The MadTech Podcast

On today's MadTech Daily: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool 

On today's MadTech Daily: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok 

On today's MadTech Daily: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports

On this episode of the MadTech Podcast, Aimee Newell Tarín and Mat Broughton are joined by Ellie Hooper, head of client at The Goat Agency to discuss the latest in ad tech and the social media landscape.  They discuss a partnership between the IPA and TikTok which aims to attract more diverse talent into the ad industry,  Bluesky launching a custom video feed for vertical videos, and IAB expanding...

On today's MadTech Daily: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms 

On today's MadTech Daily: Trump Signs TikTok Ban Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold

On today's MadTech Daily: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds 

On today's MadTech Daily: TikTok's US Ban was Incredibly Brief; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov Gives Creative Industries £60m Boost 

On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and Charlie Glyn, ad tech leader at Channel 4 Sales, to discuss the latest in ad tech.  They look at Netflix’s audience reach overtaking BBC1’s for the first time, the popularity of Disney’s streaming service’s ad tier, and Meta’s decision to terminate its diversity, equity, and inclusion (DE...

On today’s MadTech Daily: TikTok Ban Poised to be Delayed; Meta to Fire Thousands of Employees; Publicis Groupe to Combine Leo Burnett and Publicis Worldwide

On today's MadTech Daily: Latest Ad Tech Acquisitions; Elon Musk Adds Defendants to Lawsuit Against Advertisers While US Sues Him over Twitter Stock Purchase

In this MadTech Podcast Special, Vincent Niou of Skeleton Key joins ExchangeWire's John Still to dive into our recent research collaboration, looking at the state of data and tech maturity in APAC.  The report is based on a wealth of original quantitative research, gathered through an online survey of 200 brand professionals across four key markets in the Asia-Pacific region: Singapore, Australia,...

On today's MadTech Daily: CMA Launches Google Search Investigation; TikTok Denies Sale to Elon Musk While Users Migrate to RedNote; Indonesia Plans Social Media Age Restrictions 

On today's MadTech Daily: Meta and Amazon Distance Themselves from DEI; Venu Sports Streaming Venture Discontinued; Apple Begins UK Antitrust Trial

On today's MadTech Daily: Disney Launches New Ad Tech Tools; TikTok Rolls Out Message Ads in APAC; Google Tests AI Podcast Feature for News   

MadTech Daily: Amazon Sells Ad Tech to other Retailers; TikTok Goes to Supreme Court; Bauer Media Group Pays £508m for OOH Business

In this MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency Total Media to look at the latest in publishing and streaming. They discuss Reuters’ recent partnership with Gannett to launch a new subscription-based content bundle, the growth in the UK streaming advertising market, and Netflix’s first time...

On today's MadTech Daily: EU Pushes to Conclude Investigation into X’s Content Moderation; Reddit Introduces New Features for Advertisers; Livestreaming Shopping App Whatnot’s Valuation Rises to $5B

On today's MadTech Daily: Meta to End Third-Party Fact-Checking Program; Singapore Considers Social Media Age Restrictions; Disney to Combine Hulu + Live TV with FuboTV 

On today's MadTech Daily: South Australia Bans Junk Food Ads on Public Transport; WWE Raw Hits Netflix; Amazon Plans Expansion into UK Broadband 

On today's MadTech Daily: Google’s Proposed Search Monopoly Remedies; The Latest on the US TikTok Ban; Netflix Attracts 24 Million Viewers for First Christmas NFL Games 

MadTech Daily: US Senators Urge Biden to Extend TikTok Ban Date; Perplexity’s Value Triples; Sony to Become Largest Shareholder of Kadokawa

On the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Wrapping up the year, the team look back on 2024, discussing some of the highlights and moments that shaped the industry. Looking ahead to next year, they make their predictions for ad tech in 2025.  Our report looking at the state of data and tech maturity...

MadTech Daily: Creatives Reject UK Gov’s Plan on AI Training Material; UK Data Regulator Criticises Google for Ad Tracking Change; EU Publishes Draft Proposals for Apple’s Interoperability Requirements