Maeve Ferguson | Evergreen Coaching Business Expert.

The Maeve Ferguson Podcast

Business EN ↓ 100 episodes

The Maeve Ferguson Podcast is your go-to resource for building and scaling your evergreen coaching business. Through this podcast, you'll hear directly from Maeve Ferguson, to help you better understand how to choose a niche where clients will actually pay you, create offers that they are queuing up to buy and fill your coaching programmes on evergreen with the power of quiz funnels and micro offers. Learn more at www.maeveferguson.com

Be sure to visit the podcast's website and support the creator: www.maeveferguson.com

Author

Maeve Ferguson | Evergreen Coaching Business Expert.

Category

Business

Podcast website

www.maeveferguson.com

Latest episode

Apr 19, 2024

Where to listen?

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Episodes

Key Lessons Learned In Building A Team and Scaling Your Business 18.08.2022

In this week's podcast, we dive into the final segment of our Lessons Learned Mini Series! And this episode is all about the lessons that we learned in relation to building a team and scaling our online business.  What you will learn from this episode: 1:52- Why it's important to put your VAs in place before thinking about the revenue 5:10- Why VA relationship fails 10:15 - Make sure that you rema...

Lessons Learned In Software and Tech As We Scaled our Business 11.08.2022

In this week's podcast, we dive into the third segment of our Lessons Learned Mini Series! And this video is all about the lessons that we learned in relation to tech and software as we scaled our online coaching business.  Episode Highlights: 1:27 The limiting beliefs behind procrastination 3:40 The indecision of choosing a software for your business 6:44 All software has pros and cons 8:00 Getti...

The Key Lessons Learned in Lead Generation and Sales 04.08.2022
The Key Lessons Learned From Niching Down and Creating Offers That Convert 28.07.2022

Hey and in this week's podcast, we dive into the first segment of our Lessons Learned Mini Series! And this podcast is all about the lessons that we learned when defining our niche and our offer. Have a listen to get all the details!  Episode Highlights:  2:02  Simply get started 6:13  Don't confuse your niched and your offer 9:15  Know the industry's big players 18:16  Don't create bonuses that y...

The Power Of A Signature Speech with Laurie-Ann Murabito 21.07.2022

In this week's podcast, we dive into segment 4 of our visibility mini-series, where we talk to the amazing Laurie-Ann Murabito and we've got a slightly different perspective for you today - about the power of a signature speech!   Laurie Ann Murabito is a speaking strategist who helps entrepreneurs and online coaches use speaking as their best form of marketing. She is a reformed, painfully shy gi...

Are You Ready To Get Started Being Visible Online? 14.07.2022

In this week's podcast, we dive into segment 3 of our mini visibility series, where we talk about visibility over time and how it changes.  Listen, it is important to just get started. If we wait for this 'perfect' day to come, it will not happen. So start today.  Don't worry about people seeing an old version of you - people are busy and only one in a million will look back to see what you were d...

Personal Branding and Why It Matters with Monika Mueller 07.07.2022

Hey and in this week's podcast, we dive into segment 2 of our mini-series.    What is personal branding and how can you fit into that and leverage it in your business?   We chat with Monika Mueller, an amazing Personal Stylist and Personal Branding Expert about the importance of having a personal brand online and how to stand up and own your style and show up online.    We talk about the person ov...

Are you visible? 30.06.2022

Hey and in this week's podcast and YT video, we dive into the first segment of our Visibility mini-series!    We discuss how if we are invisible we won't serve anyone, a few funny stories about me starting out and what makes visibility difficult, and what to do instead.    So, what makes visibility difficult for some? I have summarised them to include Fear of judgement Fear of not sounding good en...

From Awareness to Action 23.06.2022

Hey and in this week's episode, we dive into the last segment of our Mindset mini series  - where we discuss moving from awareness to action.    What I have seen in the personal transformation space over the past few years is that there is a big focus on awareness and having aha moments.    Whilst this awareness is absolutely critical to be able to actually make a change, if we stop there, then no...

How The Subconscious Mind Impacts Your Life and Your Business with Kasia Rutkowiak 16.06.2022

Have you ever wondered why despite having all the proven strategies you have in your business, things just don't work?    Does it ever occur to you that maybe it has something to do with your subconscious mind?    Kasia Rutkowiak is a certified Life & Success Coach, NLP, EFT and T.I.M.E Techniques practitioner, and Clinical Hypnotherapist and she is the AMAZING Mindset Coach and Hypnotherapist for...

Be. Do .Have 09.06.2022

Hey and in this week's video we dive into segment 2 of our Mindset mini-series which is all about working from Be Do Have, rather than Have, Do, Be So let me ask you - who do you want to be for the rest of your life?  If people could see how you live your life, would you live it in the same way?  What do you want your life to look like 12 months from now?  What are your habits?  Would you continue...

Is Mindset Everything in Business? 02.06.2022

Hey and in this week's video we dive into our Mindset Mini Series! The first segment is an Overview of what matters in relation to mindset and business.  Episode Highlights:   3:38 Mindset is required to make it online 8:30 Choose easy over hard 15:55 The creator vs. the consumer mindset 18:25 What is your identity   What's Your #1 Coaching Superpower?  www.maeveferguson.com/superpower

Keeping your finger on the pulse when tech is in place 26.05.2022

In this week's podcast episode we dive into Segment 4 of our tech series!  We dive into how important it is to keep your finger on the pulse of your business, even when you have teams and systems in place.  We uncover why sometimes too much delegation can be a bad thing and the importance of personal responsibility when you have a personal brand.  Next we discuss how important checks and balances...

Leveraging Tech and Team 19.05.2022

In this week's podcast episode, we dive into Segment 3 of our tech series!  We uncover how we automate as much as possible for our team, so that they can spend their time on effective work, rather than on manual updates.  We dive into how we use Airtable for each function in the business alongside Slack and the different channels we have in place to ensure that communication is clear and to the po...

The Tech Stack that gives us Freedom 12.05.2022

In this week's podcast episode and YouTube video, we dive into Segment 2 of our tech series!  We dive into the Tech Stack that we use in our business and the reasons why we chose each.  Episode Highlights: 4:28 Moving to bucket.io 9:23 Our business operation 19:58 using Bonjoro in your business   Experience Xperiencify:   https://try.xperiencify.com/a/416a4a16/ What's Your #1 Coaching Superpower? ...

Are you considering these things in relation to mindset and tech 05.05.2022

Today in our new podcast we dive into our tech series! The first segment is all about tech and mindset and how the two combine.    What we talked about:  2:50 The mindset around the cost of tech 7:08 Focusing on CEO on FIRE activities 12:40 Identify what causes you to feel overwhelmed 16:39 Allowing yourself to enjoy the benefits that the tech brings into your life   >> New case study programme! A...

Embedding RDE sales within your sales mechanisms 29.04.2022

Hey and in this week's podcast we dive into how to embed RDE sales into your sales mechanisms.  T here are several things you want to consider.  It is important to build your business in sequence - i.e. there is no point in automating a webinar that is not yet converting live.  So start with calls, then move to live webinars then move to automated webinars once converting.    Episode Highlights: 9...

Building Unconscious Demand for your Offer 21.04.2022

In this week's podcast episode we dive into how to build unconscious demand in your content and sales mechanisms. You can listen using the buttons below, but as an outline, there are several things you need to do.  When you build this unconscious demand you leave them 100% certain that they want that solution!  Have a listen to get all the details!  Episode Highlights: 3:03- Identify your client's...

How to build Empowerment into your Sales Process 13.04.2022

How to build Empowerment into your Sales Process Today we dive into Empowerment and why it is so important in your sales process.    Firstly - why does it matter? We want to make sure our ideal clients join us from a place of excitement and joy versus a place of pressure and fear.    But you may still be wondering - HOW do we build it in? We dive into this in a lot more detail in our podcast, but...

How the RDE Sales process amplifies your sales 07.04.2022

Hey and in this week's video we dive into the first segment of our Sales mini-series and the first thing to do is uncover the RDE Sales process.  Episode Highlights: 2:19  Mistakes that coaches make in their sales process 7:04  Waiting until your pitch to make a sale 7:39  The fear of sales and not making offers 9:03  Trying to be liked 10:31 Giving value over and over again doesn't drive you anyw...

The Gifts Process 31.03.2022

Using Gifts to bring your ideal clients into your ecosystem.  Today we uncover how to bring your ideal client off the social platform and onto your email list, where you can grow know like and trust.    We do that using our Gifts process and this is where you provide value for your ideal client, but it is value with a point!   Episode Highlights: Being obsessed with leads Giving value strategicall...

Building Your Audience WITHOUT paid traffic 24.03.2022

Building your audience of ideal clients leveraging industry gurus.    Today I am sharing with you the secret sauce of scaling organically… What is it? It is being able to build your audience leveraging industry gurus.    Episode Highlights: 2:43 Building your audience organically by replicating FB ads 7:00 Build your audience through likes and comments from these Gurus groups 8:50 using Linkedin e...

The simple way to make your content do the ground work for you 17.03.2022

Are you captivating your audience with your content?    Today we are going to be diving into segment two of our organic lead generation series - captivating content.    Episode Highlights: 3:25 - define the different buckets that your content falls into 7:03 - using and creating long-form content to attract your ideal clients 11:50 - Repurposing your content across all your social media platforms...

Are you positioned as a Global Expert in your niche? 10.03.2022

Expert positioning is simply vital when it comes to scaling your coaching programmes online.    Why? Because it is 2022. There are so many options out there for your ideal client. There are red waters and you must stand out from the masses.    So, a  question that I always love to ask new clients is - would you buy from you?   Episode Highlights: Being visible to your client Creating attention-gra...

Listening to Your Market 03.03.2022

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