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The MadTech Podcast

Technology EN ↓ 500 episodes

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

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Episodes

MadTech Daily: AI Battle Lines Being Drawn 26.02.2025 1:53

On today's MadTech Daily: AI chaos. Specifically, creative industries fight back against UK AI plans; Meta and X approve extremist AI ads; and Chegg sues Google over AI search tool

MadTech Daily: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier 24.02.2025 2:04

On today's MadTech Daily: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users

Wake The Bear’s Kathryn Bean on TikTok’s E-Commerce Dominance, Channel 4’s Ad Platform Updates and Buzzfeed’s Social Island 21.02.2025 30:18

On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by research lead Mat Broughton and Kat Bean, head of media at agency Wake The Bear. They discuss TikTok Shop’s huge sales increase in the US, Channel 4’s plan to simplify its ad buying platform along with a relaunch of its streaming offering, and BuzzFeed’s plan to create a new social media platform which aims to c...

MadTech Daily: Google Allowing Users to Target National Security ‘Decision Makers’; Spin and MNC Make Acquisitions 21.02.2025 2:21

On today’s MadTech Daily: Google’s Ad Tech Allowing Users to Target National Security ‘Decision Makers’ and People With Chronic Diseases; Half of Print Titles See Distribution Drop; Spin Acquires Be and Bear, and MNC acquires GRWTH.

MadTech Daily: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences 20.02.2025 2:21

On today's MadTech Daily: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

MadTech Daily: Sustainability 'Critical' to 74% of Ad Businesses 19.02.2025 1:57

On today's MadTech Daily: Only Half of Businesses Calculate Digital Media Emissions; Reddit Readying Paywalls

MadTech Daily: Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI 18.02.2025 2:35

On today's MadTech Daily: Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop Sales Increase 153%

MadTech Daily: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores 17.02.2025 2:30

On today's MadTech Daily: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI

Tripadvisor’s Eoin McGregor on Targeted Travel: A World of Opportunities for Advertisers 14.02.2025 22:08

On this MadTech Podcast travel special, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Tripadvisor’s Eoin McGregor to discuss the opportunities for advertisers within the travel industry.

MadTech Daily: The Trade Desk Misses Revenue Target for First Time; Paramount Owned Channels to Go Dark on YouTube 14.02.2025 2:01

On Today’s MadTech Daily: The Trade Desk Misses Revenue Target for First Time; Paramount Owned Channels to Go Dark on YouTube; Equativ Expands to Japan

MadTech Daily: YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre 13.02.2025 2:20

On today's MadTech Daily: YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI

The Evolution of Independent Agencies 12.02.2025 20:49

In this edition of The MadTech Podcast Special, Michelle Sarpong, commercial lead at the7stars and Charlotte Powers, head of digital at Bountiful Cow join ExchangeWire research lead Mat Broughton to discuss the key strengths and evolution of independent agencies.

MadTech Daily: YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta 12.02.2025 2:14

On today's MadTech Daily: YouTube TV Viewership Exceeds Mobile; Kevel to Acquire Nexta; UK and US Refuse to Sign Declaration for Inclusive and Sustainable AI

Kevel Acquires Nexta: James Avery and Martin Jensen discuss the deal 11.02.2025 16:42

So the news is out - Kevel is acquiring Nexta . On this podcast special, James Avery, CEO and founder, Kevel and Martin Jensen, CCO and founder, Nexta, join ExchangeWire's John Still to discuss the deal, what it means to both companies and the state of European ad tech. Tune in to hear: What opportunities the deal offers to both companies Retail media in 2025: what are retail media’s challenges, a...

MadTech Daily: ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights 11.02.2025 2:09

On today's MadTech Daily: ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad

MadTech Daily: Amazon’s Ad Business Earns $17bn in Q4; UK Orders Access to Apple Users’ Encrypted Accounts 10.02.2025 2:13

On today's MadTech Daily: Amazon’s Ad Business Earns $17bn in Q4; UK Orders Access to Apple Users’ Encrypted Accounts; Netflix Hikes UK Subscription Prices

The News Movement’s Dion Bailey on the Daily Mail’s Strategic Overhaul, Australian Publishers vs Google and the EU’s New AI Laws 07.02.2025 29:35

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Dion Bailey, co-founder / chief product and tech officer of The News Movement. They discuss the Daily Mail’s plan to carry out a strategic overhaul, two lawsuits being brought against Google by Australian publishers, and new AI laws within the EU.

MadTech Daily: Google Drops DEI Targets; YouTube Tries to Lure TikTok Creators 07.02.2025 1:56

On today’s MadTech Daily: Google Drops DEI Targets; YouTube Tries to Lure TikTok Creators; Spotify and Warner Music Group Sign New Deal

MadTech Daily: Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates; Snap’s Active Advertisers Double 06.02.2025 2:41

On today's MadTech Daily: Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates; Snap’s Active Advertisers Double; Instagram and YouTube See Drops in Average Views per Video

MadTech Daily: Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting 05.02.2025 2:22

On today's MadTech Daily: Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal

MadTech Daily: Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK 04.02.2025 2:07

On today's MadTech Daily: Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in EU for Unsafe Goods

MadTech Daily: Google Faces Ad Tech Lawsuits from AUS Publishers; Daily Mail to Merge Print and Online Teams Amidst Challenges 03.02.2025 2:18

On today's MadTech Daily: Google Faces Ad Tech Lawsuits from AUS Publishers; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan

ExchangeWire on Sky News’ Move to Prioritise Paid Content, OpenAI’s Accusation Against DeepSeek and Nielsen Ending Panel-Only Ratings 31.01.2025 36:39

On this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree to discuss the latest in media and marketing. They look at Sky News’ plan to overhaul its newsroom to create more premium paid content, OpenAI’s claim that DeepSeek used its proprietary models to train its own open-source competitor, and Nielsen’s decision to end its panel-only r...

On today's MadTech Daily: Barb Commissions New Prototypes for Barb Plus; Super Bowl Ads Selling for Over $8m 31.01.2025 2:05

On today's MadTech Daily: Barb Commissions New Prototypes for Barb Plus; Super Bowl Ads Selling for Over $8m; Meta Reveals Q4 2024 Results

MadTech Daily: UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft 30.01.2025 2:17

On today's MadTech Daily: UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft; Amazon and Microsoft face Cloud Services Probes