linda Popky 10.07.2015 31:09

"Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" by Linda Popky https://www.salesartillery.com/marketing-book-podcast/marketing-above-the-noise-linda-popky

025 Seducing Strangers by Josh Weltman 03.07.2015 31:00

"Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)" by Josh Weltman https://www.salesartillery.com/marketing-book-podcast/seducing-strangers-josh-weltman

024 The Zen of Social Media Marketing by Shama Hyder 26.06.2015 26:48

"The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue" by Shama Hyder https://www.salesartillery.com/marketing-book-podcast/the-zen-of-social-media-marketing-shama-hyder

023 The Marketer's Guide to SlideShare by Todd Wheatland 19.06.2015 30:51

"The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities" by Todd Wheatland https://www.salesartillery.com/marketing-book-podcast/the-marketers-guide-to-slideshare-todd-wheatland

022 How to Be a Power Connector by Judy Robinett 12.06.2015 23:45

"How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits" by Judy Robinett https://www.salesartillery.com/marketing-book-podcast/how-to-be-a-power-connector-judy-robinett

021 The Automatic Customer by John Warrillow 05.06.2015 25:50

The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow https://www.salesartillery.com/marketing-book-podcast/the-automatic-customer-john-warrillow

020 The Marketing Performance Blueprint by Paul Roetzer 29.05.2015 28:09

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer https://www.salesartillery.com/marketing-book-podcast/the-marketing-performance-blueprint-paul-roetzer

019 Audience by Jeffrey K. Rohrs 22.05.2015 38:35

Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs https://www.salesartillery.com/marketing-book-podcast/audience-jeffrey-rohrs

018 The Membership Economy by Robbie Kellman Baxter 15.05.2015 25:24

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter https://www.salesartillery.com/marketing-book-podcast/the-membership-economy-robbie-kellman-baxter

017 The Content Code by Mark Schaefer 08.05.2015 33:18

The Content Code: Six Essential Strategies To Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer https://www.salesartillery.com/marketing-book-podcast/content-code-mark-schaefer

016 Hooked by Nir Eyal 01.05.2015 26:29

Hooked: How to Build Habit-Forming Products by Nir Eyal https://www.salesartillery.com/marketing-book-podcast/hooked-nir-eyal

015 Stand Out by Dorie Clark 24.04.2015 24:32

Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark https://www.salesartillery.com/marketing-book-podcast/stand-out-dorie-clark

014 The Professional Marketer by Tim Matthews 17.04.2015 27:53

The Professional Marketer: Everything You Need To Know But Were Never Taught by Tim Matthews https://www.salesartillery.com/marketing-book-podcast/the-professional-marketer-tim-matthews

013 Digital Relevance by Ardath Albee 10.04.2015 30:05

Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardith Albee https://www.salesartillery.com/marketing-book-podcast/digital-relevance-ardath-albee

012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson 03.04.2015 29:02

Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-experiences-7th-era-marketing-robert-rose

011 The Mobile Commerce Revolution by Tom Webster 27.03.2015 24:04

The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster & Tim Hayden https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-mobile-commerce-revolution-tom-webster

010 Buyer Personas by Adele Revella 20.03.2015 24:34

Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-buyer-personas-adele-revella

009 Ctrl Alt Delete by Mitch Joel 13.03.2015 27:03

Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. By Mitch Joel https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-cntl-alt-delete-mitch-joel

008 Evergreen by Noah Fleming 06.03.2015 32:05

Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-evergreen-noah-fleming

007 Reinventing You by Dorie Clark 27.02.2015 24:25

Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-reinventing-you-dorie-clark

006 The Art of Social Media by Guy Kawasaki 20.02.2015 31:01

The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-art-of-social-media-guy-kawasaki

005 Everybody Writes by Ann Handley 13.02.2015 25:18

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-everybody-writes-ann-handley

004 Social Media Explained by Mark Schaefer 06.02.2015 27:22

Social Media Explained: Untangling the World's Most Misunderstood Business Trend by Mark Schaefer https://www.salesartillery.com/marketing-book-podcast/marketing-book-podcast-social-media-explained-mark-schaefer