The Marketer's Exit

Brianna Doe has 250K followers on LinkedIn and almost never posts about her influencer marketing agency. She built Verbatim, a team of eight, and a client roster that includes multi-seven-figure programs entirely off content about mental health, entrepreneurship, and being a woman of color figuring it out in public. This episode is the business side she rarely shares. We cover: • Why she hired a c...

Andy Milligan is 25, and built a WebFlow micro-agency to $200K in year two entirely on referrals and local relationships. He did not have a LinkedIn audience when he started. He did not have a safety net. He just kept showing up, and this episode is what that actually looked like from the inside. We cover: • Getting laid off but using that experience to get a client • Showing up to in-person refer...

Brendan Hufford spent ten years as a teacher, became an assistant principal, looked up his salary and confirmed he was the lowest paid one in the state of Indiana, and decided enough was engough. He started creatinig content, going in-house and eventually started a solo consulting business that has been through genuinely scary moments he does not always talk about publicly. He talked about them he...

Tas and Tim pulled back the curtain on how they are actually using AI in their day-to-day businesses right now, including some use cases that made the other person immediately want to switch tools. This one is practical, specific, and aimed at solo consultants who are not AI developers and do not need 22 agents to get things done. We cover: • What MCPs are and how they let you pull data from multi...

Going back in-house after going solo is one of the most loaded decisions in the freelance and consulting world, and one of the least talked about honestly. Tas walks through the four-signal framework she used on a real call with a friend who was weighing a tempting offer against a business that was already working. Then both Tas and Tim share what is actually new in their businesses right now, inc...

Last year Tas watched her landing page business dip and started wondering if AI was quietly eating her niche. This year the leads came back, and almost every single one opened with the same line: "We tried to use AI for this and it was garbage." In this episode, Tas and Tim break down exactly why consultants are not getting replaced and what you should do if you are not so sure about you...

Most people who have gone solo come on podcasts to tell you how their revenue is up 50%. Dom Odoguardi came on seven months in to tell you his pipeline is looking rough, he has lost four clients in a month, and he is still figuring out what he is actually selling. That is the episode. We cover: • Why Dom started with employee-generated content, realized almost nobody knew what that meant, and had...

Tim Bradley spent 12 years as the first creative hire at a PR agency, growing to lead a team of 25 across every type of project, channel, and industry imaginable. Then he looked in the mirror and realized he was running a business for someone else's passive income. In this episode of The Marketer's Exit, he breaks down how he built Pennant Video Co. from scratch, including the exact DM str...

Going solo does not have to mean quitting cold turkey and hoping for the best. In this episode, Tas and Tim walk through every step of what smart preparation actually looks like, from building a quiet client pipeline to figuring out your first offer to knowing when you actually have enough runway to jump. We cover: • The leverage framework that tells you how risky your specific situation really is...

Most B2B events have speakers, sponsors, and a budget. What they almost never have is someone with a camera documenting any of it. Ding and Jake saw that gap and built a whole business around it. In this episode, they pull back the curtain on how Event Shark went from free shoots and $500 gigs to a full production company with eight employees, a new office in Austin, and deals ranging from $10K to...

You don't have to do everything right to build something that works. Kaylee Edmondson has no scheduling link on her website. She barely posts on LinkedIn. She has a conflict bot built in Claude because she's bad at hard conversations yet she's one of the most sought-after fractional Demeand Gen operators in B2B SaaS. This episode covers: - How she went from a 230K W2 to beating that nu...

Most people going solo think hiring means a full-time employee. It does not. In this episode, Tas and Tim get into everything they wish they knew before hiring their first virtual assistant, the good, the bad, and the stuff that took way too long to figure out. We cover: Why Tim started with a VA 2 months into his business and now has three Tas' first VA experience and why it took her too long...

You just went out on your own and immediately someone's trying to sell you a course, a community, and a coach. Tim and Tas break down all three. What they bought, what they regret, and what actually moved the needle. • Tas spent $300 on courses including Justin Welsh and Ken Yarmosh. Tim spent zero. Both have opinions. • The Ship 30 for 30 cohort that cost $800 and taught nothing new • Why pai...

Before you build anything, you're going to get distracted by tools. This episode is the shortcut. • Tim's $546 starter stack vs Tas' $2,800 one, and what the difference actually bought • The four non-negotiables when you're just starting out • Fathom, Slack, Canva: paid or skip? • Why Tas is paying 4x more than Tim for the exact same Google Suite plan • The business bank account mi...

You can't always avoid a bad client, but you can get a lot better at spotting them early. Tas and Tim go through every red flag, mid-engagement nightmare, and hard lesson from years of going solo. We cover: • Why the big logo client turned into Tas' biggest nightmare • How Tim almost walked away from a client that became one of his favorites • The personalities to watch for, Rushing Ralph,...

A sales deck won't close deals. Your POV will. In this episode, Tas and Tim break down the full sales deck conversation, from what to build when you're just starting out to why both of them barely use one anymore. We cover: • Why your first sales deck should come before your website • The 68-slide horror story that inspired a completely different approach • How Tas structured her deck arou...

We built terrible consulting offers. Tas made a 45-slide deck for a client who ghosted her. Tim tried to sell ""advisor-only LinkedIn ads"" with zero takers. Neither of us charged enough. This is the offer episode. What we got wrong, what finally worked, and how your offer should evolve if you actually want clients. We cover: 1. The psychology behind three-tier pricing (and why...

Most annual reviews are boring. This one got uncomfortably honest. In this episode of The Marketer’s Exit, Tas and Tim discuss the thing nobody does publicly, a real annual review of their businesses and another solo founder. Numbers, stress, pricing decisions, and the moments where each of them genuinely questioned their life choices. Three business models. Three very different years. 1. Fraction...

In this episode, we explain exactly how to get new clients for your solo business becuase new business solves all problems We break down the six levers every consultant should use to get clients: 1. Thread Sniping: hanging out in Slack communities like a sniper waiting for someone to ask for help 2. Friends With Revenue Benefits: partnerships that make you money while you’re asleep or ignoring you...

How do you price yourself as a freelancer or consultant… without spiraling, undercharging, or attracting the world’s worst clients? That’s what we get into in today’s episode of The Marketer’s Exit, the pricing conversation we wish someone had with us before we quit our jobs. In this episode, Tas and Tim break down their actual prices, the mistakes they made early on (hi, hourly billing), the clie...

Should you productize your offer or stick with retainers? Which one makes you more money? Which one gives you your time back? Which one secretly destroys your soul? In this episode, Tas and Tim pull apart the two business models most solo marketers start with and reveal what actually happens behind the scenes. Tas breaks down why productized offers work (fixed scope, zero scope creep, minimal meet...

Most marketing consultants pick a niche by accident. We picked ours by chaos, panic, and one Panera-based intervention. In this episode, Tas and Tim break down exactly how they landed on landing pages for B2B SaaS (Tas) and ABM with LinkedIn Ads (Tim), what they tried before that, what blew up in their faces, and why the internet oversimplifies the whole “just pick a niche” thing. We get into: - T...

Welcome to the first episode of The Marketers Exit, where we talk about what it really looks like to go out on your own. Two marketers. Two completely different backgrounds. One shared exit. In this kickoff episode, Tas and Tim break down how they went from burned-out in-house and agency jobs to running their own consultancies and why neither of them planned on becoming “entrepreneurs” at all. The...