The Marketer Show

Caleb Avery stopped by to talk about personal branding, LinkedIn marketing, and helping customers market to customers. Caleb is the CEO of Tilled, and has been building a personal brand for years, so he's uniquely qualified to talk about the value of that effort. Here’s what you’ll learn: What makes LinkedIn a compelling marketing channel How to grow a personal brand on LinkedIn B2B2B: How to help...

Kristin Tynski stopped by today to talk about PR, the evolution of content marketing, and how AI plays into both. Kristin is the Co-Founder of Fractl, which helps brands create content and earn press from top-tier news publications.  Here’s what you’ll learn: How content marketing has changed in the past 12 years How to integrate AI into your content workflows What to look for in your PR strategy

Alex Minor stopped by today to talk about short-form video strategy and the future of content creation. Alex is a top voice in the podcasting and videography, and has been building a personal brand through both mediums for years, so he's uniquely qualified to talk to us today. Here’s what you’ll learn: How brands should approach their first short-form video strategy What metrics to measure to set...

Alex Virden joins the show to talk about product marketing, feature launches, and marketing leadership. She’s the Director of Product Marketing at Metadata and has been crushing the marketing game for over 10 years now. Here’s what you’ll learn: The difference between a good product marketer and the top 1% Alex’s go-to process for launching new products or features The ideal setup for a product ma...

Yaag Ganesh joins the show to talk about product-led content and content engines for startups. He’s the founder of SaaS Sprints and helps companies with unique points of view scale their content marketing. Here’s what you’ll learn: Characteristics of startups that well with content marketing How to build a content engine at a startup Product-led content and how it differs from product marketing

Corey Quinn stopped by to talk vertical marketing, go-to-market strategy, and fractional CMO work. Corey is a fractional CMO and GTM strategist who works with agencies to verticalize their business. Here’s what you’ll learn: How verticalizing an agency can increase its chances of success The initial steps of the process for helping agencies go vertical Why more top marketers are choosing to go fre...

Former Allbirds head of digital Jim Kingsbury stops by to talk about marketing mixes, profitability, and SaaS. Here’s what you’ll learn: - How to focus on profitability instead of a “growth at all costs” mindset - Practical ways to integrate marketing mix modeling into a startup - Interesting pockets of SaaS that are particularly interesting

Justin Simon stops by to talk content repurposing and distribution. Here's what you'll learn: - What most companies are doing wrong with content distribution - How to build a distribution-first framework at your company - Differences between repurposing and distribution And much more.

Kristen Wiley, founder and CEO of Statusphere, shares her wisdom with us in our latest podcast episode. Here’s what you’ll learn: Discover how Kristen funded the early stages of her company with pitch competitions and went on to pitch hundreds of investors across the country (including Pitbull - yes, the rapper) Why influencer marketing is a must for consumer brands in today’s digital age Learn ho...

The always insightful Ross Simmonds stops by to talk AI Marketing, content distribution, and AI video avatars. Here's what you'll learn: - AI can be a valuable tool in content marketing, but it still has limitations - Deep fake technology is a growing concern in the B2B world - Ross recently created a video of himself using only AI - find out how he did it

Discover the latest insights on CMOs, fractional marketing work, and B2B marketing team setups with Casey Armstrong in our latest podcast episode. Here’s what you’ll learn: • Understanding the role of CMOs in 2023 • The impact of fractional marketing work • Strategies for effective B2B marketing team setups And much more. 

The insightful Erin Balsa stops by to talk thought leadership, content strategy, and freelance marketing. Here’s what you’ll learn: - Overcoming objections to investing in thought leadership - How to approach a company newer to content marketing - Why top marketers are opting to freelance over working in-house

Amanda Natividad talks B2B marketing, high quality content metrics, AI, and fractional marketing directors. Here’s what you’ll learn: • How to create high-quality B2B content that connects with users' pain points • The importance of organic marketing and creator partnerships • The potential pitfalls of relying too much on the Google-Facebook duopoly And much more

Zoe Scaman stops by to talk branding, TV marketing, community, and more. Here’s what you’ll learn: • The differences between branding a company versus a famous person • Key metrics to measure success in brand strategy • How to turn a story into powerful entertainment that connects with audiences And much more!

The creator’s creator Jay Acunzo stops by to talk brand resonance, ultra-differentiation, podcasting, and more.  Here’s what you’ll learn: - Why resonating with your audience is more important than generating content - The power of a strong premise for your brand or project - How to balance creativity and efficiency with AI And much more!

The always insightful Amber Naslund stops by to talk martech, marketing to marketers, and LinkedIn. Here’s what you’ll learn: - How the marketing landscape has changed in the past 5 years - What are the new problems arising in for martech marketing teams - The biggest difference between how marketing gets done at smaller startups vs massive companies like Salesforce and LinkedIn - And much more

Shifting demand gen, the future of B2B, and marketing leadership The always insightful Graceanne MacDonald stops by to talk about the shifting landscape of demand gen, the future of B2B, and marketing leadership.  Here’s what you’ll learn:  • Simplifying your demand gen strategy for future-proofing  • Understanding your audience and the demand curve  • The importance of measuring engagement and co...

Nik Sharma stops by to talk about modern social media, AI’s impact on marketing, and martech tools. Here’s what you’ll learn: - How social media strategy differs for a celebrity like Pitbull vs an eCommerce company - Social media growth strategies now vs 5-10 years ago - Nik Sharma’s top martech tools he can't live without And much more. Listen now!

Joe Morgan stops by to talk Olympic marketing, operational excellence in freelancing, and brand marketing. Here’s what you’ll learn: • The benefits of working with a freelance consultant • How building a captive audience can lead to long-term brand loyalty • How to balance brand strategy and growth marketing to maximize success And much more.

The always insightful Liam Moroney stops by to talk about the state of B2B, MarTech, and measuring marketing among many other things. Liam is the co-founder of a demand gen agency called StoryBook Marketing, and he brought some hot takes about B2B in this one. Here's what you'll learn: The importance of coordinated efforts between sales and marketing The challenges of over-measuring marketing impa...

The always insightful Garrison Yang stops by to talk about his journey from environmental engineer to VP of Growth and Strategy at Ava Labs. In this episode, he shares his opinions on growth marketing, AI's place in marketing orgs, and much more. Here’s what you’ll learn: The importance of understanding people's challenges and needs Why product marketing is set to make a resurgence How AI removes...

In this episode, we are going to cover Market research with AI and Zapier + ChatGPT automations. I spoke with Bo-Peter Laanen about generative AI and it’s marketing use cases because, let’s face it, that’s the future of a lot our work for marketers. Bo-Peter is a growth marketing consultant who helps online course creators set up new marketing strategies. And today she’ll enlighten us on paid vide...

In this episode, we cover the current state of email marketing, agency life, and freelance marketing. I spoke with Chase Dimond and he brought the heat. We even got into AI and how it’s going to change the marketing game. Chase is a marketing expert building his agency Structured. He’s also a marketing consultant and runs several other businesses. Let’s dive right into the episode.

Today we are going to cover newsletter growth, marketing agencies, and advertising. I spoke with Max Bidna (AKA Marketing Max) about this and much more in this episode. Max is a former agency owner and growth marketing expert who is now building a media business called Growth Daily. He stopped by to give us insights on growing newsletter the right way and a lot more. Let’s dive right into the epis...

In this episode, we are going to cover the current state of tiktok, changes in paid social, and freelance marketing. I spoke with Rachel Vandernick about this and much more. Let’s face it, paid social and media is at an inflection point right now. Rachel is an advertising expert who helps companies strategize and execute on paid channels. And today she’ll enlighten us on paid video marketing. Let’...