The Lunch Manifesto

[00:00:00] Introduction: Article of Faith #1 Mark and Josh introduce what may be the most important article of faith in the Lunch Manifesto: "I value relationships more than transactions." Josh notes that while many people say this, their calendars and bank accounts often tell a different story. [00:01:00] Josh's Journey from Ads to Lunches Josh reflects on spending $30,000/month on Google Ads whi...

[00:00:00] Introduction & The Man Flu Mark and Josh open with banter about being sick. Mark confesses he always fails at his mentor's advice to "never say you're sick" when sick—admitting he's afflicted by even the smallest head cold while Josh shows up despite being sick. [00:01:00] Mom's One Call a Day Program Josh shares an early memory: his mom created a "one call a day" program for his da...

[00:00:00] Introduction & No Jingles Please Mark Butler and Josh Baron kick off their podcast by immediately rejecting traditional podcast conventions—no theme jingles, no lengthy preambles, and definitely no origin stories about switching from philosophy to communications majors. [00:01:00] Josh's Philosophy: Keep It Simple Mark introduces Josh's philosophy around business development, emphas...