The Market Podcast

let's talk money. content creation is one of the most time-consuming parts of social media & it requires the right people behind the camera to actually get results. in this episode, we’re breaking down how we price our content creation services, why we keep them separate from ig management, & when it might be time to hire help. we’ll also walk you through the prep, editing, & strategy...

in this episode, we’re joined by lucy hutchins; personal stylist, content creator, & co-founder of moby thrift (aka the originators of the viral princess diana tee). we talk through her creative journey from styling to launching a vintage brand with her husband, and how she’s grown her personal brand in the 2024/2025 creator era. lucy shares what inspired her to go all in on social, how commit...

if you’re sleeping on pinterest… wake up. this episode is your reminder (or your sign) that pinterest isn’t just for recipes & wedding inspo - it’s one of the most powerful, underrated platforms for driving traffic, building brand visibility, & creating a content strategy that works for you. whether you're a business owner, a content creator, or just someone who wants their dream life to l...

in this episode, we’re diving into how to spot marketing trends before they hit your feed & why the brands that lead the conversation are the ones tuned into culture, not just social media. we’re talking about what it really means to forecast trends, how to read between the lines of what’s happening in the world, & how staying culturally curious can shape your most impactful campaigns.if y...

what if your daily routines weren’t just habits, but portals? in this episode, we’re talking about the power of everyday rituals — the ones that seem small but actually shape your next chapter. these moments are either keeping you where you are or quietly pulling you forward.this isn’t about optimizing. it’s about opening.get our full thoughts in the ep. enjoy xxINSTAGRAM: @saammwiches @taliacosen...

ever feel like your brand messaging isn’t quite landing? you know what you do, but does your audience really get it? in this episode, i’m sitting down with candice shearman, founder of emerging cpg partners, to talk all about how to craft messaging that cuts through the noise & actually sticks.candice has spent her career helping challenger brands find their voice & scale their marketing e...

ever checked out a brand’s instagram before deciding to buy? you’re not alone. social media has become the new trust signal, & if your brand’s presence feels off, potential customers will move on—fast. in this episode, we’re diving into how buyers use social media to verify brands, what makes a brand feel credible (or sketchy), & how to optimize your social presence to build trust, attract...

ever feel like your ideas are bigger than your skill set? that’s the creative gap—the space between what you can create right now & what you actually want to create. in this episode, we’re diving into how to close that gap, stay inspired through the process, & push through the frustration of not being where you want to be yet. because every creative goes through it—the key is learning how...

everyone’s talking about email & SMS marketing, but where do you even start? already have flows but feel like they could be doing more? this week, liz from nomadd marketing is here to spill all the secrets on leveling up your digital marketing game for 2025. enjoy xx  @lizkrupka @nomaddmarketing @saammwiches @taliacosentino @saucemediaagroup @relishstudios BOOK RELISH STUDIOS: relishstudios.co...

over the past 2 years, we've learned what NOT to do when setting goals for the year. going into 2025, we knew we needed to mix it up. on this episode, we're sharing our new way of goal setting & what made us decide to change everything!  enjoy xx  @saammwiches @taliacosentino @saucemediaagroup @relishstudios BOOK RELISH STUDIOS: relishstudios.co WEBSITE:  saucemediagroup.com want your in-house...

yes, we're so serious. we are taking instagram management clients again in 2025! what does this mean? why are we bringing this back? are you a good fit? we're answering it ALL on this episode! cheers to always evolving xx INSTAGRAM: @saammwiches @taliacosentino @saucemediaagroup @relishstudios BOOK RELISH STUDIOS: relishstudios.co WEBSITE:  saucemediagroup.com want your in-house agency for $19/mon...

ever wonder what makes a brand you love just  hit ? in this episode, sam & talia sit down with kes nielsen, founder of  Braaand , to dive deep into what it means to create a brand with soul. kes shares her insights on how a brand’s identity goes far beyond visuals, touching on the emotional connections and values that make it truly resonate with people. with years of experience helping busines...

when you start getting that "stale" feeling in your business, it's time to do the "deep work". we got the idea from an episode on The Skinny Confidential & it's been a game changer ever since. simply put - we block out a half-day to talk through the health of the business. we discuss the state of internal SOPS, how to improve our current services, what services we believe our clients are missi...

in this episode, we dive into the secrets behind successful business partnerships & why they can be key to building a thriving brand. we explore the types of content that today’s brands actually need to stand out and how to ensure that content is aligned with your audience’s expectations. We also break down smart strategies to maximize your content budget—whether you're a startup or an establi...

should you be spooked by longer contracts with an agency? in this episode, we dive why you should consider extending your contracts beyond the usual project-by-project basis. we explore the many advantages of longer client engagements, from creating more meaningful work and fostering trust to achieving better results. enjoy! INSTAGRAM: @saammwiches @taliacosentino @saucemediaagroup @relishstudios...

we are always getting asked how to start & build a career in social media marketing. we have an OG sauce girl, olivia bergmann, joining us today to share all her tried-and-true advice. olivia has built an incredible career in creative marketing with roles at Bumble, TruFru, GoNanas, & Sauce (the coolest one duh ;) ). olivia has mastered the art of crafting impactful marketing strategies th...

ready to bring your brand from url to irl? let's talk about EVENTS. we dive deep into the world of brand events, exploring the key elements that can make or break the experience. whether it's a product launch, an influencer dinner party, or a community pop up, the details matter.  we're catching through what we've learned about hosting events for clients & ourselves - the good & the bad! w...

you deserve to enjoy the holiday season while also making bank in your business. our team has curated this holiday prep checklist for you to make sure you are prepped ahead of time. we're talking content prep, community activation, strategic hype builders & soooo much more.  get the full, printable holiday checklist for $25  HERE .  ** secret sauce subscribers get it for FREE. sign up for $19/...

guys...  the big brands are SLEEPING on lo-fi content. what is lo-fi content? it's the content we're making on our phones & digi cams. it's the content we produce in between the major campaigns. it's the community-centered content. what does this mean for us? natalie brandt founder of the conduite, joins us this week to talk about it ALL. she's giving us an inside look at her experience on the...

running out of social media content ideas? we got you. in this episode, we are breaking down our secret to a balanced social media strategy: content pillars. we're talking about the main 5 that work for most brands but also share how to make your own!  want more help with your social media strategy? inquire  here INSTAGRAM: @saammwiches @mahlee_sem23 @saucemediaagroup @relishstudios BOOK RELISH ST...

this episode is going to make social media 10x easier for you... like for real. we've said it before and we will say it again, we're living in a world of content overload which makes capturing and retaining your audience's attention on social media feel like a huge feat. in this episode, we dive into the power of repetition and how consistently repeating your core messages can solidify your brand'...

it's your brand - you make the rules. this week we are joined by the creators behind the brand every it-girl is wearing, Sonderhaus Studios. Olive, Ingrid, and Malia have created a brand that thrives on gut instinct rather than traditional business rules. it's easy to get caught up in the "way it should be done" but they just prove that your intuition is the best guide to create the business that'...

everyone tells you that influencer marketing is the way to go but you've been burned too many times to trust it. we get it, but it's not about influencers being the bad guy... it may just be your approach. this week, we are sharing our tried-and-true tips on successful influencer collaborations as a small brand. the best part? it's not going to break your bank. tune in to learn how to grow your co...

your content is more important than you think. this week, we are joined by the insanely talented, still-life photographer,  kirsten leslie. kirsten shares her insights with working with major brands that we all know and love and how great content is crucial for growth from your brand. we talk about building relationships in your industry and why working with people you love being around makes the...

your social media manager is an extension of your sales team. yup. this role is WAY more important then most brands realize. so how do you find the right person for the job? in this episode, we're diving into the key qualities to look for when hiring a social media manager from our perspective of being social. media managers as well as working directly with them. from strategic thinking to team pl...