The Lucky 7 Ranch Podcast

Listen, I’ve been in this game a long time, and I’m tired of seeing good ranchers get sold a bill of goods. In this episode, we’re pulling back the curtain on the "smoke and mirrors" of the cattle industry. If you’re tired of high-stakes bull sales that feel more like a magic show than a business transaction, this one is for you. We’re diving deep into what actually keeps a ranch in the black: fee...

Stop buying bulls like it’s 1980. The days of surviving on "good enough" genetics and visual guesswork are over. Between skyrocketing feed costs and a global microscope on the beef industry’s carbon footprint, your margin for error is razor-thin. In this episode, Jim goes "under the hood" of the RIC2Discover system—the world’s most advanced feed efficiency technology—to show you how to bulletproof...

If you’re a rancher, you’re tired of being a delivery driver hauling expensive feed to "welfare" cows. If you’re a consumer, you’re worried about the environmental impact of the beef on your plate. In this episode, I’m showing you why these two problems have the exact same solution: Genetics. I’m standing inside our testing facility to talk about the "Da Vinci" cattle. We aren't just breeding for...

In this episode, I’m sitting down to have a real, unfiltered conversation about what it actually takes to survive and thrive in the cattle business today. We start at the beginning—the early hurdles and the hard-earned lessons that eventually led to a major pivot: the transition to a high-performance Black Angus herd. I wanted to dig into the why behind the breed. We talk about the Black Angus adv...