The Mane Edit by Mikki Auld

In this episode, I'm catching up with Lily of The Salon Reset to talk all things business ownerships. We cover the icky, sticky and not-so-spoken-about topics in our industry. I hope you all enjoy this episode - it's a long one and is more conversational and raw in style - I've not really edited this. Our aim was to bring together salon owners and shed some light on the truths, hardshi...

Carissa started a spray tanning & hair extension business from home when she was 21 and grew it into a chain of 3 stores that ran without her in them, using Facebook & Instagram ads to grow her brand and generate thousands of customers. She has helped over 4000+ small business owners to double, triple and 10X their companies since 2014 with her courses and Facebook ad templates. To learn m...

Are you a salon owner aspiring to boost your revenue? Well, here's the reality check - the key to making more money lies in understanding that your clients are your pay-check! In this episode, we'll explore some strategic approaches to increase your hair salon business revenue without compromising your style or sanity. We're making numbers sxc, by breaking it all down and getting fierc...

In this episode I’m unpacking 10 key things that I think are MOST IMPORTANT in building a successful and profitable salon brand in 2024… Spoiler alert… none of it has to do with how well you’re performing on instagram, sorry! Imagine a salon that runs like a well oiled machine without you there 24/7 - imagine hitting 7 figures and maintaining a high profit margin - Are you ready for elevation in 2...

If you're after a punchy episode that fuelled with straight up truths and unpacking the hard stuff, this is it... Never one to shy away from the "real talk" Charlie Crothers is the owner and founder of The Nest Hair Boutique in Perth, Western Australia but not only that, she's a woman with her fingers in many pies... As a self-confessed serial entrepreneur, Charlie has her own E-...

Let’s be real, creating a luxury salon that stands out requires a strategic approach that goes beyond just offering premium services. It may not happen over night but in this post I’m diving into everything you need to consider when building a luxury salon from the ground up. We’ll start by focusing on growing demand, designing a unique space, product consciousness, team development, and defining...

As a thriving salon owner, the decision to hire a new stylist is a pivotal moment in the growth trajectory of your business. While it may be tempting to base this decision solely on the busyness of your salon, there are key indicators and strategic considerations that should guide this process for long-term success. Join Standout Salon Academy https://www.mikkiauld.com/standout-salon-academy Work...

✨ Elevate Your Salon Game: The Power of Career Pathways! ✨ Running a thriving hair salon is more than just fabulous cuts and colors—it's about cultivating talent and paving clear career paths for your team. 🌟 Here's why a structured career progression plan is a game-changer: 1️⃣  Attract & Retain the Best:  In the beauty industry jungle, skilled stylists are treasures. A well-define...

Maybe you were paying for a rent a chair and thought "I could have my own space for this money" BUT the strategy that got you so far freelancing will not get you far as a business owner. Opening a salon business is extremely hard - you start finding that you're constantly problem solving and never switchingoff. You thought growing a team would be simple enough but leadership is incre...

In this episode I am speaking with the incredible Danielle Renee, the creative force behind the esteemed Bobbie Charles brand.  With an unwavering commitment to perfection, and endless learning, Danielle has seamlessly woven strategy, fierce leadership and excellence into every area of her beauty salon brand. Beyond Bobbie Charles, Dani is a strong advocate for personal and professional growth, co...

As Steve Jobs once said, "You can only connect the dots when you look backward and not when you look forward." In this blog post, we'll explore why policies are crucial for the success of a hair salon business and how they help you connect the dots to build a thriving company that stands the test of time. In this episode, we're exploring "why" they're integral for w...

Are you tired of the constant chatter about how to use social media for your business? It seems like everyone has an opinion on what you should be doing, and it can be overwhelming. There’s so much “STOP doing this” or, “You are making these 5 mistakes!” and honestly sometimes i feel like throwing my phone on the ground and giving up. Is social media and attracting new clients really this hard? As...

So let’s just get a couple of things straight… 1. Biz owners certainly didn't get into salon ownership to feel stressed and financially burdened and another one… 2. There’s a misconception that salon owners are profiting at stylist’s expense. In this ep, we're breaking down the Stylist Vs Salon Owner debate and explaining why working together is essential for everyone's success. Ready...

⁠https://www.mikkiauld.com/ssa-competition⁠ ⁠WIN A TICKET TO STANDOUT SALON ACADEMY⁠  So, my instagram account was disabled and deleted by Meta - wow, what a time! While I was gutted by this, I used it as an opportunity to show up as my "ideal self" THE PERSON I WANT TO BECOME If you've been following me on socials you will know that I developed Standout Salon Academy, an online cour...

If I were to go back in time and start my business over, I would create a step by step guide on how to deliver THE PERFECT client experience. The proof is in the pudding and consistency is KEY - Successful businesses are built off solid foundations and so it's integral that you get this right first. Leading by example is the first step, the second is to make it part of your culture. Every clie...

Amelia Jane has taken the hairdressing world by storm! As a girl from far north Queensland who didn't quite know what she wanted from the industry, she's made a HUGE impact. Amelia has successfully built an iconic salon brand from the ground up but that doesn't mean that she hasn't had her share of setbacks. In this raw and open interview we discuss how she's created Milly The...

It's a new era of hairdressing and here's what I'll be discussing in this spicy little ep. People interview us now and not owners interviewing staff How do we stay ahead of the curve? Put micro changes in place and adapt Ask your team what is your ideal income? How much do you need to live a life you love, what does that look like? Know the numbers, your ability to apply new business m...

I'm going to share all in this detailed episode about growing your hairdressing or salon instagram account. These are tips that have been trialled and tested by me and they're going to REALLY level up your insta game. Social media is one of the easiest ways to reach your target demographic - all it takes is a little time, strategy and discipline to see BIG results. It's time to take a step back an...

When I started out 6 years ago I had very little cash and only a few hundred followers online. In this episode I am going to share EVERYTHING in regards to start up costs, marketing, product orders & wages. To learn more about my journey, find me on instagram @mikkiauld_hair and to access ALL of my business templates and brand guides check out www.themaneedit.com.au

Social media can seem like such an enormous puzzle but in this episode I am going to share how I grew my brand in those early days and what I think guaranteed me success online. This is such a juicy episode and I'll be sharing insta secrets that I've not shared with ANYONE. We're going to be talking about growing your ideal client list, creating high ticketed salon services and expanding your comm...

Welcome to the very first episode of The Mane Edit! I am so excited to be embarking on this journey with all of you and I hope you know how much it means to me that you’ve found your way to this podcast. In this episode, I’ll be sharing some insight into myself, how I have come to be where I am at this point in my life, and what you can expect from The Mane Edit going forward. For those of you who...

Salon owners, business gals & boys, hair stylists, entrepreneurs & freelancers... WELCOME TO THE MANE EDIT! Mikki Auld is a small town girl, who dropped out of school, secured a hairdressing trade and build a WILDLY successful brand from the ground up. Business can be tough right? ANDDD can feel like never ending to-do lists and problem solving.. trust us, we get it. The Mane Edit is going...