The Majestic SEO Podcast

With Google rolling out its SGE (Search Generative Experience),  Erik Wikander  from  Zupyak ,  Rana Abu Quba Chamsi, PhD  from  Expando ,  Veronika Höller  from  CompuGroup , and  Laurence O’Toole  from  Authoritas  join our host  David Bain  to discuss what impact it will have on SEO strategy.

Joining David Bain to discuss the merits of PR link building vs ‘conventional’ link building are  Alexandra Tachalova  from Digital Olympus,  Amit Raj  from The Links Guy,  Eva Cheng  from Evolved Search and  Nick Rubright  from Ranko Media.

What are the most important aspects of web accessibility in 2024 and how should this impact your SEO strategy? In this edition of the Majestic SEO Panel,  Billie Geena ,  Damien Robert ,  Heba Said  and  Heike Knip  join David Bain to discuss how web accessibility impacts SEO.

In this episode we cover the key aspects of analytics that SEOs should know about, but don’t necessarily know about. Also, how has analytics changed and what are the key metrics to be benchmarking performance against nowadays. Joining host David Bain to talk all things analytics are  Andy Crestodina ,  Dana DiTomaso ,  Gemma Fontané , and  Sébastien Monnier .

In “The State of AI in SEO,” we delve deep into the evolving landscape where cutting-edge technology meets digital strategy. From the latest AI-driven algorithms shaping search results to the game-changing impact on content creation, we’ll unravel the secrets of staying ahead in the ever-transforming world of SEO. David Bain is joined by  Annika Haataja ,  Tejaswi Naidu ,  Garrett S...

How do you plan your SEO strategy for the coming year? Is it best to plan your SEO activities for a whole year or is it more effective to break down your overarching plan into smaller chunks? David Bain is joined by  Katherine Nwanorue ,  Gianluca Fiorelli ,  Kevin Indig  and  Gemma Fontané  to discover how they pull together an SEO strategy and how they suggest you d...

Each year we ask the world’s leading SEOs to share their number one actionable tip for the upcoming year. This makes our  SEOin2024  guide a great way to learn from the best in the business and to help you stay one-step ahead of your competitors as we head into a new year. For this special episode of the Majestic SEO Panel Show our host  David Bain  is joined by  Myri...

How should you use AI to generate content while at the same time retaining the principles in EEAT? With Adelina Bordea, Edward Ziubrzynski, Ian Helms and Kavi Kardos. Hosted by David Bain.

David and Heike discuss how neurodivergent thinking can supercharge your SEO. Talking points include: - What is Neurodivergent thinking? - Is this from the perspective of someone who is neurodivergent or who is managing someone who is Neurodivergent? - How should someone who is Neurodivergent grow their SEO career? - Does an SEO team leader who is managing someone who is neurodivergent need to be...

What are the current tracking and attribution challenges that SEOs are facing and how should you deal with these challenges? Joining host David Bain are  Irina Serdyukovskaya ,  Navah Hopkins , and  Brie Anderson .

David and Tom discuss how every algorithm update is only ever optimising toward a better user experience - and if you constantly optimise for that, you can't go far wrong. Talking points include: - What sort of user experience should you optimise for? - How does that increase your organic traffic? - How do you measure improved user experience from an organic search perspective? - Why constantly op...

David and Leanne discuss why you need to educate Google about your brand and control your narrative through the entire customer journey. Talking points include: - How do you Educate Google about your brand? - In which aspects of your customer journey can you control your narrative? - How do you control your narrative? - What measurable impact does this have?

Victoria Olsina discussed the importance of using hybrid models for AI. Topics covered include: - What tasks do humans do best and what tasks does AI do best? - How do you use AI for keyword research? - What AI do you use to cluster topics?

Whether you are an experienced SEO professional or just starting in digital marketing, a Link Graph can be a powerful and intuitive SEO tool for link building and Digital PR that helps you understand your website’s neighbourhood. Joining David Bain for an episode of the Majestic SEO Podcast on using Link Graphs are  Bill Hartzer ,  Julia Logan , and  Silke Vanbeselaere .

Casie Gillette discusses the importance of being able to adapt, covering: - With all of the changes currently taking place in search, we have to adapt our strategies and tactics faster than ever. - How often should you set a strategy? - What do we adapt? - How do we adapt? - What skills will remain the same?

Yvie Ansari shares how to integrate SEO into the broader marketing mix to drive better results overall, discussing: - How do you integrate SEO into the broader marketing mix? - How does SEO relate to other marketing activities? - How does SEO drive results overall? - How do you measure the impact of SEO when it is positively impacting the sales of other channels?

In this episode Sally Raymer shares how to stay true to brand in a world of AI. Discussion points include: - Staying true to brand in a world of AI - Defining what your brand is - Why is this important? - What are the AI temptations that are bad? - What does staying true to a brand mean? - How do you ensure that every marketer in your organisation can articulate what your brand means? How do you u...

Adrijana Vujadin discusses how working on your mindset will make you a powerful SEO Professional. Talking points include: - What does that mean? - How does this actually help? - What do you need to improve? - How do you improve it? - How often do you need to do this? - What impact does it have?

In this epsiode of The Majestic SEO podcast we look at how to find website performance issues and how to fix them, with Nikki Halliwell from Journey Further and Prachi Keshavani from MISFIT. Topics covered include: - What are the most important website performance issues in 2023? - How do you monitor for website performance issues? - How do you fix website performance issues?

Stop creating new websites and delve into the power of domain consolidation. This is an approach that not only supercharges SEO, but also provides extensive benefits in sustainability, search generative experience readiness, data and branding. With Damien Robert.

Brendan Awe discusses how to embrace AI content, but at the same time, be smart about how you do it. Discussion points include: How should we embrace AI content? What shouldn’t be AI content? What’s your AI content production process? What software do you use? How do you envisage this changing over the next year?

Martin and David discuss how creating content that your customers need is more important than creating "SEO content". Discussion points include: How do you define SEO content in 2023? Can you not do both at the same time? What if there is no keyword volume for the content that your customers need? What is your current content creation process? How do you measure success?

In this episode of the Majestic SEO Podcast, we’re going to explore the best ways of reaching out to prospective link partners so you can maximise your likelihood of receiving your desired link. Joining us for this episode on Link Building Outreach is  Izabela Wisniewska ,  Aaron Anderson ,  Anna Bravington  and  Ajay Paghdal . Topics covered include: How do you determine...

Isa and David discuss: As Google loves a backlink profile with referring domains, focus on content that tells your story in a way that connects with untapped audiences Talking points include: - How do you connect with untapped audiences? - How do you target the most appropriate untapped audience? - Why focus on content that tells your story? - How does this build backlinks?

Anna and David discuss: How to work on developing and publishing interactive content. Interactive doesn't have to cost the earth and it has multiple benefits, from increased customer satisfaction, to the thing all SEOs want... more links! Topics include: - How do you define interactive content? - How do you make interactive content? - Why does interactive content encourage more links? - What other...