The Maker's Playbook

Send us Fan Mail Should I sell online? Or should I sell at in-person markets? Should I accept wholesale? Should I teach? These are just a handful of the myriad of questions we makers often ask ourselves when trying to figure out how the heck to get our small businesses off the ground. But it’s hard to know what the right choice is for yourself until you try many of these things. And when I say try...

Send us Fan Mail Pricing your art… It’s part math, part alchemy, and a whole lot of emotion. It should just be simple math, but somehow it's never that simple. On today's solo episode I dig into the differences between cost-based pricing and value-based pricing (and why the second one is so important specifically for artists). Of course, as is true with most things in life - The topic is...

Send us Fan Mail Most of us dream about quitting our full-time jobs in order to do what we love. In fact, that might just be why you are listening to this very podcast. But what if, instead of thinking of your full-time job as the thing holding you back from being creative, you approached it from the perspective of the thing that allows you to be creative. Maybe not necessarily while doing that jo...

Send us Fan Mail How many of us feel like we need to have every single detail figured out before we start something? I know I sure do. If this is your first podcast episode, you will soon figure out, I am awfully (obsessively) Type A for being a creative.  And while at times that has served me really well in systematizing processes and being organized in order to use my time efficiently, at other...

Send us Fan Mail Today on the podcast, I’m discussing one of my favorite, most insightful, yet most difficult to stick to topics… growing slowly. If I could do it all over again, and go back 12 years in time, the one thing I would do differently would be to actually hold onto the work outside of starting my own business longer. I was in such a rush to feel the false legitimacy of being “full-time”...

Send us Fan Mail There are two very exciting things happening on the podcast this week! #1 - I’m excited to announce that for the first time since starting this podcast, we have a bit more support to help me get new episodes out into your headphones! For the next couple of months, the one and only Amaco is sponsoring the Maker’s Photography Styling System! And I couldn’t be more grateful & exc...

Send us Fan Mail Why do you want to have 10,000 followers on Instagram? What will that do for you? Or rather… what do you think that will do?  Today’s world is full of encouragement to grow - have more followers, make more content, do more, diversify income streams - do more and grow, grow, GROW! But have you ever stopped to ask yourself, “Why?” On this week’s episode, host Rebecca Ickes Carra she...

Send us Fan Mail On today’s episode, Tom Kemp manages to hold space for both a deeply philosophical conversation while at the same time providing pragmatic advice for all of us working to figure out how the heck to make a living from the things we make. I personally, have never connected much with the philosophy and the “what is art?” conversations that often spring up, but when married side-by-si...

Send us Fan Mail Is the thing you are dreaming of doing actually going to provide you with the life you are dreaming of having?  On today’s episode, I sit down with Becca Otis (yes, from Wheeltalk Podcast!) to dispel some of the myths behind a lot of goals we self-employed artists often set. Dream of owning your own studio & hosting classes, she’s done it. Dream of selling your work to make a...

Send us Fan Mail Have you ever felt overwhelmed by all the things you think you are supposed to be doing as a maker in 2022? Post a reel every day to Instagram! Don’t use Etsy, build your own website! Raise your prices!! The world can often feel like it’s constantly yelling at us to change something, fix something, do something more, and more and more… And if you are anything like me, that ever-gr...

Send us Fan Mail Do you think it’s too late to organically grow a large Instagram following? Did you only just start your Instagram and it feels like you’ve missed the opportunity? Maybe you tell yourself “there’s no possible way to grow on Instagram these days compared to before…” Or assume the advice someone gave you - maybe someone who already has a much bigger following - won’t work for you be...

Send us Fan Mail What if you stopped making the kind of work you don’t actually like to make and decided to only make the random thing that really interests you? And what if… what if doing that actually brought you more sales and more people interested in your work and excited about the same thing you are excited about than you could have ever imagined? That very thing is happening for Kate Schroe...

Send us Fan Mail For most everyone I’ve spoken with in the last year and a half of the podcast, one thing has been true - As soon as they touched clay, they were hooked. It was like a siren call, an addiction, where their whole life they began to rearrange in order to figure out how to carve out more time to have their hands in the mud. That mesmerizing experience that is true for so many of us, o...

Send us Fan Mail When you see a super well know potter's name somewhere - on the cover of a book, on a list of speakers at a conference, or anywhere else - do you ever wonder how they got there? Did they always know they wanted to do this? Or was their path a bit more windy (perhaps like yours and mine)? Have they reached this particular level of success because of a clearly laid out plan, or...

Send us Fan Mail 12 years ago, I had no idea what I was doing. I didn’t go to business school. And I definitely had never dreamed of starting my own business. But, I managed to keep putting one foot in front of the other and climb up the hill that is self-employment, learning when to adjust course or totally change plans when necessary thanks to the support of an incredible Community of peers. On...

Send us Fan Mail Kenny Sing of Turn Studio & I chat this week about how his Instagram originally started out simply as a place to share the processes he was testing out, without the intention of reaching 83,000++ followers. We also dig into his passion for teaching and why he's building his community studio space (plus how building a studio actually works and all the hard cost realities o...

Send us Fan Mail On this week’s episode, I virtually sit down with Lucy Fagella to discuss how she’s shifted her business over the course of the last 20+ years as a full-time studio potter. We chat about the realities of parenting and being a full-time maker as well as how to make sure you are taking care of your body amidst the physical demands of ceramics. Lucy has navigated the big shift from p...

Send us Fan Mail Have you ever talked yourself out of going after a goal because the logistics just felt impossible? Like pursuing a master’s degree when you can’t attend a school in person? Or setting up a home studio space when you work in a job that forces you to move locations every couple of years? Pretty difficult right? But not impossible. Or at least, you can’t use that excuse any more, be...

Send us Fan Mail We are back! Season 3 of the Maker’s Playbook podcast kicks off with Adam Field! In this episode, Adam and I dig into how he managed to say yes to a multi-year residency program at the Archie Bray with 2 kiddos in tow, how he integrates social media into his studio practice, and the vulnerability it takes to change the style of our work when also making a living from that work. Th...

Send us Fan Mail It’s taken me longer than expected to finish writing this episode. But I suppose that should come as no surprise given the constant influx of world news being thrown at us. At times like this, just like in 2020 and so many other moments of social awakening in the last few years, our work as artists can feel disconnected with the immediate needs of the world. On this week’s solo ep...

Send us Fan Mail Do you think of the word “business” as a dirty word? Does the idea of starting a business seem like the last thing that might bring about the change we so desperately need in the world? Could a business possibly do as much good for our communities as a non-profit organization? Well, this week’s podcast guest is building a business on their terms. And it’s one creating quite an imp...

Send us Fan Mail Burnout - If it wasn’t a word in your vocabulary before 2020, it probably is now. It’s a topic talked about a lot in the land of the self-employed and generally, the tactics for avoiding it are always given by someone who’s just recently, slowly, crawling out of it. But don’t worry - Nicole Dacey and I aren’t going to give you any of those tactics you’ve heard a million times. No,...

Send us Fan Mail What if you set up your life around one non-negotiable? How would that inform the decisions you make every day? How would that change your day-to-day schedule - where you live, what you choose to do for work (if it’s outside of the non-negotiable), how you commute… all of it. Maybe it’s a radical idea, but when I heard today’s podcast guest, Mike Tavares, describe this decision it...

Send us Fan Mail What’s the through-line for everyone thinking about going full-time with their art? Or even for those who are already full-time and self-employed? No matter what, aside from a slightly obsessive passion for our craft the big elephant in the room for us all is Risk. And today’s podcast guest stared risk in the face and said yes anyway. She said yes to moving cross country and yes t...

Send us Fan Mail Our first ever panel is on the podcast this week! I’m chatting with not one, but two of the founding members of the Village Potters Clay Center in Asheville, North Carolina - a brilliant community studio that clearly has cracked the code on not only helping potters and artists push themselves creatively but also in creating sustainable partnerships and viable businesses. So basica...