The Loyalty Minute

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking 5 Tips for Successful Restaurant Loyalty Programs 1. Go Digital This sounds obvious but you'd be amazed at how many restaurant operators don't get it. If you need help in this area that would be the first place to look at a digital loyalty program marketing expert. Guests don’t want or need another card tak...

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking The Loyalty Economy.  In the most recent issue of the Harvard Business Review (which you can find the link to the full article at theloyaltyminute.com) you’ll find fascinating and interesting insights as to how you can determine tangible value to customer loyalty, particularly in a publicly traded comp...

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking the Inmar Shopper Behavior Study which uncovered that a staggering 83% of respondents reported that coupons were a reason for differences in their purchasing behavior.  While I am not a big proponent of using coupons to create loyalty, and in fact it can be argued that couponing is NOT a form of loyalt...

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking a the top three mistakes most loyalty programs are making. First let’s start off with a little fact that the average person in the US is a member of 19 loyalty programs according to the 2017 Colloquy loyalty census (and I have a junk drawer full of them to prove it).  But of those 19, how many does the...

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at Why so many people say ‘no’ to retailer loyalty programs?  In past episodes we discussed why people leave or stop using loyalty programs, A full 38 percent of consumers are not interested in joining loyalty programs due to their lack of perceived value according to a study conducted by CFI Group and...

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the KPMG survey of over 18,000 consumers in 20 countries which explores the nature of customer loyalty and how some traditional loyalty programs may NOT be keeping consumers brand-faithful The survey reveals that 75 percent of consumers would switch brands for a better loyalty program. It also states tha...

For this and more insights on customer loyalty, be sure to visit theloyaltyminute.com

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the seven deadly sins of your loyalty program. Make it easy to find on your site.  It should be above the fold and clearly marked as your loyalty program. Make it easy to understand.  How to earn points, and how to redeem them. Simple. Support it.  Set it and forget it does not work. Don’t...

Apps are part of our day-to-day lives, we use them for just about everything on our phones, so it’s no surprise that brands are integrating Apps into their existing loyalty program and vise versa as a way to reach and target their customer base. According to Business of Apps, there were over 2.2 million apps available in the iOS App Store in May this year. This number increasing daily. Yet, 77% of...

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at some interesting insights in the loyalty programs of QSRs (Quick Service Restaurants) According to an Oracle study ”The Loyalty Divide ,” looking at the gap between operator and consumer perspectives on loyalty, customers are far less engaged in a loyalty program than restaurateurs believe they are. In f...

The Plenti Coalition Loyalty program launched and shuttered by American Express during the last three years had cost the company a sizable amount of money, but at least they learned from their mistake and made the adjustment. Back in February, 2019 American Express and Rakuten announced a partnership which will allowed new users of the platform to earn American Express Membership Rewards points in...

A recent survey from Morning Consult, which polled 2,202 US internet users, found that some consumers—particularly Gen Z and millennials—are not always ready to commit to just one product. More than half (51%) of 18- to 21-year-olds said they would like to try out different items, "even when I know there's one I like."   Older respondents were less likely to be as adventurous. Rough...

The New Topography of Retail also identified a new global expectation of service staff to be armed with more information than ever before. A majority of consumers (74 percent globally and in North America respectively) think knowledgeable in store staff are important to their brand experience. Consumers (57 percent globally and in North America respectively) also expect retailers to always know th...

The State of Customer Loyalty in 2018 from a study conducted by yotpo (yacht po) 1. Why are you loyalty to a brand?   A. 55% of consumers are brand loyal because they love the product, 25% say it's the deals, and 7% say it's the customer service. 2. How many repeat purchases does it take to build loyalty?  A.37% of consumers say that it takes five or more purchases for them to consider t...

In the Travel Loyalty Report conducted by Expedia Affiliate Network and Points International, they uncovered a plethora of valuable data and insights in today's loyalty programs. The report highlights that discounts and coupons are still the most popular tactic for driving loyalty, with 61% of all survey respondents admitting to relying heavily on them. However, globally, 71% rate ‘quality of offe...

The data revealed in this Inmoment research uncovers the customer journey though their initial phase of engaging with a brand. The large majority of shoppers — 80 percent — said they “grew to love” a brand over time ; the cumulative effect of great products, service, buying experiences, positive reviews and recommendations from others. Fifteen percent experienced “love at first sight,” and 7 perce...

There is a 300% increase in the Life Time Value (LTV) of a customer who has an emotional connection to a brand.  The study also reveals the consumers with an emotion connection stay loyal to that brand for an additional 2.7 years, and will recommend that brand at a much higher rate (71% vs. 45%)