The Magnetic Copy Podcast

Every month someone declares SEO is dead, they're either selling you a "viral" social media course or they never made SEO work for themselves in the first place. In this episode you'll find out why SEO is more alive than ever and see what's possible for your business when your website is optimized to get found and sell. You'll hear real results from my own website and fro...

Many service providers are told to hide their prices to "control the conversation" and to me, this doesn't make any sense. This episode breaks down why that advice is backfiring, who it's actually filtering out, and what to do instead if your services are custom and a flat rate doesn't work for you. 🟡 CHAPTERS: 00:00 Intro 01:22 What the "hide your prices" logic ac...

You had a good conversation with a prospect, they seemed interested, then nothing… If this keeps happening, it's not your offer and it's not your follow up, it's your marketing message. In this episode, I share what happened when I moved my message to social media and accidentally diluted the exact thing that used to get me clients without trying. And of course how to fix this if this...

Could your grandma explain what you do to her friends, at bingo? If not, your marketing message has a problem and that's the very reason why your website is invisible on Google. 🟡 CHAPTERS 0:00 Intro and the Grandma Test 0:44 Vague messaging & Language gap problem 2:04 Vague copy hurts SEO and conversions 2:21 Why experts end up vague 4:05 The clear messaging transformation 5:20 What bad...

Most service providers delay their website because they think they’re not “ready yet,” or that social media is enough for now. In this episode, I answer a simple question: when should you actually create a website for your business? The answer is more straightforward than most people expect, and it quietly changes how you think about visibility, trust, and getting clients online. If your business...

Most service providers rely on referrals or social media to get clients. It works for a while, until it becomes inconsistent or stops altogether. In this episode, I break down why referrals and social media are not reliable long-term strategies, and what to build instead if you want a steady flow of clients without constantly posting or chasing visibility. 🟡 CHAPTERS: 0:00 Referrals & social...

Get clients from long-term visibility content and Google without posting every day. Today, I’m telling you about the social media bots that suspended my account three times, my business kept running. I also break down why social media is rented land, what real consistency actually looks like, and how to build a website that brings in clients whether you show up online today or not. 🟡 CHAPTERS: 00...

In this episode, I'm sharing the result of my social media experiment, what it's taught me and why SEO will always win for someone like myself who doesn't like and isn't built for the influencer business and marketing model. 🟡 CHAPTERS: 00:00 Intro: posting 4x a day for 15 days 00:30 The algorithm problem: no one actually understands it 01:04 Why I keep coming back to SEO 02:19 Th...

Someone recommended a permanent makeup artist to me. But I wasn't about to trust her with my eyelids without checking her website first. That's exactly what your potential clients do, even when you come highly recommended. In this episode: why word-of-mouth alone isn't enough, and what your website needs to do so people who land on it actually reach out. Download the free checklist to...

🟡 The workshop took place on May 26th, it's now available as a digital product. ⁠https://morganeconsulting.com/freebie-that-brings-clients-free/ If your freebie is growing your email list but not your client base, it's not your freebie's fault. It's where you started to build it. Most service providers actually pick a topic that sounds useful, they make it pretty and hope it leads...

Your website needs to make a good impression like when you go on a first date. But most service-based businesses are out there proposing before anyone even knows their name. By the end of this episode, you’ll know why your website is probably proposing on the first date and what to do instead so the right clients actually stick around and book. 🟡 CHAPTERS: 00:00 Intro 00:27 The dating analogy and...

Find out why your website isn't bringing you clients, even if it looks great to the eyes. This episode will show you 3 ways to figure out which specific problem you have (SEO or copy) so you fix the right thing instead of redoing everything from scratch. We cover: the two jobs every service business website has to do, the most common website mistakes that silently cost you clients, how to tell...

You're a service provider or private practice owner and you've been posting consistently, but your results don't match your effort. Meanwhile your competitor, who seems to do less, keeps getting booked. In this episode I break down the real difference between being visible on social media and being findable on Google, why consistency on social media doesn't equal consistent clients...

Grab your free website audit checklist: https://morganeconsulting.com/free-website-audit-checklist/ Watch the full breakdown here: How to get clients from Google: https://creators.spotify.com/pod/profile/the-magnetic-copy-podcast/episodes/How-to-get-clients-from-Google-without-relying-on-social-media-e3h398k

If you're a service provider whose website content is getting views but no inquiries, this is the episode to watch. Most service entrepreneurs and experts have a website that's not doing the job it's supposed to be doing. In this episode I walk you through the three questions I use when I audit a client's website to figure out whether their content is written for browsers or for bu...

How to get clients from Google - Watch the full episode here: https://open.spotify.com/episode/70Hb3DkOWAuLqjZQJXe7k3?si=abTgctGUQwyizSxq5cjg4g Find out what may be costing you clients and get practical feedback on your website: https://tidycal.com/morganeconsulting/free-mini-website-audit Thanks for watching, Morgane SEO Sales Copywriter & Long-term Visibility Strategist https://morganeconsul...

How to get clients from Google - Watch the full episode here: https://open.spotify.com/episode/70Hb3DkOWAuLqjZQJXe7k3?si=abTgctGUQwyizSxq5cjg4g Find out what may be costing you clients and get practical feedback on your website: https://tidycal.com/morganeconsulting/free-mini-website-audit Thanks for watching, Morgane SEO Sales Copywriter & Long-term Visibility Strategist https://morganeconsul...

Everyone asks how much SEO costs. But nobody talks about what it actually costs in time, energy, and the decisions you have to make before you spend a single euro or pound. In this episode, I'm giving you the honest, unfiltered answer I give my clients: what SEO realistically costs depending on how you choose to do it, what most people get wrong before they even start, and how to figure out wh...

If you're a service provider who's tired of posting every day with no consistent results, this episode is going to make a lot of sense. We're talking about evergreen marketing: what it actually is, why it works when social media doesn't, and what your website needs to do to bring in qualified clients from Google without you being online all the time. You'll have a clear picture...

How to get clients from Google - Watch the full episode here: Find out what may be costing you clients and get practical feedback on your website: https://tidycal.com/morganeconsulting/free-mini-website-audit Thanks for watching, Morgane Sales Copywriter & SEO Strategist https://morganeconsulting.com/sold-out-seo/

Hey there! In this video, you'll learn how to get clients from Google as a service-based business. To do that, I'm sharing 3 practical steps you can implement today to be found on Google without relying on social media marketing (whether you work locally or online). 🟡 CHAPTERS: 00:00 Intro 01:15 Step 1: Claim your digital real estate 04:27 Step 2: Use the words your clients actually searc...

I got put in Facebook DM jail mid Zoom call while explaining why relying on social media is risky for your business. The timing was so perfect I laughed out loud. But here's the real story: I've known website SEO works from the beginning. I had seen results before anyone told me what to do. However, I still got brainwashed by the self-proclaimed gurus of the internet saying social media wa...

Your website has 10 seconds to make an impression. And if you're losing clients, it's not because your offer is bad or you're too expensive. It's simply because your website is making the wrong impression before anyone reads a word. In this episode, we break down what visitors subconsciously decide the moment they land on your page. If your website gets visits but not inquiries, th...

You're a service provider who has a great offer, a beautiful website, and solid expertise, but you still lose prospects who were THIS close to booking... Simply because something in your sales copy felt unclear, risky, or just not specific enough for them to say yes. In this episode, we break down how buyers actually make decisions (hint: it's not just emotion) and the four things your web...

You spent money on a professional website and it looks amazing, but you're still not getting clients. Before you blame the designer or consider a rebrand, let's talk about the real problem: most service providers think a pretty website is enough but it's not. The problem is your website copy. Here's what we'll cover: 🟡 CHAPTERS: 00:00 Intro 00:46 Shifting the belief keeping yo...