The Marketing Automation Discussion

Sankar is the CEO and Founder of SkyGeni, a Growth Insights platform for B2B revenue leaders. SkyGeni’s Explainable AI-powered actionable insights enable CROs to drive more efficient and predictable growth and boost sales productivity. In this episode, Sankar shares experience and guidance on building your first sales team at a new venture, without existing sales processes. Key takeaways: * Hiring...

Will van der Sanden is the founder of Dux-Soup, one of the largest LinkedIn automation tools that helps users start, scale and engage with their network. In this episode, we discuss Will's suggestions on your networking strategy for B2B business development, and how to go about using tools to leverage your efforts. You can learn more about Dux Soup here . This is a public episode. If you would lik...

Kevin McGrath is the founder of Beacon , a lead magnet creation and collection platform. Kevin shares a wealth of knowledge on the best practices for researching, developing, and deploying lead magnets from his experience with over 55,000 users. We cover: Research techniques Content types How many lead magnets to create Best performance opt-ins Trends in the space Key links: Encharge.io Kevin'...

Today we talk to Vukasin Vukosavljevic from lemlist. Vuk is the head of growth at Lemlist, a cold outreach automation tool that helps companies automate email to start conversations and get replies. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus...

Can your agency onboarding process scale to handle double or triple the amount of new clients you take on now? Slow or high-friction onboarding processes can be a significant bottleneck to growing agencies or service businesses. To help with this, I talked to James Rose from Content Snare to discuss what the approach and tools required to significantly cut down the time and friction in onboarding,...

What's cooler than customer acquisition? Customer retention. For this month's episode of the Marketing Automation Discussion, we talk to Ernie Santeralli host at Growth Decoded and multi-media content manager at ActiveCampaign on how to leverage automation to do just this. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mark...

I discuss starting and scaling affiliate or referral programs for your product. Our guest, Brady Cassidy , founder of Rewardful , an affiliate and referral platform for SaaS companies, shares actionable advice on various aspects of running successful programs. Brady discusses different types of referral programs, common mistakes to avoid, effective strategies for recruiting and closing partners at...

Today we are looking at part-two of our episode on using chatbots to increase conversion with Paul McKeever. In this session we go more into demonstration mode as Paul applies his chatbot strategy framework to an example case study business. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this wit...

Ever wondered if your business benefit from a chatbot? Join us as we talk with Paul McKeever , CEO of chatbot solution Continually , for part one of a two-part episode digging into how to improve conversions using chatbots and how to run a chatbot strategy. To subscribe for show notes, exclusive access to guests and more, visit our website . --- Support this podcast: https://podcasters.spotify.com...

In this episode of the Marketing Automation Discussion, we explore the application of business process engineering in sales and marketing. Our guest, Sam Ovett, Director at Mobile Pocket Office , shares valuable insights on automating sales and marketing processes. Sam discusses the four key steps for successful automation, tips on organizing automations, selecting tools for your tech stack, quali...

In this episode, we discuss Account-Based Marketing (ABM) and how to build the ideal tech stack for implementing ABM strategies. Our guest, Shahin Hoda , Founder of xGrowth , a B2B growth agency, shares insights on creating an ABM tech stack for both startups and large companies. Shahin discusses the four key steps for building an effective ABM tech stack and addresses important aspects such as to...

In this episode, we discuss community building with Matt Barnett, the founder of Bonjoro . Communities have the potential to drive positive word-of-mouth and decrease customer service demands, but many struggle to gain momentum. Matt shares his expertise on starting and nurturing successful communities using MarTech. He discusses why most communities fail, outlines three essential steps for runnin...

In this podcast episode, we explore the power of podcasting and automation in content creation to save time and resources. Our guest, Michael Greenberg, founder of Gentlemen of Technology and CEO of Call For Content , shares insights on the main components of podcast content automation, implementation steps for marketing managers, selecting the podcast's face, ideal industries for podcasting,...

To get a client to sign the contract first requires a statement of work. I.e. a proposal of work. And the process by which your agency produces, sends and tracks these proposal can potentially kill the deal. You can shoot yourself in the foot with your proposal process by: 1. Making you look unprofessional or inadequate, 2. Under qualifying and poor needs assessment leading up to your proposal, 3....

Dan is a CEO, Founder, Author, Martech and Marketing Analytics Leader! Dan is the  CEO and Founder of  Effin Amazing I have been a huge fan of Dan’s for some time now, but we finally got a chance to meet while Dan was giving the presentation that we are about to showcase on this episode. I will let Dan introduce himself in a moment, but today he is going to lay out the groundwork for all of you li...

Today we go deeper into partnerships - if you haven’t listened to the first few segments on partnerships with Jay from Forrester.com, Bryn from Partnerstack.com and Sunir from the Cloud software association, check those out after you hear this episode… My guest today is Tyrone Lingley, the Director of Partnerships at Unbounce.com. Ty is also a board member of the Cloud Software Association where h...

Today we continue with our series of episodes on partner programs and how marketing automation is handling the scale of channel programs for thousands of software companies globally.  Forrester predicts the through-channel software market to grow to $1.18 billion by 2023. This market includes 10s of thousands of digital agencies realizing $2B in service revenue by that year.  So I invited Mr. Jay...

Whether you are a SaaS company needing to register new users effectively, or anyone with a registration page on your website, effective communication with those who are just being introduced to your product/brand for the first time is key. How much automation is too much?  Onboarding differences for freemium vs paid plans? Whether or not to require email verification?  Why use trigger-based emails...

Hello everyone and welcome back to the podcast where we unpack the components, dilemmas and strategies of tech stack capabilities with founders and leaders across all industries who have created a process or tool to better your business by way of automation.  Today I am joined by the Former Head of Platform at Freshbooks, CEO of Appbind.com and current President of the Cloud Software Association M...

Today we are going to discuss the new world of partnership strategy - specifically in the vertical of Partner Relations Management and PRM software like that of today’s guest - Founder of Partnerstack.com (formerly Growsumo.com), Mr. Bryn Jones. If you are looking to start/scale or simply determine if a partner program is right for you, check out: PartnerPrograms.io Bryn and the team at Partnersta...

We've all been in CRM hell. Whether it's: Trying to determine if you even need a dedicated CRM, Navigating the numerous options to choose the right CRM for you, Dealing with integrations, Or are having to rip out your current CRM after making the wrong choice.  You hated it and wish you had help avoiding it.  Here at Automated, it's our job to connect the teams with the experts to help get the rig...

Full episode notes and links >> Lee and Reply.io started a few years ago with $0 in funding and an ok product. After initial groundwork and a few hires, they raised a seed round of $400K and went to work on product and sales process. Today they are highly-profitable with 60 team members, fully distributed and a kick-ass sales system. If you are: A B2B organization in a growth phase, Dealing...

It’s time for the second part of our two-episode segment on tech-enabled recruitment. In this episode, we get tactical and even showcase a specific automated process for discovering, enriching, and serving an automated multi-touch cold outreach campaign to candidates and ensuring the entire process is synced with your ATS (or CRM), LinkedIn and cold email system.  Who should listen to this?  Found...

Today, we aim to give hiring teams and recruiters some valuable content in the form of a two-part episode:  Part one (this episode) features Ryan Leary , the CMO of Recruiting Daily, and Mr. Alan Walker , founder/CEO of Udder - which helps companies enable talent technologies in hiring processes. Between Alan and Ryan, we have the brains and experience we need to T up this episode on what’s workin...

**This is the SHORT version - not including pricing + future of CRM. If you are interested in the entire recording - go ahead and listen to the previous episode... Today is a special type of episode called a Mastermind discussion where I invite more than one participant to have an open discussion to clear up a major pain point we see in the world of marketing and sales automation.  The focus of th...