The Marketer Show

Brooklin Nash, a renowned expert in content marketing, joins us on the podcast to share his insights on the future of content marketing, common mistakes to avoid, and creating engaging content in a saturated digital landscape. Here's what you'll learn: Why focus on original research and deep insights in content marketing? Find out why it's crucial for success. Content marketing strategies for 2024...

The always insightful Yoann Pavy stops by to talk growth marketing expertise, journey at Nude, and acquiring users at Nude.  Here’s what you’ll learn:  • Growth strategies that consistently work across platforms  • Unique strategies employed at Nude to help millions achieve financial goals  • Tactics behind Nude's impressive 300k user acquisition in 12 months And much more 

In today’s episode, I spoke with Ben Billups about growing new email lists from scratch, and existing email lists into multi-million dollar cash machines. Ben is a 2X startup founder and has done over $26M in Email & SMS Revenue. Here’s what you’ll learn: How to grow a new email list completely from scratch How to think about scaling revenue as your list grows Common myths about email marketin...

The always insightful Victoria Onyeje talks to us about the critical elements in copy that drive conversions. Here's what you'll learn: - How to boost conversions with persuasive copy - How to tailor your message for maximum impact - Data-driven copywriting strategies for brands

Drew Brucker stopped by to talk about his extraordinary journey scaling LASSO's ARR by 11x in just 24 months. Here's what you'll learn: How Drew got into marketing from sales The tactics he used to grow LASSO's ARR by 11x The best AI workflow to help companies stand out

The always insightful Jimmy Daly stops by to talk about the specific strategies, challenges, and techniques behind building a thriving content marketing community. Here’s what you’ll learn: - Identifying and targeting your audience: How to pinpoint your initial audience and engage them effectively. - Overcoming challenges: Insights into resolving technical and strategic hurdles, with real-life exa...

On today’s episode, I spoke with Dee Acosta about pipeline growth in 2023 and outbound marketing. Dee is the Senior Director of Sales and Strategic Growth at Modigie. He’s done $20 million in sales and set at least 2000 outbound meetings, so lots to dive into here. Here’s what you’ll learn: How pipeline growth has changed a strategy Ways to impact pipeline as a marketer Why outbound is a top-tier...

On today’s episode, I spoke with Debarshi Chaudhuri about personalized AI videos and SMS marketing. Debarshi is the co-founder of Maverick, a generative video AI company. He’s a top mind in the AI space so there’s lots to dive into here. Let’s get started. Here’s what you’ll learn: How companies should think about personalized AI videos Why AI videos are great for customer delight How to get start...

On today’s episode, I spoke with Scott Sanchez about storytelling as a marketer in 2023. Scott is an accomplished Chief Marketing Officer and Product Marketing leader with over 20 years of experience in creating strong messaging. Here’s what you’ll learn: How brands should think about storytelling in 2023 How to tell stories that persuade and delight customers How product marketing has evolved thi...

On today’s episode, I spoke with Nick Lafferty about freelance marketing and how solopreneurs can grow their business through advising. Nick is a former growth marketer at companies like Loom and Mailgun, and now advises tech companies on running profitable paid ads. Here’s what you’ll learn: How to get started as a freelance marketer for the first time The business model that most solopreneur mar...

On today’s episode, I spoke with Jake Madoff about paid media trends and growth marketing in 2023. Jake has led growth for several multi-million dollar startups, including Bespoke Post. He is particularly in touch with paid media and creative, and gives us a bunch of tactical tips. Here’s what you’ll learn: How paid media has changed in 2024 How to think about ad creative going forward The role of...

On today’s episode, I spoke with Kerry-Ann Stimpson about the ins and outs of internal marketing. Kerry-Ann is the CMO at JMMB Group Jamaica and has been a marketer for over 20 years. She is also the host of The Internal Marketing podcast. Here’s what you’ll learn: What internal marketing is and how to get started How to turn your employees into raving fans of your company Why personal content fro...

On today’s episode, I spoke with Diandra Escobar about content flywheels and video content growth. Diandra is a top content marketing voice on LinkedIn and is currently growing community and sales at Contactstudios. Here’s what you’ll learn: The importance of focusing on compounding marketing channels How brands should think about video content strategy What the future of content marketing looks l...

On today’s episode, I spoke with Kuba Czubajewski about audience-driven content, AI marketing, and personal branding. Kuba is a Content Marketer and Strategist who has built a 6-figure content marketing agency, gathered 25,000 people around his personal brand, and generated over $1M worth of organic traffic for his clients. Here’s what you’ll learn: How to learn what your customers actually want t...

On today’s episode, I chat with Mason Yu about the current state of SEO and how AI fits into the larger SEO picture. Mason is on the cutting edge of AI use cases withing search engine optimization. He has helped brands like ClickUp and MarketerHire with growth and SEO, and is uniquely qualified to help us navigate this landscape right now. Here’s what you’ll learn: The current state of AI and SEO...

On today’s episode, I spoke with Grace Gong about venture capital, AI’s influence on entrepreneurship, marketing a podcast, and more. Grace is a VC, a LinkedIn top voice in finance, and the CEO of Smart Venture Media. Here’s what you’ll learn: Marketing strategies that work through the eyes of a venture capitalist AI’s influence on the future of startups and entrepreneurship How to promote and gro...

On today’s episode, we chat with Junae Brown aka the Beyonce of Marketing to talk branding, social media, and events. Junae is the Founder of Browned 2 Perfection, a marketing agency that specializes in helping brands and artists become the Best Version of Themselves through traditional and digital marketing. Here’s what you’ll learn: How branding is evolving in 2023 Hot takes about the future of...

On today’s episode, we chat with Tas Bober about websites and assessing your digital presence. Tas is a B2B digital marketing strategist that helps B2B companies create best in class pipeline engines. She’s been in the marketing space for 15 years so she has a ton of golden insights to share. Here’s what you’ll learn: How to assess your B2B digital presence How to make sure your website is actuall...

On today’s episode, we spoke with Anna Furmanov about B2B startup marketing, customer voice, and GTM customization. Anna was the Head of Marketing at two Series A b2b tech startups (edtech and food tech) and was on Groupon's growth marketing team. Now, she runs her own firm helping b2b companies fast track their marketing. Let’s dive in. Here’s what you’ll learn: Why you should start with customer...

On today’s episode, we chat with Stuart Balcombe about building in the HubSpot ecosystem and Arrow’s unique Content Strategy. Stuart is the Head of Growth for Arrows. He grew their HubSpot integration to 700+ installs and #1 in the CS category in less than 18 months. Let’s dive right in. Here’s what you’ll learn: What opportunity exists for B2B companies in the HubSpot ecosystem How to go to marke...

We spoke with Jess Cook about the state of content marketing, trends in B2B, and managing creative chaos. Jess is the Head of Content @ LASSO, and the Co-host of the “That's Marketing, Baby” podcast. She’s led cross-functional teams in SaaS, b2b, and vertical software. Let’s get into the episode. Here’s what you’ll learn: Should you focus on short- or long-form content? How B2B content has changed...

Jeff Greenfield joined the show to talk about going cookieless and the future of marketing attribution. Jeff is the CEO of Provalytics and has worked in strategy, growth, and marketing for 3 decades. He has measured over $5B in ad spend, operationalized attribution across hundreds of brands, and increased his company’s market cap by $500M from a single marketing campaign. Here’s what you’ll learn:...

Mary Keough joined the show to talk about increasing high intent leads, measuring marketing impact, and not relying on AI. Mary is the Head of Marketing at Map My Customers. She has grown client bases, inbound pipeline, revenue, and leads for multiple companies in the B2B space. Here’s what you’ll learn: Future trends in B2B marketing Understanding dark social in branding How to increase high inte...

Anthony Pierri stopped by to talk about B2B positioning, messaging, and value propositions today. Anthony is a partner at Fletch PMM, and helps early stage founders position their products and translate that to website messaging. Here’s what you’ll learn: The best way to determine your product’s position in the market How to translate your positioning into great messaging The key to unlocking a gr...

John Short joined the show today to talk about the current state of ABM, AI marketing, and demand gen. John is the CEO of Compound Growth Marketing, and has been helping B2B tech companies drive predictable revenue for years. He started a demand gen firm that grew to be in Inc. 5000, grew Compound Growth 478%. Here’s what you’ll learn: How ABM is changing in 2023 How AI integrates into all marketi...