The Market Smarter. Sell More Podcast

What do you do when a psychology degree leads you to accidentally build a multi-million dollar e-commerce empire? For Angie Stocklin, the answer was everything, from midnight website builds to a $15M exit to Foster Grant. In this episode of Behind the Brand, hosts Bob Paden and Adam Hayes sit down with Angie Stocklin, entrepreneur, angel investor, and Purdue faculty member, to trace one of the mos...

What does a chimney have in common with your home's foundation? More than you'd think, and ignoring it could cost you tens of thousands of dollars. In this episode of Behind the Brand, hosts Bob Paden and Adam Hayes sit down with Chris Cox, Founder of Chimney Solutions Indiana, to pull back the curtain on one of the most overlooked systems in your home.  Chris built his Indianapolis-based branch o...

What does it really take to make people act? According to Scott Flood, it starts with emotion, and most businesses are getting that completely wrong. In this episode of Behind the Brand, hosts Bob Paden and Adam Hayes sit down with Scott Flood, Founder of Scott Flood Writing, a copywriter with over 40 years of experience helping companies find and tell their most compelling stories. Scott's career...

What does it take to bet on yourself when you have a mortgage, three kids under four, and no guaranteed paycheck waiting on the other side? In Episode 29, hosts Bob Paden and Adam Hayes sit down with Derek Magee, CPA and Founder of Magee Financial Group, for an honest, grounded conversation about faith, family, and the leap from employee to entrepreneur. Derek's story starts where most do: heads d...

What do environmental health and safety management and scratch-baked cookies have in common? For Kevin Lingg, founder of Loaded Dough, they're both part of one of the most unexpected entrepreneurial journeys you'll hear. In this episode, hosts Bob Paden and Adam Hayes sit down with Kevin to trace a career path that wound through automotive manufacturing, a GE acquisition, a lean manufacturing pivo...

In this episode of the Behind the Brand Podcast, hosts Adam Hayes and Bob Paden sit down with Jason Beutler, founder of ROBOSOURCE, to explore how businesses can practically integrate AI into their everyday operations. Jason brings a refreshing perspective to the AI conversation, it's not about the technology, it's about change management. Jason explains his company's "Process Coach" approach, whi...

What happens when 73% of all privately held businesses need to change hands in the next decade, but most owners aren't remotely prepared? Brad Scoffin, partner at Advanced Business Brokers (ABB), joins hosts Adam Hayes and Bob Paden to unpack the real story behind the so-called "silver tsunami" and why the gap between what owners expect and what the market will pay is wider than most people think....

In this episode of Behind the Brand Podcast, hosts Adam Hayes and Bob Payden sit down with Daniel Crichlow, who is leading the next chapter of Indianapolis Badge and Nameplate, a company founded in 1948 that got its start stamping dog tags for three states. Daniel shares the fascinating history of the business, from its origins on Mass Ave to his father's purchase of the company in 1977, and now h...

When technology makes it easier than ever to hide behind a screen, what does it really take to stand out, build trust, and win business? In this episode of Behind the Brand, Adam and Bob sit down with Jason Sullivan, founder of Shade Chaser, to explore why soft skills and genuine human connection might be the most valuable "hard" advantage in today's marketplace. ​ Jason shares the deeply personal...

Journeyman entrepreneur. Community builder. Resilient risk-taker. In this episode of Behind the Brand, Adam and Bob sit down with Grant Sherfick, an entrepreneurial business leader and experienced solution-based problem solver whose career has taken him from congressional campaigns to defense contracting, logistics, and local main street revitalization. ​ Grant shares how a childhood shaped by his...

When work throws you into the deep end, what happens next? In this episode of the Behind the Brand Podcast, Adam Hayes and Bob Paden sit down with Shawna Lake, Founder & Principal Consultant of Deep End Talent Strategies, to explore how one defining career moment led her to build a people-first HR consultancy that helps leaders navigate their biggest talent challenges. ​ Shawna shares the powerful...

Youth mental health is in crisis, and Nicole Beeman-Cadwallader is determined to change how communities respond. In this episode of the Behind the Brand Podcast, Adam and Bob sit down with Nicole, Founder and CEO of One in Five, a nonprofit that helps teens design peer-based mental health supports that actually fit their world. ​ Nicole shares her own high school mental health story and how that l...

In this episode of Behind the Brand, Adam and Bob sit down with Chris Lucas, CEO & CoFounder of Shaker, a modern real estate transaction management platform built to simplify the chaotic world behind buying and selling a home. Chris breaks down how Shaker acts like "Monday or Trello for real estate," helping residential real estate teams streamline deal flow, automate communication, centralize doc...

On this episode of Behind the Brand, Adam and Bob sit down with Mark McFatridge, Founder and CEO of Quade, an executive peer group designed for business owners and CEOs who are tired of leading alone. Mark shares how Quade was born from his own life-changing experience in a CEO peer group and why he built a model that puts the whole person, mind, body, and soul, at the center of every conversation...

This episode of Behind the Brand Podcast features Michael Hall, Owner of Trustworthy Financial Agency, joining hosts Bob Paden and Adam Hayes for an authentic and revealing conversation. Michael opens up about his journey into entrepreneurship, the mission behind his agency, and the life experiences that shaped his approach to helping clients secure their financial futures. Listeners are treated t...

Join hosts Bob Paden and Adam Hayes as they sit down with Tony Reffeitt, President & Owner of Integrity Real Estate, in this engaging episode of Behind the Brand. Tony shares his inspirational journey from traveling the country as a gospel musician to building a respected real estate business rooted in central Indiana. Having started Integrity Real Estate in 2002, after years with larger brokerage...

In this episode of Behind the Brand, hosts Bob Paden and Adam Hayes sit down with Lauren Taylor, owner and president of Holder Mattress Company, a 77-year-old Indiana business known for its craftsmanship, integrity, and commitment to American manufacturing. As a third-generation leader, Lauren shares the remarkable story of a family-built brand that began after World War II and continues to handcr...

On this episode of Behind the Brand, hosts Adam Hayes and Bob Paden sit down with Zack Conner, owner and partner at Conner Insurance, to uncover the story behind this third-generation family business. Zack shares how Connor Insurance began in 1949, founded by his grandfather, the remarkable Henry Clay Conner Jr.—a World War II veteran whose survival story in the Philippine jungles shaped both fami...

Dive into this engaging episode of Behind the Brand, where hosts Adam Hayes and Bob Paden sit down with Barrett Johnson, the dynamic managing broker behind JF Property Group. Barrett shares his fascinating journey from aerospace manufacturing to real estate, opening up about the pivotal moment he chose entrepreneurship and never looked back. Listeners will discover how Barrett's passion for connec...

Nathan Nichols, co-founder of Storie Co., joins Bob Paden and Adam Hayes for an inspiring conversation about entrepreneurial grit, hospitality, and finding "riches in the niches." Storie Co. is an Indianapolis-based firm that invests in, develops, and manages resort real estate throughout the Midwest, focusing on properties that immerse guests in the outdoors and local experiences. Nathan shares h...

James Bennett, founder of Bennett Services, sits down with Bob Paden and Adam Hayes to share his entrepreneurial journey and the heart behind his success in the steel detailing industry. On this episode of Behind the Brand, James opens up about his family roots in steel work, the crucial role of detailing in construction, and what inspired him to carve out his own niche after years working alongsi...

Step into another enlightening episode of Behind the Brand as hosts Adam Hayes and Bob Paden sit down with Paul Schwartz, founder of Hoosier Shooting Academy. In this candid conversation, Paul takes us on a journey from his roots as a high school coach and PE teacher to his evolution into a passionate entrepreneur and CEO. For nearly two decades, Paul has dedicated himself to the art and science o...

In this episode, hosts Adam Hayes and Bob Paden sit down with the multifaceted entrepreneur, educator, and innovator, Ron Brumbarger. Ron opens up about his journey from early entrepreneurial sparks in the '90s—after a few too many goodbyes from traditional employers—to becoming a catalyst for creative problem-solving and design thinking in Indiana's business community. Discover how Ron's passion...

In this insightful episode of the Behind the Brand podcast, hosts Adam Hayes and Bob Paden sit down with Sarah Kendrick, founder of RHEA Services, to explore the unique and deeply meaningful business she has created. Sarah shares her personal journey from a 14-year career as a music therapist to starting RHEA Services in 2020—driven by her own family's experience with sudden loss and the challenge...

In this episode of Behind the Brand, hosts Adam Hayes and Bob Paden sit down with Pete Brown, founder of Ash Interactive, for a candid and insightful conversation about entrepreneurship, creativity, and the realities of building a business from the ground up. Pete shares his journey from growing up in Michigan and starting out as an elementary school teacher, to making the leap into the world of t...