Douglas Burdett

The Marketing Book Podcast

Business EN ↓ 579 episodes

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Author

Douglas Burdett

Episodes

053 The Content Formula by Michael Brenner 15.01.2016 44:30

"The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again" by Michael Brenner and Liz Bedor Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/the-content-formula-michael-brenner

052 Think Like a Rock Star by Mack Collier 08.01.2016 35:04

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans by Mack Collier https://www.salesartillery.com/marketing-book-podcast/think-like-a-rockstar-mack-collier Recorded 9/30/2015

051 Subscription Marketing by Anne Janzer 01.01.2016 32:22

" Subscription Marketing: Strategies for Nurturing Customers in a World of Churn " by Anne Janzer Click here for the episode's show notes and links. https://www.salesartillery.com/marketing-book-podcast/subscription-marketing-anne-janzer

050 The Business of Podcasting by Donna Papacosta 25.12.2015 22:29

"The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional" by Steve Lubetkin and Donna Papacosta Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-business-of-podcasting-donna-papacosta

049 The Challenger Customer by Pat Spenner 18.12.2015 31:08

"The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results" by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/the-challenger-customer-patrick-spenner

048 Maximize Your Social by Neal Schaffer 11.12.2015 49:16

Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success by Neal Schaffer https://www.salesartillery.com/marketing-book-podcast/maximize-your-social-neal-schaeffer Recorded 11/3/2015

047 Manipurated by Daniel Lemin 04.12.2015 32:04

Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews by Daniel Lemin https://www.salesartillery.com/marketing-book-podcast/manipurated-daniel-lemin Recorded 10/27/2015

046 Social Wealth by Jason Treu 27.11.2015 33:33

"Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network" by Jason Treu https://www.salesartillery.com/marketing-book-podcast/social-wealth-jason-treu

045 Making Rain with Events by Scott Ingram 20.11.2015 33:47

"Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing" by Scott Ingram https://www.salesartillery.com/marketing-book-podcast/making-rain-with-events-scott-ingram

044 Likeable Social Media by Dave Kerpen 13.11.2015 33:08

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More by Dave Kerpen https://www.salesartillery.com/marketing-book-podcast/likeable-social-media-dave-kerpen Recorded 10/15/2015

043 YouthNation by Matt Britton 06.11.2015 26:20

"YouthNation: Building Remarkable Brands in a Youth-Driven Culture" by Matt Britton https://www.salesartillery.com/marketing-book-podcast/youthnation-matt-britton

042 Spin Sucks by Gini Dietrich 30.10.2015 28:20

Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich https://www.salesartillery.com/marketing-book-podcast/spin-sucks-gini-dietrich Recorded 9/15/2015

041 The Invisible Sale by Tom Martin 23.10.2015 35:26

"The Invisible Sale: How To Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads" by Tom Martin https://www.salesartillery.com/marketing-book-podcast/the-invisible-sale-tom-martin

040 The Content Revolution by Mark Masters 16.10.2015 28:21

"The Content Revolution: Telling a Better Story to Differentiate from the Competition" by Mark Masters https://www.salesartillery.com/marketing-book-podcast/the-content-revolution-mark-masters

039 Shareology by Bryan Kramer 09.10.2015 32:09

Shareology: How Sharing is Powering the Human Economy by Bryan Kramer https://www.salesartillery.com/marketing-book-podcast/shareology-bryan-kramer Recorded 8/12/2015

038 Speaking Up without Freaking Out by Matt Abrahams 02.10.2015 29:48

"Speaking Up without Freaking Out: 50 Techniques for Confident, Calm, and Competent Presenting" by Matt Abrahams https://www.salesartillery.com/marketing-book-podcast/speaking-up-without-freaking-out-matt-abrahams

037 Optimize by Lee Odden 25.09.2015 27:50

"Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" by Lee Odden https://www.salesartillery.com/marketing-book-podcast/optimize-lee-odden

036 The Passion Conversation by Geno Church 18.09.2015 37:20

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing by Robbin Phillips, Greg Cordell, Geno Church, and John Moore https://www.salesartillery.com/marketing-book-podcast/the-passion-conversation-robbin-phillips-greg-cordell-geno-church-john-moore Recorded 6/30/2015

035 Content Inc. by Joe Pulizzi 11.09.2015 44:28

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi https://www.salesartillery.com/marketing-book-podcast/content-inc-joe-pulizzi Recorded 8/26/2015

034 Twitter Power 3.0 by Joel Comm and Dave Taylor 04.09.2015 31:54

"Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time" by Joel Comm and Dave Taylor https://www.salesartillery.com/marketing-book-podcast/twitter-power-3.0-joel-comm-dave-taylor

033 The Sales Acceleration Formula by Mark Roberge 28.08.2015 29:56

"The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million" by Mark Roberge https://www.salesartillery.com/marketing-book-podcast/the-sales-acceleration-formula-mark-roberge

032 Hacking Sales by Max Altschuler 21.08.2015 32:06

"Hacking Sales: The Playbook for Building a High Velocity Sales Machine" by Max Altschuler https://www.salesartillery.com/marketing-book-podcast/hacking-sales-max-altschuler

031 Web Marketing That Works by Adam Franklin and Toby Jenkins 14.08.2015 36:56

"Web Marketing That Works: Confessions from the Marketing Trenches" by Adam Franklin and Toby Jenkins https://www.salesartillery.com/marketing-book-podcast/web-marketing-that-works-adam-franklin-toby-jenkins

030 Fizz by Ted Wright 07.08.2015 30:58

"Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth" by Ted Wright https://www.salesartillery.com/marketing-book-podcast/fizz-ted-wright

029 Marketing Lessons from the Grateful Dead by David Meerman Scott 31.07.2015 27:22

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan https://www.salesartillery.com/marketing-book-podcast/marketing-lessons-from-the-grateful-dead-david-meerman-scott-brian-halligan Recorded 7/22/2015