The Marketer's Edge

Hurtigruten Group is the world's leading adventure travel group. Formed of three main business units – Hurtigruten Expeditions, Norwegian Coastal Express and Hurtigruten Svalbard – they offer unique small-ship and land-based adventures from pole-to-pole. What We Discussed: In today’s interview with Storm Tussey-Haverly, we discussed a wide variety of issues: What Hurtigruten Group is and what...

Today we are speaking with Farida Peters-Abbadi, Vice President of Marketing at Agendia.  Agendia is a precision oncology company headquartered in Irvine, California, committed to bringing patients with early stage breast cancer and their physicians the information they need to make the best decisions for the full treatment journey.   What We Discussed:  In today’s interview with Farida Peters-Abb...

Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Tori Bogner, SVP/Marketing Director at Signature Bank of Arkansas, in Fayetteville, Arkansas....

Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Jason Norton, SVP Marketing and Business Development at DuTrac Community Credit Union, locate...

Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today we are speaking with Anh Braddock, the Senior Director of Web & Digital Marketing at Columbia College, in Colu...

Provalytics™ is the next generation of Attribution & planning for a cookieless world. Provalytics is the best solution for marketing leaders who need proof on what's working, what's not and where to place their next bet. It was built for the ambitious marketer who needs to scale without worrying about cookies, privacy, and walled gardens.  In today’s interview with Jeff Greenfield, w...

What We Discussed: In today's interview with Doug Bastian, we discussed a wide variety of issues: What kind of company Alforex Seeds is and the challenges of marketing such a company What about the industry interests Doug the most Throughout Doug's 30 years in the industry, what have been some of the biggest changes and how those changes have changed the way he markets in that industry H...

What We Discussed: In today's interview with Emily Gonzalez, we discussed a wide variety of issues: What it is that Visit Mobile does, and the six pillars the organization focuses on. The biggest differences marketing vacation rentals (Emily's previous job) vs a city. How she determines where to place her marketing emphasis when there are so many different offerings. How she uses data an...

Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Our goal is to help marketers and agencies learn from other marketers across different industries. Today, we are talking with Jessica Normington, the Director of Development and Communications for Blind Industries &...

In today's interview with Aaron Ahedo, we discussed a wide variety of issues: What Aaron feels some of the biggest changes have been in the beauty/personal care space since he first started working in it, in 2006. How the company he works for, Deborah Lippmann, adjusted to address these changes. How an independent firm like Deborah Lippmann stays on trend/on top of what consumer needs and wan...

What We Discussed: In today's interview with Timothy Brown, we discussed a wide variety of issues: How Timothy's experience as a news anchor and reporter for stations in Iowa and Kansas influenced his work as a marketing and communications professional - and how he looks at the world differently because of it. How Timothy's 10 year stint at the Salvation Army also influenced him in...

What We Discussed: In today's interview with David, we discussed a wide variety of issues: What it means to be a "Chief Experience Officer" at a credit union and how that's different than being a CMO. What David likes most (personally and professionally) about the banking and credit union space, an industry he's operated in his entire career. His experience with RVM (Relat...

What We Discussed: In today's interview with Pete, we discussed a wide variety of issues: The degree to which LaRosa's has had to adapt to changing consumer preferences over the 22 years Pete has been at the marketing helm. The things Pete did during the pandemic to keep sales strong that he found useful to carry forward post the pandemic. How Pete's advertising experience (prior to...

Today's Interview: Dan Klopp, the Director Of Marketing And Business Development - Space Systems Division at ILC Dover Welcome to another episode of The Marketer’s Edge, a series designed to share senior level marketing perspective about marketer challenges, opportunities, and agency relationships. Today, we are talking with Dan Klopp, the Director Of Marketing And Business Development - Spac...

What We Discussed: In today's interview with Kasey, we discussed a wide variety of issues: Why she has focused her marketing career on "good for you" foods.  Prior to joining Chomps, Kasey spent 9 years working for Enjoy Life Foods. How marketing products like Chomps differs from marketing a more mainstream food product.  We discussed other things marketers need to be considerate of...

What We Discussed: In today's interview with Angela, we discussed a wide variety of issues: Why Angela decided to pursue a career in fashion and design. The positive changes she has seen in the industry over the last few years and where she sees the industry going 3-5 years out. Her founding of Atlantic Fashion Week and what gaps she saw in the market that warranted its creation. How she stay...

What We Discussed: In today's interview with Chris, we discussed a wide variety of issues: The gap that the owners saw in the market when they started Pure Flavor in 2003. How they have created a number of brand names that sit under the Pure Flavor umbrella and how it is to manage that many brands in such a large portfolio of products. With “all things organic” being such the rage these days,...

What We Discussed: In today’s interview with David, we discussed a wide variety of issues: The relative importance of calling out the differences between credit unions and banks - today, as compared to a decade ago. How they effectively kept engagement with their customer base strong during the pandemic. Some of the more unique things you’re doing to bring the credit union and its community closer...

In today’s interview with Amanda, we discussed a wide variety of issues: How Organized Living differentiates itself from competitors in the market. How the company markets to each of their different audiences. Amanda's goals for the organization – where she would you like to see the company 2-3 years out. How she addresses the need to localize marketing for each property yet still maintaining...

What We Discussed: In today’s interview with Renee, we discussed a wide variety of issues: What the biggest challenges Renee faces as the director of marketing and sales for this multi-location property management group. How she addresses the need to localize marketing for each property yet still maintaining efficiencies in her overall spend. The degree to which technology plays a role in the over...

What We Discussed: In today’s interview with Scott, we discussed a wide variety of issues: What developers are most often doing or using if they aren’t using a product like Harness. The over-riding benefit that Harness brings to companies – a benefit that companies weren’t able to obtain prior to using Harness. How AI plays a role in creating a better process for managing development of software....

What We Discussed: In today’s interview with Michael, we discussed a wide variety of issues: Some of the top challenges facing banks today and the challenges anticipated as we look forward into the future. Opportunities that Michael sees for banks the next 3-5 years out. What it means to be a "mutually owned community bank" and how that's different from just being a bank or a credit...

What We Discussed: In today’s interview with Becky, we discussed a wide variety of issues: The move Becky made from a storied career in journalism to the world of credit union marketing - and why she decided to leave the glamour and glory of TV to run marketing for a credit union. How her life as a journalist has made her a better marketer - making her better able to tell customer stories in ways...

What We Discussed: In today’s interview with Matt, we discussed a wide variety of issues: The work that Matt is doing in the area of transformation and technology and how that's impacting the college. How his healthcare background has provided him with a unique perspective in managing the marketing for Mercy College. His predictions relative to the state of education within the context of the...

In today’s interview with Jerry, we discussed a wide variety of issues: How a brand like Hommati captures the attention of agents and home buyers? What makes Hommati different from the other franchise businesses Jerry has run. The common threads that carry through all of the franchise businesses he’s owned and run. Advice he’d give to a fellow budding entrepreneur looking to start a franchise busi...