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The Majestic SEO Podcast
The Majestic SEO Podcast is a monthly panel of SEO experts, debating today’s burning SEO-related issues, hosted by David Bain. David also interviews SEO experts on a one-on-one basis as part of the series. Previous topics include:- What are the best approaches to SEO in 2023?- What are the new and old approaches to link building?- What are the best approaches to Social Media Marketing in 2023?- What are the best approaches to Analytics in 2023?- What are the different perspectives between working for an Agency vs In-House?- SEO for large enterprise sites vs SEO for small businesses- How do you...
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Episodes
Use data science to inform your SEO - with Andreas Voniatis 14.06.2023 14:56
David and Andreas discuss how to use data science to inform your SEO, including: - What does this mean in practice? - Data science driven website user experience - Data science driven competitor analysis - On-site SEO - Content marketing - Link building
SEO for E-Commerce 07.06.2023 50:58
Which platform is best for E-Commerce SEO? Shopify, WordPress or something else? And what are some of the most effective SEO techniques for e-commerce SEO in 2023? That's what we're discussing on this episode with Luke Carthy, Yvie Ansari, Paul Ryazanov, Dominic Lill and Ritu Goel. Discussion topics include: Which platform is best for E-Commerce SEO? Shopify, WordPress or something else? What are...
How an EEAT-first strategy will set your SEO campaign up for success - with Edward Ziubrzynski 31.05.2023 20:21
David and Edward discuss how an EEAT-first strategy will set your SEO campaign up for success, focusing on examples of the 4 key areas: Experience Expertise Authoritativeness Trustworthiness
Be Proactive about Promoting your Content and Acquiring Backlinks - with Alan Silvestri 25.05.2023 15:42
David and Alan Discuss: How to be proactive about promoting your content and acquiring backlinks, don't wait for them to come naturally (although that should always be the #1 goal). Avoid getting stuck in the "Content Graveyard". The discussion includes: How do you define the Content Graveyard - unindexed content? What are the best practical ways to promote your content and acquire backlinks now?...
How to add AI to your SEO processes - with Julia McCoy 17.05.2023 17:19
David and Julia discuss AIO - the new process of AI-led, humanly-assisted content creation. The conversation focuses on how to optimize for CRAFT: C (cut the fluff - editing AI output to be better), R (reviewing and optimizing SEO to be as human as possible), A (adding visuals and media to tell a story with pictures), F (fact-checking for accuracy), and T (trust-building with personal style, story...
Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements - Yagmur Shimshek 10.05.2023 16:19
David and Yagmur discuss: Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements and task/project prioritization in 2023 What do you mean by your website’s Information Architecture strategy? How does this Information Architecture strategy support a business with technical and on-page SEO improvements? How does the Information A...
What link building strategies are recommended in 2023? 03.05.2023 53:24
Get ready for another exciting episode of The Majestic SEO Podcast as we bring together Alexandra Tachalova , Jason Morris , Victor Karpenko , Amit Raj , and Tamara Dzajkovska to share their insights and predictions for the future of link building, and what you can expect in 2023. From building authority online to future-proofing your SEO, this episode will be p...
Don't forget about the bigger picture - Hope Anderson 26.04.2023 17:42
David and Hope discuss: Move away from viewing your site as a collection of individual pages Move away from chasing ranking fluctuations Move away from forgetting your site is a wider entity. How do you SEO your site as a whole? How do you measure this? Paid traffic vs Social
Regularly check your most important SERP Snippets - Marcus Tandler 19.04.2023 17:00
David and Marcus discuss: What tools do you use and what is your process for doing this? SERP Snippet Scraper Chrome plugin Can you keep historical records of the previous reports and compare your current results? What are you looking to compare? What’s a tangible result from improving your snippet?
Optimize Your Product Images for Google's AR Feature - Amel Mehenaoui 12.04.2023 17:07
David and Amel discuss: How do you optimize images for Google's AR feature? Does this also improve accessibility? What kind of image file is best? How do you name image files? Does schema help as well?
Any SEO Tool is only as good as the person using it - Julia Logan 05.04.2023 15:02
David and Julia discuss: Do SEOs use too many tools? Give me an example of tools that aren’t used well How do you become better at using tools? What tools should SEOs be using? How do you train others to use tools more effectively?
Programmatic SEO: How to deliver automated SEO at scale 29.03.2023 49:20
In this episode of the Majestic SEO Show, we're discussing Programmatic SEO: How to deliver SEO at scale, in an automated manner. Joining David Bain are Kevin Indig, Mordy Oberstein, Anna Uss and Anne Berlin.
Review your current processes and cut out unnecessary tools or modules - with Marco Giordano 22.03.2023 19:27
David and Marco discuss: What are some examples of processes that SEOs should review? Should all SEOs be doing this or is it just the responsibility of SEO Heads and Managers to boost productivity? How do you stay focused? Where does AI fit into this?
How to use ChatGPT for SEO - with Garrett Sussman 15.03.2023 15:21
David and Garrett discuss: What content can be used producing ChatGPT? What editing is necessary for ChatGPT content? How is content produced by ChatGPT picked up by Google? Are there other AI content tools that you would recommend? What is the future of AI content?
Digital PR campaigns will have to work harder than ever in 2023 - with Iona Townsley 08.03.2023 17:56
We’re seeing less impact through digital PR campaigns which has led agencies to favour reactive PR strategies. However, if you make your campaigns work extra hard, you can achieve just as high successes. This means watertight data, strong methodologies, great copy and validating them before launch.
Using ChatGPT for SEO 01.03.2023 53:47
Is ChatGPT a great opportunity to speed up your SEO activities? And if so, how can you best use ChatGPT within your SEO activities? That’s what we’re discussing in the next episode of the Majestic SEO podcast with Garrett Sussman from iPullRank, Alizée Baudez from alizeebaudez.com , Jo O’Reilly from Salience, Ken “Magma” Marshall from RevenueZen, and ...
How to use AI to help with content, but not to rely on it - with Andy Chadwick 22.02.2023 20:01
David and Andy discuss: What does that mean in practice? What can you rely on AI to do? What type of content can AI help with? What type of content should you not use AI for? What does the optimum process that uses AI to help with content look like? How do you ensure that search engines think that your content was written by humans? What tools do you recommend?
How to target your SEO Strategy to Entities - with Gerry White 15.02.2023 17:28
David and Gerry discuss: Why do you describe entities as the most critical thing? How do you target your strategy to entities? What does enhancing with multimedia and internal linking mean in practice? What’s an example of good automation?
How to find SEO opportunities using the Crawl Stats report within Google Search Console - with Katherine Nwanorue 08.02.2023 15:24
David and Katherine discuss: - Google Search Console crawl stats data report - Hosts - How Google is crawling your subdomains - Robots.txt - DNS resolution - domain provider - Server connectivity - HTTP Response - File Type - HTML, javascript, images or videos - Purpose - Discovery and refresh - Googlebot
What are the best alternatives to Google Analytics? 01.02.2023 49:54
With the move towards GA4, it might be a good time to review your analytics software – are there any better alternatives out there compared with Google Analytics? That’s what we’re covering in this episode of the Majestic SEO podcast – with Chloe Christine from CC Digital, Amanda White from Amanda White Digital, Jean-Marc Courtiade (Matomo Consultant & Trainer), Petr Janošík fro...
How does site accessibility impact SEO? With Heba Said 25.01.2023 14:42
David and Heba discuss: What are the key areas in accessibility? How does accessibility impact SEO? How does Google analyze accessibility? How do you measure the impact for accessibility?
Volume/depth of content doesn't mean you will rank well - with Chris Green 18.01.2023 16:07
Chris Green believes that volume/depth of content doesn't mean you will rank well - the content has to be good and specific to the need. For SEOs working with multiple brands/clients, the challenge becomes connecting effectively with the user's needs and how to satisfy that meaningfully.
Google will release helpful content updates that reward satisfying experiences - with Jonas Sickler 11.01.2023 17:46
During this conversation Jonas and David discuss: - Understand search intent - Measure the value of user intent? - Build topic clusters to cover a topic completely - Add unique perspectives while still answering the query - Create linkable assets (spam links are being devalued more, good links still pass value) - Be a trusted source of information beyond search (social, email, etc) because that re...
SEO Strategy for 2023 04.01.2023 52:04
It’s time to plan out your SEO strategy and activities for the coming year! But what should you include and what should you prioritise in 2023? David Bain hosts this webinar and will be joined by Maria White from Kurt Geiger , Crystal Carter from Wix , and Dre de Vera from Twingate and The SEO Video Show to discuss SEO Strateg...
SEO in 2023 Preview 30.11.2022 43:33
Once again we’ve teamed up with David Bain to produce a guide for SEO in 2023 that you can use to stay one-step ahead of your competitors as we head into a new year. Just like SEO in 2022 , the guide will be available as a podcast, YouTube series, and a book, and will feature 101 of the world’s leading SEOs, all sharing their number #1 actionable tip for 2023. The “SEO in 2023” b...
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