AE Bookkeepers

The Margin to Momentum Podcast

Business EN ↓ 4 episodes

You can’t build a predictable sales pipeline on a messy financial foundation. Welcome to The Margin to Momentum Podcast , the strategic operating system for boutique consultancies and human-powered service businesses. Far too often, a company's growth strategy and its bookkeeping exist on two completely different planets. Your CRM says you just had a record-breaking month, but your bank account says you're broke. Every week, growth strategist Kenan and financial architect Ashley Edwards (Founder of AE Bookkeepers) sit down to bridge the gap between your marketing engine and your bottom line. W...

Author

AE Bookkeepers

Episodes

Ep. 2 The Top Line Revenue Trap 01.07.2026 9:57

Join Kenan Rappuchi, founder and Chief Growth Officer of Sellerant, and Ashley Edwards from AE Bookkeepers as they tackle the biggest vanity metric in the business world: top line revenue. In this episode, Ashley breaks down why a founder with half a million in revenue might actually be taking home twice as much as a founder with double that amount, and it all comes down to margins. You'll lea...

Ep. 1: Profit Illusion vs Cash Reality 17.06.2026 1:14:16

Join Kenan Rappuchi, host and founder of Sellerant, alongside Ashley Edwards, founder of AE Bookkeepers, as they expose one of the most dangerous illusions in small business: the gap between paper profits and actual cash flow. In this episode, Ashley breaks down why accrual accounting can mislead founders into thinking they have liquid capital to spend, leading to devastating cash crunches when pa...

Ep. 0: Fueling Predictable Growth 20.05.2026 12:11

Host & Founder of Sellerant, Inc. Kenan Rappuchi sits down with Ashley Edwards, founder of AE Bookkeepers , to discuss the massive financial blind spots hindering small consulting and service firm founders. They explore why scaling on guesses leads to "accidental growth," where top-line revenue rises but profit completely disappears. Ashley breaks down the transition from reactive, rea...

Margin to Momentum Coming Soon 19.05.2026 0:27

Be on the lookout for our episode launching tomorrow!