The Margeteers

In Season 2, Episode 2 of The Margeteers Podcast , Margaret Bouse and Margaret Sherer explore the long-standing tension between sales and marketing—and how to move beyond it. While both functions ultimately drive revenue, they are often structured, measured, and incentivized in ways that create friction rather than collaboration. This episode unpacks where that disconnect comes from and how organi...

Season 2 of The Margeteers Podcast begins with a thoughtful conversation about one of marketing’s most challenging responsibilities: budgeting . Hosts Margaret Bouse and Margaret Sherer unpack how marketing budgets are often built around outdated assumptions—and why flexibility, experimentation, and alignment to business objectives matter more than perfectly forecasted numbers. Drawing from experi...

In this episode of The Margeteers , Margaret Bouse and Margaret Sherer discuss the complexities of budgeting for startups and scale-ups. They chat about how early-stage companies can prioritize their spend, focusing on critical foundational activities like defining the ideal customer profile (ICP) and working toward product-market fit.  The Margarets also share insights on how to educate stakehold...

In this episode of The Margeteers , tune in to understand how to make the most of big budgets while staying agile and aligned with business goals! This episode is all about how larger, more mature companies utilize their marketing budgets. Margaret Bouse and Margaret Sherer discuss the opportunities and challenges of managing multimillion-dollar budgets, balancing brand-building activities with le...

In the final episode of this series for The Margeteers , the Margarets focus on how to avoid wasting marketing budgets, regardless of company size. They explore common pitfalls, from over-collaboration and extended approval processes in large companies to over-investing in the wrong priorities for startups.  They also discuss how to recycle and scale content, the importance of setting realistic ex...

In this episode of The Margeteers, Margaret Sherer and Margaret Bouse dive into the art of storytelling in marketing. They explore how universal themes, emotional resonance, and cultural context can elevate a campaign's impact.  Using a Nike ad as a case study, they discuss the power of nonverbal storytelling, the importance of playfulness, and how great marketing can connect with audiences g...

Margaret Sherer and Margaret Bouse, a.k.a. “The Margeteers”, discuss the critical role of fractional Chief Marketing Officers (CMOs) in guiding startups through early growth stages.  From building a strong marketing foundation to setting up the right Martech stack, they share insights on how fractional CMOs can help startups optimize limited budgets and align marketing efforts with business goals....

In this episode, The Margeteers tackle the challenges of scaling marketing efforts during Series B funding and beyond. They discuss the transition from generalist to specialist teams, the importance of aligning marketing with sales and business objectives, and preparing for potential exits like IPOs or acquisitions.  Learn how to adapt your marketing strategies for global expansion and maximize RO...

Key Takeaways: Introduction to the Margeteers: Margaret Sherer and Margaret Bouse introduce themselves and their backgrounds in marketing and entrepreneurship and startups. The Evolution of the Creative Brief Process: They discuss how the briefing process has changed over the years, with insights on adapting these to meet current business and media landscapes. Challenges in Meeting Client Expectat...

Key Takeaways: Introduction to Episode Two: The Margateers, Margaret Sherer and Margaret Bouse, continue their discussion on marketing processes, focusing on the challenges and solutions of rebriefing. Adventures in the Rebrief Process: They explore the dynamics of needing to rebrief projects due to various internal and external changes, such as mergers, acquisitions, or shifts in strategic goals....

Key Takeaways: Introduction to Acceptance Criteria: The episode focuses on establishing and managing acceptance criteria within the creative brief process, emphasizing the importance of clear communication and setting expectations. Differentiating Project Types: Discussion on how different types of projects like video production and PR campaigns have clear-cut acceptance criteria compared to more...