The Lunch Club Podcast

We share what’s been going on in real life, from pre-trip anxiety and support systems to the chaos of designing an outdoor wedding in wildfire smoke and brutal wind. Then we get practical about the florist side of things, breaking down where we actually buy flowers and how we build recipes that scale from small weddings to huge stem counts.  • highs and lows including stress, panic symptoms, thera...

We swap our highs and lows, then get brutally honest about what separates a solid florist and a solid freelancer from someone who creates chaos on wedding day. We share boundaries, pricing realities, and the event-day etiquette that makes teams trust you and ask you back.  • setting client expectations without overpromising on budget or skill  • using realistic inspo and mockups instead of luxury...

A wedding inquiry can feel exciting and exhausting at the same time, especially when you’re juggling design work, proposals, and a calendar that never really shuts off. We get it. So we’re laying out our full wedding florist onboarding process, step by step, and sharing the exact systems we use to qualify leads without wasting hours on the wrong fit. We talk about welcome guides as a simple, power...

Someone calls it “your little flower business,” and suddenly you’re questioning everything, even though you just pulled off a massive install, managed a team, and carried buckets until your arms shook. We’re talking about that exact disconnect: the way floristry gets treated like a cute hobby when it’s actually a demanding small business built on skill, strength, logistics, and constant decision-m...

We’re back after a long break, and we tell the real reasons why it’s been hard to keep recording while life and business move fast. We introduce Johanna, share the origin story of the Lunch Club, and set the tone for a podcast built on honesty, friendship, and practical florist talk.  • returning to podcasting after a busy season of life and motherhood  • how the Lunch Club starts as a Utah floris...

This episode dives deep into the anticipated wedding trends for 2025, exploring how couples can express their individuality while navigating the fine line between timeless and trendy elements. We discuss the popularity of bows, interactive experiences, mismatched bridal attire, and whether classic designs or modern touches will reign in various categories such as florals, cakes, and tablescapes. •...

Join us on a journey into the enchanting world of weddings as we sit down with Aubrey from Gracefully Bloomed. Discover how her passion for fairy-tale moments led her from crafting flower crowns to becoming a pivotal force in the wedding industry. Alongside Aubrey, we celebrate the launch of our brand-new publication, Salt and Veil, dedicated to inspiring both vendors and clients to create unforge...

Prepare to cultivate your understanding of Utah's blooming floral industry with Utah flower market president Julie Hall. This episode promises to plant seeds of knowledge about the tenacity required to grow  flowers in Utah's capricious climate, the collaborative spirit that's nurturing a dozen local farms into a vibrant flower market community, resources for you to utilize this sea...

Ever stepped off the well-trodden path to chase a dream? I've been there, and in this raw episode, I'm peeling back the curtain on the risks that have defined my entrepreneurial spirit. With a nod to my husband Cody, who's been my rock, we'll take you through our unorthodox love story and the year that turned everything on its head. From a daring foray into floral design to red...

Codee and I never imagined that our marriage would include managing a floral business, yet here we are, ready to share the intimate details of our entrepreneurial dance in matrimony. This heart-to-heart conversation peels back the petals on the realities of the wedding industry, where unpredictability meets creativity. From the challenges of wedding costs, executing wedding set up, to the delicate...

This episode covers all the big questions! How to grow your business, creating better vendor. experiences,  setting yourself up for success with clients, and more! Find Jenny on Instagram @ jennypearlphotography and check out her upcoming workshop HERE 

Join me, Andrea Seehagen as we embark on a delightful exploration of creativity at the intersection of pastry and petals with esteemed baker Meriel Frandsen of Mmmdessert. This episode peels back the curtain on the wedding industry, revealing how bakers, like Meriel, navigate the delicate dance of designing custom wedding cakes. We discuss the importance of carving out a niche, the intricacies of...

Come join Maddy from Market Floral and I as we talk about the benefits of implementing a minimum with client bookings. We have seen so many benefits and a better client experience since requiring clients invest a minimum amount on their florals. Find Maddy on instagram @market.floral https://marketfloralco.com/ Check out our favorite tools: https://www.amazon.com/hz/wishlist/ls/QU0U1Q5X4PGL?ref_=w...

Finding your style when you start your floral design career can feel intimidating. And it can get harder as you've been in business to feel like you CAN change your style! I'm here to give 5 easy steps to finding your style and learning to embrace change! 

It's. been a crazy couple months, but I'm ready to remind you why it's important to remember your worth. It can fee exciting when a client or business reaches out wanting to work with you. But you shouldn't have to cut deals, and loose revenue to add impact to their event! 

I am SO excited to be back! Come listen to my 5 tips to managing your mental health and avoiding burn out! These help me to stay creative and productive as a business woman! For more information about our mini workshop click here Use code INSTABABE for $$$ off!

I'm so excited to have Molly grower of Foothill Farm Flowers talk to us about being a flower farmer and tell us how you can get blooms from the Utah Flower Market this season to upscale your arrangements! For more information on the Utah Flower market click Here

Join me on today's episode where I explain how you can learn to create recipes for show stopping floral arrangements. I'll give some basics on becoming familiar with floral names and then how to build recipes. Finally we will talk through knowing how to order and making sure you price appropriately. I hope you enjoy this one!

Listen in as I share all the things I do the week of a client wedding to create the best  experience for myself and my client. Wedding prep does not go down all in one day. If it does, you're not likely to be enjoying yourself much! So I hope my process can help you find ways to minimize stress and long nights and will allow you to ENJOY every part of this job!

I'm sharing my best tips and process for booking clients. I'll tell you what works for me, and some approaches that work for others. Having a smooth booking process is so crucial, so I hope this one can help YOU!

I'm sharing some of the best tools I use everyday to help me with my consistency and presence on social media. It can feel so intimidating and overwhelming, but with even one or two of these tips you'll start to feel more prepared! Looking to snag one of my unique embroidered florist tee's or crewneck sweatshirt? Visit this link To purchase yours today. Use code "PRESALE10&quot...

Come join me as I walk through my contract! I'll be sharing some stories in which my contract would have protected me and how it helps me now. I'll also talk about other contracts you may want to consider having for your business to make sure your protected in every aspect!

Come tune in as Paige and I talk about the benefits of growing your business through freelancing.  Find Paige's freelancing class and website here: https://linktr.ee/flowersbypaige Tool bag must haves:https://www.amazon.com/hz/wishlist/ls/QU0U1Q5X4PGL?ref_=wl_share

Come join us as we discuss one of our industries BIGGEST pain points. Pricing can bee so intimidating and overwhelming but we are here to build you up and give you the confidence you need.  Visit Kadee's website here: https://littleladyfloral.com Tool bag must haves: https://www.amazon.com/hz/wishlist/ls/QU0U1Q5X4PGL?ref_=wl_share

Join me and Johanna from En Train De Bloom as we dive into choosing color for your wedding this season, and how you can attract clients who share that same style with you.  Check out Johanna's business: https://www.entraindebloom.com Find her tool. bag must have item here: https://www.amazon.com/hz/wishlist/ls/QU0U1Q5X4PGL?ref_=wl_share